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- All Subjects: Communication
- All Subjects: Customer Service
Description
This online course is designed to educate students on the most popular yet conflicting generations: Millennials and Generation Xers. The lectures discuss what is a generation, what makes someone a Millennial or Generation Xer, and explains how to communicate with each generation. Whether you are a manager, coworker, or student, this course will teach you how each generation views the world, and how you can effectively communicate and relate to both generations. Below is a link to take this course at a discounted price: https://www.udemy.com/generational-communication-in-the-workplace/?couponCode=COMMUNICATE
ContributorsTaylor, Charlotte Ann (Author) / Desch, Timothy (Thesis director) / Adame, Elissa (Committee member) / School of Music (Contributor) / The Design School (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study examines how a commitment to service can impact and come to exemplify a company’s brand image, customer loyalty, and overall organizational success. It examines the history and evolution of customer service, as well as what commitment to service looks like in present-day businesses. It differentiates companies that have attained a reputation for superior service and companies that have struggled to overcome service failures. Trader Joe’s, The Ritz-Carlton Hotel Company, Chick-fil-A, Southwest Airlines, and The Walt Disney Company are identified as five companies that have attained a reputation for remarkable service. This study includes five analyses to understand each company’s mission, history, leadership, employee engagement, and organizational culture. This study synthesizes how an unwavering commitment to customers, emphasis on employee empowerment, and ability to embed service in culture are common themes that can significantly contribute to a company’s ability to develop a reputation for remarkable service.
ContributorsBarr, Chandler Wallace (Author) / Desch, Timothy (Thesis director) / Shick, Jennifer (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05