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Wildlife endangerment and extinction is a significant and pressing issue. Environmental research notes that if humans hope to preserve wildlife, change needs to occur within the next decade. Therefore, it is important to understand the kinds of messages young adults are receiving about wildlife. This communication may affect their attitudes,

Wildlife endangerment and extinction is a significant and pressing issue. Environmental research notes that if humans hope to preserve wildlife, change needs to occur within the next decade. Therefore, it is important to understand the kinds of messages young adults are receiving about wildlife. This communication may affect their attitudes, beliefs, and ideals toward nature. Communication and socialization remain significant factors in cultivating environmental values in individuals. Memorable messages remain a socialization tool utilized to promote values in others.

This study explores the kinds of wildlife messages and underlying values individuals receive by asking them to recall a memorable wildlife message. The study analyzed 108 memorable messages from individuals between the ages of 18-35. The study employs a content analysis to examine message content and values. The study employed sensitizing concepts, such as Stern's Value-Belief-Norm theory to examine the messages’ underlying values, such as altruism and progressivism. Results indicate messages revolve around themes of preservation, stewardship, sanctity, domestication, and complexity of conservation. Of the 108 messages, 66 messages conveyed altruistic and progressive values as defined by Stern while other messages conveyed appreciation, awareness, and dominative values. Additionally, wildlife messages were received mostly through mediated sources. Implications for parents, the media, and wildlife are explored.
ContributorsMays, Tiffany (Author) / Waldron, Vincent (Thesis advisor) / Kassing, Jeffrey (Committee member) / Nadesan, Majia (Committee member) / Arizona State University (Publisher)
Created2016
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This thesis investigates colonialism’s legacy on contemporary Liberia’s language practices and self-understandings. Liberia was colonized by freed American slaves under the auspices of the American Colonization Society, established in 1816, which sought to establish a Christian colony in Africa as part of its plan to save the black race. The

This thesis investigates colonialism’s legacy on contemporary Liberia’s language practices and self-understandings. Liberia was colonized by freed American slaves under the auspices of the American Colonization Society, established in 1816, which sought to establish a Christian colony in Africa as part of its plan to save the black race. The freed slaves who realized this dream imposed their master’s language and religion upon the indigenous people they encountered while establishing the Liberian nation-state. This thesis delineates and explores three distinct data sets in order to identify contemporary vestiges and legacies of these colonial strategies, including interview data from Liberian immigrants, memoirs written by Liberians, and social media posts by Liberian immigrants. The study uses discourse analysis to analyze how Liberian immigrants represent themselves and their cultural practices drawing upon both colonial and indigenous identities. Findings revealed people with light skinned color (referred to as white) were viewed as beautiful and dark skinned people (referred to Africans) were considered as ugly. The study also revealed that speaking local languages is equated with illiteracy while the ability to speak English was seen as a sign of literacy. However, there was also a contradictory imperative that demonstrated resistance against the colonizing narrative. Liberia immigrants who experienced American culture fantasized about what they called true African identity and culture, revalorizing what previously had been negated.
ContributorsWento, Christiana Tally (Author) / Nadesan, Majia (Thesis advisor) / Mean, Lindsey (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2017
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This study utilizes semiotic phenomenology as a method of inquiry to describe the lived experiences of Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) gamers (gaymers). I begin by discussing my issues with the current gaming literature, arguing that the gamer community is a space that privileges cis, heterosexual, and hypermasculine men

