This project examines entry-level processors for Company X. Analyzing their current position and creating recommendations for their future positioning in regard to entry-level processors. Utilizing financial models, our group worked to determine the most effective way to optimize NPV and gross margin for this segment. With extensive step models and sensitivity analysis, we analyzed potential paths that Company X could take. Continuing to be mindful of the limitations that certain projected paths would entail. Through our analysis, we were able to form a comprehensive suggestion that had a positive 8-year NPV and an improved gross margin percentage.