Matching Items (2)
Filtering by
- All Subjects: Communication
- Resource Type: Text
Description
An information influx and numerous modes of content delivery has resulted in local governments competing for the public's attention. A recent poll from the Public Technology Institute discovered that although 85% of Local Governments use social media to disseminate information to their constituents, only 37% have an enterprise-wide social media strategy (PTI, 2017). Without a clear approach towards social media, Local Governments are failing to maximize their voices and often ineffective when reaching out to their constituents. Research has suggested, charisma is a successful tool for capturing an audience's attention and conveying a memorable message. Charisma can also be taught and executed not only through spoken rhetoric but in online social media platforms. Within this study, 18 local government employees participated in an educational workshop on the use of nine non-verbal "Charismatic Leadership Tactics". Participants completed a pre-workshop assignment which was later compared to a post-workshop assignment. Results showed, participants on average, increased their use of Charismatic Leadership Tactics by a mean of 61%. Researchers collected social media analytics one month prior and one month following the workshop from the City's social media accounts in which participants managed. Collectively, of the thirteen social media accounts, the overall total engagement was greater the month after the educational workshop compared to the month before the workshop. These results suggest charisma can be taught, charisma can be conveyed through micro-blogosphere platforms such as Twitter, and the use of Charismatic Leadership Tactics could be responsible for increasing follower engagement with social media content.
ContributorsPrior, Thomas Cole (Author) / Jensen, Ulrich (Thesis director) / Lewis, Natalie (Committee member) / School of Public Affairs (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
I study the technology transfer process at universities and federal laboratories, based on 49 interviews of postdoctoral scientists and their supervisors (principal investigators or PIs) at two large U.S. research universities and four major National Institute of Health and Department of Energy federal laboratories. This dissertation is unique in three respects. First, with rare exceptions, most studies of technology transfer have focused on tenure track faculty at universities. Second, there have been few recent studies of technology transfer at federal laboratories. Third, most studies of technology transfer have ignored “micro” topics as identity, championing, and leadership. This dissertation fills those voids. Specifically, in this thesis, I focus on boundary work conducted by postdoctoral scientists and micro-institutional work of their Principal Investigators as change agents, in consideration of different institutional constraints of universities and federal laboratories which can affect the entrepreneurial activities of scientists. Having universities and federal laboratories as study contexts, I demonstrate 1) how institutions constrain yet enable individual agency; 2) how individuals engage in a new role that can potentially create conflict with their central identity; and 3) the role of the institutional change agents, or institutional entrepreneurs, who can lead to changes in the attitudes and perceptions of their subordinates, in the face of tensions derived from conflicting yet coexisting norms.
ContributorsChoi, Haneul (Author) / Siegel, Donald (Thesis advisor) / Hayter, Christopher (Committee member) / Welch, Eric (Committee member) / Jensen, Ulrich (Committee member) / Arizona State University (Publisher)
Created2022