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The Impact of Social Media: Revolutionary Changes in Sports Marketing

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The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all,

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.

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2020-05

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Holy Teammates - How Sport and Religion Utilize Each Other

Description

In this thesis I will explore the connections that exist between sport and religion by considering how both involve pursuit of perfection, shared lexicon, significant events and rituals, and heroes and legends. Then I will devote time to exploring two

In this thesis I will explore the connections that exist between sport and religion by considering how both involve pursuit of perfection, shared lexicon, significant events and rituals, and heroes and legends. Then I will devote time to exploring two other major themes: (a) how religion utilizes sport and (b) how sport incorporates religion.

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Date Created
2020-12

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The End of Life Ritual

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"Memento mori- remember you must die." Death is not a simple topic for anyone to address, especially when they are already grieving the loss of a loved one or the realization that they too will die one day. Death and

"Memento mori- remember you must die." Death is not a simple topic for anyone to address, especially when they are already grieving the loss of a loved one or the realization that they too will die one day. Death and the practice of death rituals are things that all humans have in common, but at the same time they are something that we will all go through alone and all perceive differently. It can be extremely isolating and painful to grieve or to confront the reality of our own life ending, but it is something that many of us must face. Rituals are what give us the ability to reflect and work through difficult emotions and the ritual created through this project is no different.

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2020-12

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Finding Ways to Connect with Like-Minded Women Around the World: Compass the App

Description

The study looks deep into how traveling to new destinations allows individuals to explore new cultures, escape from their everyday routine and have an opportunity to grow and become a more open minded individual. The millennial generation is a grou

The study looks deep into how traveling to new destinations allows individuals to explore new cultures, escape from their everyday routine and have an opportunity to grow and become a more open minded individual. The millennial generation is a group that has distinguished themselves from any other generation that came before them as they are changing the direction in which industries operate on every level. Millennial women are slowly causing a significant impact in the tourism industry as they are becoming the leading market share holders for hosting Airbnb's and have a growing trend for traveling on their own. Due to the increase of trends of solo female travelers, there is a demand for a new innovative product that encompasses all the needs and wants of women that are exploring on their own. Compass, the app, could be the ideal product that would help connect independent female travelers that want to have a personalized experience in a new destination. The app would consider the mainstream concerns of female solo travels such as safety, recommendations and reviews as the algorithms would match the women who are most compatible with each other. This paper will discuss the study that was conducted to gather data from millennial women at Arizona State University to determine whether or not there is a demand for an app such as Compass. In order to collect data, a survey was distributed through a Google form that utilized multiple question formats. The results of the study suggest there is a demand for the app as the millennial women average a high likelihood to use the app if it were to become a viable product. Compass could open the doors for a new niche market within the tourism industry that could eventually expand and change the way traveling for leisure occurs in the fast-paced world.

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2018-05

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Automation in a Progressive Economy: The Race between Humans and Technology

Description

For as long as humans have been working, they have been looking for ways to get that work done better, faster, and more efficient. Over the course of human history, mankind has created innumerable spectacular inventions, all with the goal

For as long as humans have been working, they have been looking for ways to get that work done better, faster, and more efficient. Over the course of human history, mankind has created innumerable spectacular inventions, all with the goal of making the economy and daily life more efficient. Today, innovations and technological advancements are happening at a pace like never seen before, and technology like automation and artificial intelligence are poised to once again fundamentally alter the way people live and work in society. Whether society is prepared or not, robots are coming to replace human labor, and they are coming fast. In many areas artificial intelligence has disrupted entire industries of the economy. As people continue to make advancements in artificial intelligence, more industries will be disturbed, more jobs will be lost, and entirely new industries and professions will be created in their wake. The future of the economy and society will be determined by how humans adapt to the rapid innovations that are taking place every single day. In this paper I will examine the extent to which automation will take the place of human labor in the future, project the potential effect of automation to future unemployment, and what individuals and society will need to do to adapt to keep pace with rapidly advancing technology. I will also look at the history of automation in the economy. For centuries humans have been advancing technology to make their everyday work more productive and efficient, and for centuries this has forced humans to adapt to the modern technology through things like training and education. The thesis will additionally examine the ways in which the U.S. education system will have to adapt to meet the demands of the advancing economy, and how job retraining programs must be modernized to prepare workers for the changing economy.

