Matching Items (30)
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- All Subjects: Communication
- Creators: Gruber, Diane
- Creators: Department of Marketing
- Member of: Theses and Dissertations
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
The &ldquoMormon; Colonies” in Chihuahua, northern Mexico, boast a sizable population of women originally from the United States who have immigrated to these small Mexican towns. This ethnographic study of the immigrant women in the area focuses on questions of citizenship and belonging, and bolsters the scholarship on U.S. American immigrants in Mexico. Using data from 15 unstructured interviews, the women&rsquos; experiences of migration provide a portrait of U.S. American immigrants in a Mexican religious community. Analysis of this data using grounded theory has revealed that these U.S. American women have created a third social space for themselves, to a large degree retaining their original culture, language, and political loyalty. Their stories contribute to the literature on transnational migration, providing an account of the way migrants of privilege interact with their society of settlement.
ContributorsNielsen, Vanessa (Author) / Mean, Lindsey (Thesis advisor) / Téllez, Michelle (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2013
Description
The economic crisis in 2008 triggered a global financial shockwave that left many wondering about the origins of the crisis. Similarly, in the early twentieth century, Wall Street faced catastrophic losses that set the stage for the Great Depression, which resulted in a decade of economic depression, leaving millions of people out of work. Using discourse analysis to understand how economic crisis is framed through the mainstream press, this research project analyzed the stock market crash of 1929-1932 and the mortgage-backed financial crisis of 2007-2009 through the lens of two mainstream publications, The New York Times and The Wall Street Journal. Comparative analysis focused on explanations for the causes of the crises, attributions of blame, culprits, and proposed solutions emerging in news coverage of the 1929 panic and the 2007-2009 financial crises. Mainstream media accounts of the 2007-2009 crisis are then compared with `alternative media' accounts of crisis causes, culprits, and solutions. These comparative analyses are contextualized historically within economic paradigms of thought, beginning with the classical economists led by Adam Smith and transitioning to the Chicago School.
ContributorsPrice, Eun (Author) / Nadesan, Majia (Thesis advisor) / Gruber, Diane (Committee member) / Ramsey, Ramsey E (Committee member) / Arizona State University (Publisher)
Created2013
Description
This ethnographic study contributes to the literature on Latin@ youth in the US by focusing on the experiences of Latin@ youth in Arizona and their identity management practices. The data from 9 months of field observations and 11 unstructured interviews provides a vivid picture of the youth's daily encounters. Using a thematic analysis this study reveals the youth's experiences in occupying predominantly white spaces, managing privilege, and managing negative stereotypes. The youth's involvement at El Centro, an Arizona nonprofit organization, provided them a safe space in which they created a familial environment for themselves and their peers.
ContributorsTerminel Iberri, Ana (Author) / Mean, Lindsey (Thesis advisor) / Téllez, Michelle (Thesis advisor) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2014
Description
Research literature and popular press articles were reviewed to uncover the influences and viewer pleasures received from watching reality television. A close semiotic analysis of the reality television program, Teen Mom, was conducted. The semiotic analysis looked at the characters, the structure of the show, and the show's use of graphics and audio to understand the show's influences on viewers. An analysis of the Teen Mom website and online forum was also conducted. Seventy-one viewer posts and 403 viewer responses were analyzed to uncover viewer reactions to the show. The results were significant in three ways. First, the producers of the show claim the show is meant to educate viewers on the effects of teen pregnancy. The analysis found that while the show sends educational messages, it also contradicts itself by glamorizing teen pregnancy. Second, the analysis of the online forum revealed the formation of close online communities among Teen Mom viewers. Third, the website analysis provided evidence of viewer pleasure resulting from voyeuristic and social comparison tendencies. It is plausible that Teen Mom viewers engage with the show for the opportunity to observe parts of other people's lives they would not normally be permitted to see. At the same time, viewers evaluate themselves in comparison to the Teen Mom cast members.