This study utilizes semiotic phenomenology as a method of inquiry to describe the lived experiences of Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) gamers (gaymers). I begin by discussing my issues with the current gaming literature, arguing that the gamer community is a space that privileges cis, heterosexual, and hypermasculine men while oppressing those who may not fit this mold. I discuss the shortcomings of the current literature that attempts to critically look at race and gaming, noting that race in the gaming community is still portrayed as secondary. I focus special attention to how this space allows for more inclusion than the larger gamer and LGBTQ communities while also critiquing those whom this space privileges. Through interviews of members of the local gaymer organization, the Phoenix Gaymers, I discuss ways in which the gaymer community is more inclusive and conscious of others but still follows forms of what I describe to be gaymer privilege. I focus on gaymer privilege within the intersections of race, gender, and sexuality, where I argue from the phenomenological descriptions, reductions, and interpretations that there are still overt issues of sexism and transphobia as well as implicit issues of white privilege. While I describe the issues that are found within the Phoenix Gaymers, I also attempt to provide suggestions for change within the organization as well as in academic scholarship to create more awareness and inclusion for female, transgender, genderqueer, and queer people of color gaymers.
ContributorsOmori, Jeremy Michael (Author) / Sandlin, Jennifer (Thesis advisor) / Martinez, Jacqueline M (Committee member) / Pérez, Kimberlee (Committee member) / Linde, Jennifer (Committee member) / Arizona State University (Publisher)
Created2017
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Stress in romantic relationships is an all-too-common phenomenon that has detrimental effects on relationship well-being. Specifically, stress can increase partners’ negative interactions, ultimately decreasing effective communication and overall relationship functioning. Positive dyadic coping (DC) occurs when one partner assists the other in coping with stress (e.g. empathizing or helping the

Stress in romantic relationships is an all-too-common phenomenon that has detrimental effects on relationship well-being. Specifically, stress can increase partners’ negative interactions, ultimately decreasing effective communication and overall relationship functioning. Positive dyadic coping (DC) occurs when one partner assists the other in coping with stress (e.g. empathizing or helping the partner problem-solve solutions to their stress), and has been proposed as a method of buffering the deleterious effect of stress on interaction quality. One possible mechanism between the positive associations between DC and interaction quality could be how partners verbally express their support (e.g., more we-talk) during discussions about external stress. Using real-time interaction data from 40 heterosexual couples, this project examined whether observed positive and negative DC was associated with greater (or lesser) levels of perceived interaction quality. Further, language use (i.e., pronouns, emotion words, cognition words) was assessed as mediators in the associations between DC and interaction quality. Overall, results suggested that language did not mediate the effect of DC on interaction quality; however, there were several interesting links between DC, language, and interaction quality. Implications of these findings for relationship researchers and mental health clinicians working with couples are discussed.
ContributorsLau, Kin Hang (Author) / Randall, Ashley K. (Thesis advisor) / Duran, Nicholas (Committee member) / Pereira, Jennifer (Committee member) / Arizona State University (Publisher)
Created2017
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June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman,

June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman, right? This research aims to examine whether the “domesticated woman” is still the prevalent social script provided by American advertisers and to determine if there has been a significant change in how often women are portrayed as having an existence not predicated on the home or domestic duties over time. To accomplish this 1,250 American television commercials, spanning from 1970 to 2016, were gathered and analyzed using critical content analysis via a specially designed test, The June Cleaver Test.

The commercials garnered were further broken down into 11 pertinent categories (Food, Household Goods, ect.) and results from each of these categories were also tracked. The overall results showed that 54.4 percent of commercials failed to show women outside of domestic or caregiving roles. When broken down by decade, not a single decade managed to pass over 50 percent of those commercials sampled using The June Cleaver Test. This means at no point over nearly 5 decades were the sampled commercials able to show women outside of domestic role more than 50 percent of the time. The implications the continued failure rate above 50 percent across the decades shows is that the trope of women as homemakers and caretakers, instead of employed or having other demands outside of the home, is still being mass produced as a cultural norm. Pertinent and prevalent trends, tropes and stereotypes about women and domestic throughout the sample were also noted and discussed. These findings have significant implications for not only the options available to women in society, but also in moving towards a place where women find economic equity and fight for equal respect in their chosen vocations. June Cleaver has not so much left the kitchen; instead she has just updated her wardrobe.
ContributorsHawn, Allison (Author) / Mean, Lindsey (Thesis advisor) / Nadesan, Majia (Committee member) / Sanderson, James (Committee member) / Arizona State University (Publisher)
Created2017
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Emerging adulthood--a developmental point in the life span (usually between the ages of 18-25) during which children no longer see themselves as adolescents but would not yet consider themselves adults--is marked by identity exploration and discovering new life directions. When emerging adults find themselves serving as caregivers for their

