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- All Subjects: psychology
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Resource Type: Text
- Status: Published
Description
The National Basketball Association (NBA) is one of the Big Four Sporting Leagues of US Professional Sports. In recent years, the NBA has enjoyed milestone seasons in both attendance and television ratings, resulting in steady increases to both, over the previous decade. (Morgan, 2017) This surge can be attributed in part to the integration of "cultural recognition" initiatives and the overall message of inclusivity on the part of NBA franchises, with their respective promotions and advertisements such as television, social media, radio, etc. Heritage Nights, such as "Noche Latina," among other variants in the NBA, typically feature culturally influenced changes to team logos, giveaways, and other consumer offerings. In markets where Hispanics make up a significant percentage of the fan-base, such as Phoenix, NBA franchises such as the Phoenix Suns must ascertain the financial or perceptual impacts, associated with risks of stereotyping, offending or otherwise unintentionally alienating different categories of fans. To this end, data was collected from the local NBA franchises' fanbase, specifically Phoenix Suns season-ticket holders, and was statistically checked for significant relationships between both categories of fans and several different variables. This analysis found that only $192K in revenue is being missed through the investment of Heritage Nights, and that fan perceptions of stereotypical or offensive giveaways and practices have no significant effect on game or event attendance, despite the stereotypes toward giveaways and practices still being present. Implications of this study provide possible next steps for the Suns and continue to widen the scope of demographical sports marketing both in professional basketball and beyond.
ContributorsGibbens, Patrick Alexander (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Supply Chain Management (Contributor) / School of Music (Contributor) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study tracks specific earworm tendencies amongst a sample of university students in an effort to support previous theories and to offer fresh perspectives about what causes earworms and why some people may experience more earworms than others. Every participant was placed in one of four categories: Female Music Major (FMM), Female, Non-Music Major (FNM), Male Music Major (MMM), and Male, Non-Music Major (MNN). This study determined that females experienced more earworms than males, and music majors experienced less earworms than other majors. The study also found that most earworms occurred while participants were in an environment that they did not find particularly engaging, ranging from doing homework to commuting on the bus. Data collected from this research provides potential platforms for future research in the topic of a deep analysis of earworm tendencies amongst a wider population.
ContributorsPallad, Alexandra Nicole (Author) / Mantie, Roger (Thesis director) / Ericson, John (Committee member) / School of Music (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In this thesis, I will be discussing the similarities between Stoicism (as both an ancient Greek and Roman philosophy, as well as how it is interpreted in the modern age) and modern therapeutic methods; However, I will not be developing any type of novel theory as to how Stoicism can be used as one of those therapeutic methods by itself. That would require a degree of psychological and medical knowledge that I, as an undergraduate student, do not yet possess and do not have the authority to expand upon in a safe manner. What the goal of this thesis is, instead, is to draw and explore parallels between the ideals and principles of stoicism (such as eudaimonia, ethics, and relative asceticism) as compared to modern therapeutic techniques, like cognitive-behavioral and dialectical-behavioral therapies. I will draw direct parallels between Stoic philosophy and the therapeutic treatments commonly used to address the symptoms of two psychiatric issues (Bipolar Mood Disorder and Obsessive Compulsive Disorder). I will also be addressing a third psychiatric case study, as relating to Stoic philosophy - suicide, and how our view of it has changed and progressed,both through a Stoic lens as well as from a contemporary psychological viewpoint.
As a result of drawing these parallels, this thesis will also explore some of the more modern uses of Stoicism - for example, those discussed in A Guide To The Good Life by William B Irvine, and Stoic Warriors by Nancy Sherman. Irvine focuses primarily on the use of Stoicism to avoid the factors of“chronic dissatisfaction” that afflict much of our modern-day lives - an absence of control, unhappiness, and erroneous personal values, to name a few. Sherman takes a more targeted approach - the application of Stoic philosophy to the workings of the military mentality and instinct. Sherman explores how being “Stoic” is taught as a part of military bearing, specifically when serving in the American forces. Stoic values are used to create a culture of discipline and self-control in the military - as Sherman puts it, “The idea that one’s happiness could depend solely on one’s own virtue, and that one’s agency and control might be bulletproof, appealed to [them]” (Sherman, 11). These authors’ perspectives are just two examples of how Stoicism can be applied in the modern age, as will be shown in further detail in subsequent sections.
As a result of drawing these parallels, this thesis will also explore some of the more modern uses of Stoicism - for example, those discussed in A Guide To The Good Life by William B Irvine, and Stoic Warriors by Nancy Sherman. Irvine focuses primarily on the use of Stoicism to avoid the factors of“chronic dissatisfaction” that afflict much of our modern-day lives - an absence of control, unhappiness, and erroneous personal values, to name a few. Sherman takes a more targeted approach - the application of Stoic philosophy to the workings of the military mentality and instinct. Sherman explores how being “Stoic” is taught as a part of military bearing, specifically when serving in the American forces. Stoic values are used to create a culture of discipline and self-control in the military - as Sherman puts it, “The idea that one’s happiness could depend solely on one’s own virtue, and that one’s agency and control might be bulletproof, appealed to [them]” (Sherman, 11). These authors’ perspectives are just two examples of how Stoicism can be applied in the modern age, as will be shown in further detail in subsequent sections.
ContributorsSimpson, Naomi (Author) / Lynch, John (Thesis director) / O'Neill, Joseph (Committee member) / School of Music (Contributor) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05