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Description
Buddhism is thriving in US-America, attracting many converts with college and post-graduate degrees as well as selling all forms of popular culture. Yet little is known about the communication dynamics behind the diffusion of Buddhist religious/spiritual traditions into the United States. Religion is an underexplored area of intercultural communication studies

Buddhism is thriving in US-America, attracting many converts with college and post-graduate degrees as well as selling all forms of popular culture. Yet little is known about the communication dynamics behind the diffusion of Buddhist religious/spiritual traditions into the United States. Religion is an underexplored area of intercultural communication studies (Nakayama & Halualani, 2010) and this study meets the lacuna in critical intercultural communication scholarship by investigating the communication practices of US-Americans adopting Asian Buddhist religious/spiritual traditions. Ethnographic observations were conducted at events where US-Americans gathered to learn about and practice Buddhist religious/spiritual traditions. In addition, interviews were conducted with US-Americans who were both learning and teaching Buddhism. The grounded theory method was used for data analysis. The findings of this study describe an emerging theory of the paracultural imaginary -- the space of imagining that one could be better than who one was today by taking on the cultural vestments of (an)Other. The embodied communication dynamics of intercultural exchange that take place when individuals adopt the rituals and philosophies of a foreign culture are described. In addition, a self-reflexive narrative of my struggle with the silence of witnessing the paracultural imaginary is weaved into the analysis. The findings from this study extend critical theorizing on cultural identity, performativity, and cultural appropriation in the diffusion of traditions between cultural groups. In addition, the study addresses the complexity of speaking out against the subtle prejudices in encountered in intercultural communication.
ContributorsWong, Terrie Siang-Ting (Author) / de la Garza, Sarah Amira (Thesis advisor) / Margolis, Eric (Committee member) / Budruk, Megha (Committee member) / Chen, Vivian Hsueh-Hua (Committee member) / Arizona State University (Publisher)
Created2013
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Description
Free-choice learning environments provide visitors with unique opportunities to observe and learn voluntarily and can serve as valuable educational opportunities. Incorporating interactive elements into displays have been shown to increase visitor dwell time and, ultimately, enhance the displays’ impacts on visitor knowledge and positive attitudes. This is especially important in

Free-choice learning environments provide visitors with unique opportunities to observe and learn voluntarily and can serve as valuable educational opportunities. Incorporating interactive elements into displays have been shown to increase visitor dwell time and, ultimately, enhance the displays’ impacts on visitor knowledge and positive attitudes. This is especially important in free-choice learning environments where the visitor controls what display to visit and for how long. Visitors may not benefit from the display if they are not engaged with some attention-holding component. Interactive elements can greatly benefit a display’s potential to strengthen a visitor’s conservation attitudes and values of non-charismatic species that are traditionally less engaging due to their lack of activity or their appearance. This study examined the effect of a self-guided display with or without the incorporation of interactive elements on a visitors knowledge, attitude, and value of rattlesnakes. In Spring 2019, university biology students took surveys before (pre-survey) and after (post-survey) visiting a live animal rattlesnake display on campus. This was repeated in the Fall 2019 except that eight interactive elements were incorporated into the rattlesnakes displays. The pre and post-surveys were designed to evaluate the effect of the displays on student knowledge, attitudes, and values towards rattlesnakes. Paired t-tests revealed that visiting the displays increased student knowledge, attitude, and value of rattlesnakes, but that this effect was not enhanced by adding the interactive elements to the display. The results also showed that visiting the displays increased visitor dwell time, positively influenced one’s interest in revisiting the displays, and, overall provided visitors with enjoyment. These results provide further evidence that self-guided, live animal displays are impactful on increasing visitor knowledge, attitude, and value. However, the results also demonstrate that interactive elements do not necessarily enhance a display’s value, so further research should be conducted to determine key traits of effective interactive elements. This data and that from future related studies can have powerful conservation implications by informing on how displays can be optimized to achieve desired objectives.
ContributorsTrussell, Danielle (Author) / DeNardo, Dale F (Thesis advisor) / Budruk, Megha (Committee member) / Wright, Christian (Committee member) / Arizona State University (Publisher)
Created2020