Emerging adulthood--a developmental point in the life span (usually between the ages of 18-25) during which children no longer see themselves as adolescents but would not yet consider themselves adults--is marked by identity exploration and discovering new life directions. When emerging adults find themselves serving as caregivers for their parent during a time when they would normally be establishing autonomy and exploring new directions, they may feel conflicted by their desire to both care for their parent and maintain a sense of independence. Thus, using a multiple-method research design that includes both an autoethnography and a qualitative content analysis of young adult caregivers' online posts, this study intends to uncover the dialectical tensions (the interplay of communicative tensions within a relationship) an emerging adult daughter experiences in her relationship with her mother as she serves as her caregiver, experiences her death, and grieves her passing by analyzing the author's personal narrative. To provide a deeper understanding of the dialectical nature of the emerging adult caregiver experience, the study was extended with an examination of other young caregivers' experiences, drawn from online forums, to explore how they encounter tensions within their own relationships with their parents. An analysis of the personal narrative revealed one primary dialectical tension, separation-connection, and three interrelated tensions--predictability-change, openness-closedness, and holding on-letting go--that seemed to influence this primary tension. Results of the qualitative content analysis revealed that other caregivers experienced one primary dialectical tension, sacrifice-reward, and two additional, interrelated tensions: independence-dependence and presence-absence. A comparison of the findings from each methodological approach revealed both similarities and differences in experiences of emerging adult caregivers.
ContributorsPiemonte, Nicole Marie (Author) / Fisher, Carla (Thesis advisor) / Kelley, Douglas (Committee member) / Waldron, Vincent (Committee member) / Wolf, Bianca (Committee member) / Arizona State University (Publisher)
Created2010
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ABSTRACT This thesis analyzes the discourse surrounding proposed solutions to the immigration phenomenon in the United States. I conducted two qualitative media analyses on the rhetoric and conceptual frames found in mass media newscasts reporting on the immigration debate. The first analysis covered the general immigration

ABSTRACT This thesis analyzes the discourse surrounding proposed solutions to the immigration phenomenon in the United States. I conducted two qualitative media analyses on the rhetoric and conceptual frames found in mass media newscasts reporting on the immigration debate. The first analysis covered the general immigration debate and the second covered the appearance of American southwest ranchers. Specifically the analyses contrasted the media's coverage of root economic causes to the immigration phenomenon in comparison to reactionary solutions as proposed by leading immigrant attrition organizations such as the immigration think tank, Federation for American Immigration Reform (FAIR) and Republican linguist, Frank Luntz. The main argument of this thesis is based on an analysis of how the media has used southwestern ranchers as expert witnesses for reactionary solutions on a national level. An acute qualitative media analysis was used to compare the rhetoric found in the media coverage of southwestern ranchers versus the rhetoric found in 12 in-depth interviews I conducted with ranchers in the American southwest. This thesis contends that the media has successfully turned southwestern ranchers into spokespersons for border security rhetoric, furthering the binary debates on border security and immigration reform and thus obscuring the conditions which force migrants to leave their home countries. The grounding theoretical framework for this thesis is based on David Altheide's qualitative media analysis which identifies how certain frames and common narratives ultimately construct a way of discussing the problem or the kind of discourse that will follow. This was structured on Atheide's qualitative media analysis protocols to dissect mass media newscasts covering the immigration debate and more specifically the mass media's coverage of southwestern ranchers. The qualitative media analyses were employed to determine whether the discourse found in nightly newscasts falls in line with root causes of immigration or FAIR's concern with reactionary solutions. To further assess the media's ability to shape discourse, and ultimately policy, these qualitative analyses were compared with in-depth interviews of the ranchers.
ContributorsFuente, Nicolás Antonio de la (Author) / Téllez, Michelle (Thesis advisor) / Stancliff, Michael (Committee member) / Gomez, Alan (Committee member) / Arizona State University (Publisher)
Created2010
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It is common for Evangelical Christian churches to encourage young adult congregants to volunteer within their organization. However, when a volunteer applies for a position, and they do not receive it, they risk experiencing emotional hurt. There is a gap in the literature regarding responses of church attenders who have

