Filtering by
- Member of: Theses and Dissertations
- Resource Type: Text
- Status: Published
An in depth look at the rhetoric behind the campus carry debate at the University of Texas at Austin. This thesis researched and examined primary sources from The Daily Texan and The Austin-American Statesman attempting to analyze what was at stake for both sides of the argument and what the most effective rhetorical tool was.
This paper analyses key papers in audience cost literature and proposes a direction forward in audience cost literature by examining how an audience gets influenced and or how the audience's preferences are created. The paper posits that by looking at how audiences are influenced a leader's decision structure can be further clarified. The paper places an emphasis on how information and agenda-setting are crucial to developing a framework for the task of elucidating audience costs.