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2018-05

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Pandora: A Play by Abbey Toye

Description

Pandora is a play exploring our relationship with gendered technology through the lens of artificial intelligence. Can women be subjective under patriarchy? Do robots who look like women have subjectivity? Hoping to create a better version of ourselves, The Engineer

Pandora is a play exploring our relationship with gendered technology through the lens of artificial intelligence. Can women be subjective under patriarchy? Do robots who look like women have subjectivity? Hoping to create a better version of ourselves, The Engineer must navigate the loss of her creation, and Pandora must navigate their new world. The original premiere run was March 27-28, 2018, original cast: Caitlin Andelora, Rikki Tremblay, and Michael Tristano Jr.

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Date Created
2018-05

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Attendance Elasticity of Win Percentage in the NBA: An Exploration of the Effects of Team Performance on Home Game Attendance

Description

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.

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2018-05

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Impact of Political Activism on the Personal Brand of Professional Athletes

Description

The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era

The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era as well as with a questionnaire distributed to marketing students at Arizona State University. The research suggests that there is no predictable impact to athlete brand from engaging in politics. Throughout history and in modern times there are examples of athlete's careers getting damaged because of their political involvement as well a instances where the athlete's brand is undamaged by their actions. The primary research results suggest that while the population preferred that sports and politics remain separate, they also believe that athletes have the right to speak out on political issues and engage in protest, and that doing so does not weaken the brand image of the athletes. The information in this research can be used by athletes to determine how their political actions may be received and by companies deciding how sponsoring a politically active athlete may affect their own brand.

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2018-05

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The Thrill of Victory or the Agony of Defeat: Hosting a World Cup

Description

The FIFA World Cup is one of the most anticipated, inspiring, and intense sporting events in the world. Soccer has integrated itself not only in sports circles, but also in politics, commerce, and society as a whole. The sport

The FIFA World Cup is one of the most anticipated, inspiring, and intense sporting events in the world. Soccer has integrated itself not only in sports circles, but also in politics, commerce, and society as a whole. The sport has about two hundred million active players and is still growing, especially in areas such as North America and Asia. As of mid-2007, FIFA’s membership included 208-member associations, making it not only one of the largest and most powerful sports governing bodies, but also one of the most popular in the world.

Since 1930—with the exception of the break for World War II—every four years, the world’s best national teams face off in a soccer tournament. The last two tournaments hosted by South Africa in 2010 and Brazil in 2014 will be the emphasis of this paper. Each tournament featured the thirty-two countries and captured a television audience of over three billion people throughout the month-long tournament, one billion of which tuned in for the final. For comparison, the Super Bowl XLIX where the New England Patriots defeated the Seattle Seahawks 28 to 24 was the most watched event in United States’ history with a viewership of 114.4 million people.

Countries spend years planning and preparing to win a bid to host one of these mega events. Bids are often times awarded eight to twelve years in advance. There has been a recent trend of developing countries hosting the FIFA World Cups and the future bids already awarded follow that trend. Many people ask the question of whether all the money spent on infrastructure, construction, and tourism to host this tournament and gain international exposure are really worth it? Simply put, the 2010 FIFA World Cup was valuable to South Africa while the 2014 FIFA World Cup was not worth the costs to Brazil.

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2018-05

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Challenging Valuations of Professional Sports Teams

Description

The purpose of this thesis is to examine the factors leading to the valuations of professional sports teams, with a focus on three of the largest professional sports by revenue: soccer, baseball, and basketball. The main goal of this report

The purpose of this thesis is to examine the factors leading to the valuations of professional sports teams, with a focus on three of the largest professional sports by revenue: soccer, baseball, and basketball. The main goal of this report is to analyze historical growth rates in the total price paid for professional sports teams and the value-added activities that lead to increased sales prices well above the Forbes yearly valuation. Additionally, we will incorporate statistical analysis and data sets highlighting different approaches and valuation tactics used when determining a proper sales price for a team that can be incorporated in future research and provide a basis for explaining the high price many are willing to pay to acquire a sports franchise.

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Date Created
2018-05