It is common for Evangelical Christian churches to encourage young adult congregants to volunteer within their organization. However, when a volunteer applies for a position, and they do not receive it, they risk experiencing emotional hurt. There is a gap in the literature regarding responses of church attenders who have experienced rejection within the Evangelical church, specifically from a volunteer leadership position. In light of this, the present research conducted a qualitative study to identify how relationships between church staff and aspiring volunteers influence acquiring a leadership position and how young adults respond when they have been hurt by perceived rejection messages regarding volunteer leadership requests. This study gathered data through in-depth, one-on-one interviews of young adults, pastors, and church consultants. Pastors and church consultants provided context for young adults’ responses to rejection from volunteering. Analysis of raw data followed Braun and Clarke’s reflexive Thematic Analysis to identify patterns and themes seen throughout the data set. The depth of a relationship between a pastor and an aspiring volunteer is the primary evaluative process for pastors to acquire responsible leaders. However, aspiring volunteers who do not maintain a deep relationship with the pastor perceived behaviors demonstrating favoritism and were inclined to experience emotional hurt caused by feelings of exclusion and feelings of being morally or socially less than others. Young adult aspiring volunteers responded to perceived rejection through negative self-talk, avoidance, and continued participation in the ministry. Over time, young adults learned to understand and accept what had happened. Ultimately, the research found that the common leadership approach of developing leaders based on personal relationships between church staff and aspiring volunteers increases young adults’ hurt when they are not accepted into a leadership position.
ContributorsKatayama, Keara (Author) / Kelley, Douglas (Thesis advisor) / Waldron, Vincent (Committee member) / Taylor, Jameien (Committee member) / Arizona State University (Publisher)
Created2022
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Currently, show management for convention centers have several resources to help determine where to place their efforts in facility services for exhibitors, one of which is to use research results from an importance-performance analysis study. In order to help show management refine their understanding of the needs of exhibitors before

Currently, show management for convention centers have several resources to help determine where to place their efforts in facility services for exhibitors, one of which is to use research results from an importance-performance analysis study. In order to help show management refine their understanding of the needs of exhibitors before a trade show, this study explores the relationship between the exhibitor’s ranking of importance placed on facility services through the Importance-Performance Analysis, and the goals exhibitors have for the trade show. A survey was conducted at three different trade shows taking place in two convention centers. Using a sample of 115 exhibitors, the underlying factors were determined for the importance exhibitors placed on facility attributes and their goals. The findings from the research show that the correlations between importance factors and goals are statistically weak, albeit some notable correlations were made. The importance performance analysis remains a strong and useful tool for show management to use and implementing the iso-rating line provides more detail for a show manager to work with. The finding of this study offer insights into the factor analysis of facility attributes as well as the importance-goals analysis conducted.
ContributorsGaraycochea, Nicolas Blakely (Author) / Hultsman, Wendy (Thesis advisor) / Lee, Woojin (Committee member) / Weber, John (Committee member) / Arizona State University (Publisher)
Created2017
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The global reliance on fossil fuels is driving climate change and urban air pollution, both of which constitute grave threats to public health. Poor air quality has dramatically increased the incidence of respiratory illness in large cities. Climate change has brought about increased frequency and intensity of extreme weather events

The global reliance on fossil fuels is driving climate change and urban air pollution, both of which constitute grave threats to public health. Poor air quality has dramatically increased the incidence of respiratory illness in large cities. Climate change has brought about increased frequency and intensity of extreme weather events which directly affect public safety and lead to destruction of farmland and fresh water sources. A globally scaled transition from fossil fuel combustion to low-carbon “clean” technology for power generation is necessary for both climate change mitigation and urban air quality improvement—a feat that could be feasibly accomplished through worldwide development of renewable energy (RE) infrastructure, consequently resulting in improved pub-lic health. From the perspective of advancing technical communication research, this study performs a qualitative content and frame analysis of recent newspaper articles that draw connections between RE and public health, thereby clarifying the primary messages the public receives about these two topics which are related by climate change.
ContributorsSabol, Jenny K (Author) / Lambrecht, Kathryn (Thesis advisor) / Madson, Michael (Committee member) / Lauer, Claire (Committee member) / Arizona State University (Publisher)
Created2022