Matching Items (22)
Filtering by

Clear all filters

148094-Thumbnail Image.png
Description

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By contrast, the twenty-first century is seeing the emergence of a world that is overloaded with information, largely shaped by an “unintentional press”—social media. Americans today rely on just a small concentration of private technology powerhouses exercising both economic and social influence over American society. This raises questions about censorship, access, and misinformation. While the First Amendment protects speech from government censorship only, First Amendment ideology is largely ingrained across American culture, including on social media. Technological advances arguably have made entry into the marketplace of ideas—a fundamental First Amendment doctrine—more accessible, but also more problematic for the average American, increasing his/her potential exposure to misinformation. <br/><br/>This thesis uses political and judicial frameworks to evaluate modern misinformation trends, social media platforms and current misinformation efforts, against the background of two misinformation accelerants in 2020, the COVID-19 pandemic and U.S. presidential election. Throughout history, times of hardship and intense fear have contributed to the shaping of First Amendment jurisprudence. Thus, this thesis looks at how fear can intensify the spread of misinformation and influence free speech values. Extensive research was conducted to provide the historical context behind relevant modern literature. This thesis then concludes with three solutions to misinformation that are supported by critical American free speech theory.

ContributorsCochrane, Kylie Marie (Author) / Russomanno, Joseph (Thesis director) / Roschke, Kristy (Committee member) / School of Public Affairs (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current

As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current campus events, and provide the opportunity to develop strong associations and interactions among students. Overall, student-run organizations currently utilize a wide variety of social media; however, frequently it is used without a clear understanding of its role and best practices, which could lead to a loss of effectiveness in their communication with students. Therefore, these factors suggest the need for university student-run organizations to recognize and understand the opportunities that effective social media strategies can bring as a communication tool to enhance student engagement.

ContributorsBastien, Kimberly L (Author) / Byrne, Jared (Thesis director) / LaRoche, Catherine-Ann (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
135570-Thumbnail Image.png
Description
There is a disconnect between the way people are taught to find success and happiness, and the results observed. Society teaches us that success will lead to happiness. Instead, it is argued that success is engrained in happiness. Case studies of four, established, successful people: Jack Ma, Elon Musk, Ricardo

There is a disconnect between the way people are taught to find success and happiness, and the results observed. Society teaches us that success will lead to happiness. Instead, it is argued that success is engrained in happiness. Case studies of four, established, successful people: Jack Ma, Elon Musk, Ricardo Semler, and William Gore, have been conducted in order to observe an apparent pattern. This data, coupled with the data from Michael Boehringer's story, is used to formulate a solution to the proposed problem. Each case study is designed to observe characteristics of the individuals that allow them to be successful and exhibit traits of happiness. Happiness will be analyzed in terms of passion and desire to perform consistently. Someone who does what they love, paired with the ability to perform on a regular basis, is considered to be a happy person. The data indicates that there is an observable pattern within the results. From this pattern, certain traits have been highlighted and used to formulate guidelines that will aid someone falling short of success and happiness in their lives. The results indicate that there are simple questions that can guide people to a happier life. Three basic questions are defined: is it something you love, can you see yourself doing this every day and does it add value? If someone can answer yes to all three requirements, the person will be able to find happiness, with success following. These guidelines can be taken and applied to those struggling with unhappiness and failure. By creating such a formula, the youth can be taught a new way of thinking that will help to eliminate these issues, that many people are facing.
ContributorsBoehringer, Michael Alexander (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Finance (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
137480-Thumbnail Image.png
Description
The purpose of this research is to gain a deeper understanding of the often-despised financial sector while exploring the parallels it reflects in our society. Information Measurement Theory was applied to several aspects of life apparent in both the financial sector and our society in order to discover parallels present

The purpose of this research is to gain a deeper understanding of the often-despised financial sector while exploring the parallels it reflects in our society. Information Measurement Theory was applied to several aspects of life apparent in both the financial sector and our society in order to discover parallels present in both. By analyzing the financial sector against our society as a whole, it becomes apparent that the financial sector's composition of individuals reflects that of our societies and is a close representation. Further, the financial sector is able to reflect the importance of information and how individuals react to and justify good and bad results from decision-making. In all our despise of the financial sector is nothing more than the loathe of inherent flaws in our society as a whole.
ContributorsHappe, John Nicholas (Author) / Kashiwagi, Dean (Thesis director) / Sullivan, Kenneth (Committee member) / Barlish, Kristen (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Psychology (Contributor)
Created2013-05
Description
Women’s financial literacy and its translation into financial capability is becoming a pressing issue as women are living longer than men, while experiencing shorter employment periods, and lower incomes and benefits (Weir & Willis, 2000). More alarming is the lack of access to credible and trustworthy educational resources for women.