ContributorsPadelford, Sarah (Author) / Ramsey, Ramsey E (Thesis advisor) / Gruber, Diane (Committee member) / Wise, Greg (Committee member) / Arizona State University (Publisher)
Created2012
Description
Heroism is a phenomenon central to the development of Western Society. It is present at the core of understanding history, it is the basis for all literature, and exists in many forms in contemporary society, including the celebrity. As a result of its pervasiveness, the philosophy by which heroism ought to be understood has been left out of its contemporary iterations. Through an investigation of a provocative real person, rather than a literary character, the being of the hero in the everydayness of life can be more readily understood. The character in question is Leila Khaled, provocative because she is a member of the Popular Front for the Liberation of Palestine and participated in two airplane hijackings. The general public understands her to be a terrorist; however, she is a hero among her own people and as a hero has much to teach. Through an inspection of her story, the hero presents itself as acting with courage and being motivated by love toward a greater good. Thus, an investigation of these phenomena - courage, love, and the greater good - will result in a better understanding of the hero that works toward the philosophic discussion about heroism that has been largely ignored over the last several hundred years.
ContributorsMorris, Christopher (Author) / Ramsey, Ramsey (Thesis advisor) / Jordan, Elaine (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2012
Description
Using a critical textual approach and a feminist lens, this paper analyses the television adaptation, Outlander, and its depictions of sexual violence. The nature of adaptation and how the adaptation process can lead to incidental as well as intentional alterations in the storytelling are addressed throughout the paper. The analysis is done in two parts, the first exploring emergent themes such as the use of bodies’ geographic location, scars, and nudity to depict messages about power, the impact of the adaptation’s choice to promote Jamie’s perspective, and the use of cinematic techniques as narrative devices. The second half of the analysis covers how notable characters and events are framed by the show to promote a division between pure evil (embodied by Capt. Randall) and the heroes of the story, Claire and Jamie, whose problematic behaviors are minimized or promoted by the narrative. Many of the scenes in the show can be read multiple ways, sending different or even contradictory messages. However, despite the positive critical response to the show, this paper argues that Outlander still reinforces the notion that female characters are natural victims, and undermines the trauma of their assaults, in contrast to the focus given to the rape of Jamie, the heterosexual male lead.
ContributorsHeath, Mary (Author) / Mean, Lindsey (Thesis advisor) / Nadesan, Majia (Committee member) / Gruber, Diane (Committee member) / Arizona State University (Publisher)
Created2019
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This interdisciplinary thesis examines the possible relationship between the public speaking experience for women and the gender gap in political ambition. First, a historical analysis of women public speakers ranging from the 1800s to the Suffragettes to female politicians in the 1900s reveals a pattern of female public speakers in politics receiving extreme criticism for their communicative behavior. The thesis then turns to the socialization of young girls, highlighting how gameplay in children translates into gendered communicative behavior in adult women. Next, an examination of the pedagogy of public speaking showcases how the public speaking experience is different for women than it is for men, and how public speaking traditionally is taught in a masculine style. Then, through a review of the literature on the gender gap in political ambition, it is seen that not only are women severely underrepresented in political office in the United States, but women have far less political ambition than men. And a case study of the 2008 presidential primaries and elections, highlighting modern women in politics, demonstrates that the few women who are politically ambitious in the 21st century face criticism that mirrors those faced by political women decades and centuries prior. Finally, the thesis offers possible solutions to changing the experience of women as public speakers and fostering political ambition in women.
ContributorsPatton, Ashley Crystal (Author) / Gruber, Diane (Thesis director) / Wentzel, Bonnie (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
DescriptionA comprehensive look at the roles and responsibilities of producers in contemporary Hollywood. The experience I have as an Associate Producer on a current project is also chronicled while the ups and downs of film production are explored.
ContributorsGalen, Adam (Author) / Sandler, Kevin (Thesis director) / Green, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / Department of English (Contributor)
Created2014-05
Description
The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05