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- Creators: Department of Management and Entrepreneurship
- Creators: Moore, James
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Member of: Theses and Dissertations
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Research has long supported the idea that parks contribute to physical and mental well-being. Evidence has shown that the presence of parks reduces stress, positively impacts health, and can lower the risk of crime in neighborhoods. There have been studies that discuss variables that impact the accessibility and quality of parks in neighborhoods such as ethnicity, income, and gender. More recently, research has delved into the impact of parks on individual's happiness. Findings imply that the desire for happiness may be satisfied by park visitation and provide evidence that suggests the diversity of park activities is a significant contributor to happiness. This study aims to identify how varying park designs contribute to individual happiness. Three hypotheses are presented: 1) frequency of park visits is positively correlated with life satisfaction, 2) park structure impacts efficacy of parks to promote happiness, and 3) adults travel to parks specifically to improve their mood. Hypothesis 1 is used to understand the relationship between park visitation and overall satisfaction, hypothesis 2 aims to identify how the physical structure of the park contributes to personal happiness, and hypothesis 3 provides an understanding for what motivates adults to visit parks. This study's results indicate that there is no significant correlation between frequency of park visits and life satisfaction, nor is there a significant correlation between physical park structure and increased happiness. While an insignificant amount of participants reported traveling to parks specifically to enhance their mood, the majority of participants indicated traveling to the park to participate in an activity that positively affects their happiness. This study can act as a tool for urban planners to get an idea of why people visit parks and which features they use while they're there. This information can provide guidance when deciding what to include in future parks, utilizing their budget in a way that maximizes community use and happiness.
ContributorsTapia, Isabella Andrea (Author) / Cloutier, Scott (Thesis director) / LePine, Marcie (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Public Affairs (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Abstract The United States continues to face problems in the workplace in regards to happiness, satisfaction, and engagement. In comparison, Denmark consistently ranks as one of the happiest countries in the world. This paper serves to describe the norms and cultural aspects that may explain why each country has its respective outcomes in regards to the employee experience. The paper concludes with possible recommendations that organizations can adopt to help improve the employee experience in the United States.
ContributorsFisher, Makenna Leigh (Author) / Moore, James (Thesis director) / LePore, Paul (Committee member) / Department of Psychology (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The purpose of this thesis is to study the happiest countries in the world and see what factors, laws, and values they have in common. I will be focusing on the Scandinavian countries, as they rank highest according to the World Happiness Report. First, I will research these countries to learn more about their political, economic, educational, legal, and social landscapes. Then I will interview individuals from these countries on their views as well as values and thoughts on their country. Finally, I will compare and analyze this information to come to a conclusion to see if there are similar factors that allow these countries to be ranked so highly in the department of happiness. After reading this the reader can take away ideas of how to improve their happiness as well as new perspectives on other countries.
ContributorsFrasure, Laura S. (Author) / Moore, James (Thesis director) / Siroky, David (Committee member) / W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Individual happiness is not always correlated with societal happiness. Intrinsic happiness usually stems from sources such as authenticity, self-fulfillment, and community involvement. In contrast, extrinsic happiness comes from career success, wealth status, and popularity. The difference in these sources of happiness can create an unrealistic search for happiness in society. Individuals are chasing happiness in ways that are not obtainable or fulfilling for their individual needs. Because of this, there is an excessive amount of materialism and consumerism in society as an attempt to find or replace intrinsic happiness. Thus, I propose that if humans could learn to gather happiness intrinsically, the outcome may be a society that balances maintainable happiness and a more sustainable way of living. This hypothesis is tested by interviewing four individuals about what makes them intrinsically happy versus what they believe society says happiness comes from. Open-ended semi-structured interview questions were created by drawing on happiness literature and personal experience. Participants discussed how a focus on intrinsic happiness could affect society as a whole. The results indicate that humans naturally lean toward human connection and community involvement. Both are values with inherently positive sustainability implications and correspond to a sustainable way of life. The challenge, however, is the societal values placed on extrinsic aspects of happiness and the push away from sustainability.
ContributorsJohnson, Faith (Author) / Cloutier, Scott (Thesis director) / Goebel, Janna (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05