Matching Items (8)
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- All Subjects: Communication
- Creators: Gruber, Diane
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.
ContributorsJoseph, Teresa Marie (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study looks to answer whether or not citizens have reason to believe the publicity statements from state government officials when speaking about gun-control laws during the time surrounding mass shootings. Citizens in America see the same, consistent pattern that politicians use mass shootings for, known as "The Shooting Cycle." Here, we will research whether or not these politicians are continuing to keep the same voting pattern that they have had in the past, in terms of gun control. This case study uses quantitative research to discover that almost all state representative and senators have consistent voting patterns when it comes to gun control legislation, regardless of time distances around mass shootings. We will then seek out seek out public statements and relevant periodicals and media clips in order to determine whether or not these voting patterns align with the public's perception of a politician's stance on gun control. It also uses qualitative research to discover that publicity from senators and representatives that support gun rights have more consistency in their public statements than those who are either inconsistent or consistently vote for gun control legislation. This study creates opportunities for new research in voting patterns and political transparency on state officials and the significant effects of mass shootings on public opinions and public statements from state officials.
ContributorsMoore, Travis David (Author) / Wu, Xu (Thesis director) / Wells, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
This interdisciplinary thesis examines the possible relationship between the public speaking experience for women and the gender gap in political ambition. First, a historical analysis of women public speakers ranging from the 1800s to the Suffragettes to female politicians in the 1900s reveals a pattern of female public speakers in politics receiving extreme criticism for their communicative behavior. The thesis then turns to the socialization of young girls, highlighting how gameplay in children translates into gendered communicative behavior in adult women. Next, an examination of the pedagogy of public speaking showcases how the public speaking experience is different for women than it is for men, and how public speaking traditionally is taught in a masculine style. Then, through a review of the literature on the gender gap in political ambition, it is seen that not only are women severely underrepresented in political office in the United States, but women have far less political ambition than men. And a case study of the 2008 presidential primaries and elections, highlighting modern women in politics, demonstrates that the few women who are politically ambitious in the 21st century face criticism that mirrors those faced by political women decades and centuries prior. Finally, the thesis offers possible solutions to changing the experience of women as public speakers and fostering political ambition in women.
ContributorsPatton, Ashley Crystal (Author) / Gruber, Diane (Thesis director) / Wentzel, Bonnie (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
Description
Delegation is a very important skill for a manager to have in any organization and is of the utmost importance when it comes to tasks being executed. Often times, delegation can be seen as something that managers dread because they do not want to give up their power and they feel that they can do it better. The notion of delegation can be something that is influenced by a variety of factors. For one, gender can be a driving force in how managers talk to their employees. In this project I will be exploring sections of Genderlect theory in how men and women's communication styles are received differently. Critical theory of communication approaches will also be explored. Also, the way in which delegation is used is what needs the most attention. That is where relational and nonverbal communication also come into play. All in all, the way in which society is constructed, delegation is a skill that needs to be mastered because the job needs to get done.
ContributorsGatica, Jose Guadalupe (Author) / Waldron, Vincent (Thesis director) / Gruber, Diane (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This research explores how to best communicate positive body images to women. This project was intended to improve a blog I created my freshmen year in college called You're Not A Potato where I used original illustrations to tell a narrative about body image issues. The thesis begins with an historical overview of body image issues and finds that women have been dealing with high levels of body dissatisfaction since the Victorian era. The thesis then recaps the role of traditional media as well as contemporary social media and the role they play in imposing rigid beauty ideals on women's bodies. After an analysis of social media culture, it becomes evident women still communicate about their bodies in a negative manner, not only towards themselves, but towards others. To address this issue, I define the Body Positive movement and explore how public figures are using social media to implement Body Positivity. To conclude this project, I utilize my new-found knowledge in body positive communication by impacting my university campus community. I started a "You're Not a Potato" Campaign for Body Pride week with the help of the ASU Wellness Team and designed and facilitated several engaging programs that reflected the values of the Body Positive movement to our students. Through this research, I discovered how our appearance-based culture has stolen self-confidence from young women today, but by the end of this project, I explain how we can attempt to rebuild our culture by effectively communicating self-love and body acceptance in our online and physical communities.
ContributorsMouton, Brianna Anais (Author) / Gruber, Diane (Thesis director) / Taylor, Jameien (Committee member) / Manninen, Bertha (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study investigates the use and perception of communications efforts among 197 animal-related and human services nonprofit organizations. Several facets of nonprofit communication such as traditional communication usage, social media adoption and usage, and the overall perception of the organizations' communications efforts were examined using a survey and Form 990 analysis. More in-depth analysis was conducted on the participating organizations' Facebook and Twitter accounts as well. After analyzing this data, the study found significant differences in how these two types of nonprofit organizations conduct their communications efforts. Animal-related organizations were much more active and saw higher levels of engagement on Facebook than human services organizations; however, there were no differences in how both types of organizations used Twitter. This study also found that human services organizations are more likely to have full-time or part-time staff members in charge of their communications, while animal-related organizations were more likely to assign this responsibility to a volunteer. These findings contribute valuable insight into how different types of nonprofit organizations are communicating with their stakeholders.
ContributorsColeman, Alexandria Elizabeth (Author) / Wu, Xu (Thesis director) / Taj, Torrie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Introversion is constantly misdefined, stigmatized, and viewed as a negative characteristic. Introverts face backlash for being reserved and feel overlooked when compared to an extrovert. Due to this issue, they are rarely considered for leadership positions even though they are qualified. Through Susan Cain’s book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, this discussion will focus on what introversion is, identify the historical background, analyze leadership, and create a marketing campaign to further advocate Cain’s message. Ultimately, this thesis aims to teach people what introverts are truly capable of and prove to society that introverts can succeed, thrive, and redefine leadership roles.
ContributorsHanna, Selina (Author) / Gruber, Diane (Thesis director) / Gemmiti, Steven (Committee member) / Barrett, The Honors College (Contributor) / Thunderbird School of Global Management (Contributor)
Created2023-05
Description
American democracy is perishing, and in order to address this trend, we must improve our perceptive and communicative abilities. To begin, this thesis examines the different influences that affect the behavior of American voters, some of which are innately political and some that are not. American polarization, social media, the two-party system, human hardwiring, and a general lack of incentive to engage are all examined at length to set the table for solutions. Solutions, in the context of this thesis, are not policy solutions but rather internal solutions. Given that democracy is such a participatory process, it appears most useful to provide tangible, personal takeaways. By exploring how to harness the power of influence, epistemic humility, open-mindedness, and appropriate media consumption, we have the tools necessary to pursue a more refined free speech society and democracy. If democracy is something the American collective is interested in preserving, we must adjust the way we process the world, and in this thesis, the foundations are set for a more productive democracy.
ContributorsMulder, Jordan (Author) / Gruber, Diane (Thesis director) / Eric Ramsey, Ramsey (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2024-05