Women’s financial literacy and its translation into financial capability is becoming a pressing issue as women are living longer than men, while experiencing shorter employment periods, and lower incomes and benefits (Weir & Willis, 2000). More alarming is the lack of access to credible and trustworthy educational resources for women. Through a detailed analysis of the players in the women’s financial wellness sphere, many resource gaps were found to be present. Across prominent platforms, these issues were found (1) content was incorrectly conveyed to viewers, (2) presentation of the information was complex and/or confusing, and (3) the content was not visually appealing nor engaging.

In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
ContributorsDeGravina, Gabrielle (Author) / Michael, Mokwa (Thesis director) / Eaton, John (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
132165-Thumbnail Image.png
Description
As social media continues to grow, so does the need to have a strong online presence that exhibits a unique personal brand. However, with social media platforms ranging from Twitter to Instagram to LinkedIn, it is a challenge for Millennials to know how to build a personal brand that is

As social media continues to grow, so does the need to have a strong online presence that exhibits a unique personal brand. However, with social media platforms ranging from Twitter to Instagram to LinkedIn, it is a challenge for Millennials to know how to build a personal brand that is appropriate for all potential audiences. More than just friends and family are viewing our social media profiles; it is common practice for potential employers too and it can be difficult to cater our social media for both. This thesis looks at how personal branding has evolved with the rapid expansion of social media and the relationship between the two. It also looks at the importance of personal branding and best/worst practices for social media. Although there is an emphasis of professional networking platforms in my primary research, I also discuss how social media affects our personal, along with our professional, relationships. There is also a focus on the types of perceptions people make about someone’s personal brand based off of what they see on social media. To better understand people’s perceptions of social media as it relates to personal branding, I conducted interviews with job recruiters and administered a survey, which tested recommendations collected from the first interviews.
ContributorsLee, Juliana A (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / Department of Finance (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
131623-Thumbnail Image.png
Description
Elon Musk is known for making controversial tweets, which often lead to lawsuits. Our thesis focuses on analyzing the effect that these individual tweets have on stock prices. Our hypothesis focuses on the idea that when Elon Musk makes a controversial tweet, the volatility of Tesla stock will increase, while

Elon Musk is known for making controversial tweets, which often lead to lawsuits. Our thesis focuses on analyzing the effect that these individual tweets have on stock prices. Our hypothesis focuses on the idea that when Elon Musk makes a controversial tweet, the volatility of Tesla stock will increase, while the price of Tesla stock will on average decrease. The thirteen tweets that we are examining are the tweets that we deemed to be most important, which are measured by the amount of press coverage that they have received. We also evaluated the effect that two different lawsuits that stemmed from Musk’s reckless tweets had on Tesla stock. After evaluating the effect that Elon Musk’s tweets had on the stock volume and price, we will then determine whether or not Elon Musk and other CEO’s alike should be able to tweet in a similar manner. In order to analyze stock movement, volume, and significance we imported statistical data from Yahoo Finance and Nasdaq into Excel. From there, We added charts to model the volatility and the direction of price data. Additionally, we created separate indexes to compare stock moves and test for abnormal returns. From these returns we were able to calculate the alpha and beta for Tesla, its peers and competitors. To analyze Musk’s tweets, we collected close to 7,000 tweets and ordered them chronologically in Excel. With the combination of the stock and tweet data, we were in an excellent spot to analyze the data and come to a conclusion.
ContributorsDe Roo, Gilles (Co-author) / Lueck, Elliott (Co-author) / Budolfson, Arthur (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
134972-Thumbnail Image.png
Description
To many people, shopping is just a chore that needs to be done in order to get groceries, household supplies and clothing. To others, shopping is a sacred time where people relieve themselves of all stress and worries by spending money. Going into the mall with a lot on ones

To many people, shopping is just a chore that needs to be done in order to get groceries, household supplies and clothing. To others, shopping is a sacred time where people relieve themselves of all stress and worries by spending money. Going into the mall with a lot on ones mind can be dangerous because as soon as one become distracted with items in the stores, they can truly get whisked away in spending money. Spending money and buying luxury goods actually brings a lot of excitement to people's lives. Retail therapy is defined as method to positively improve one's mood through shopping (Yarrow 2013). About 62% of consumers have purchased something to cheer themselves up and another 28% had purchased as a form of celebration (Atalay 2011). More than half of Americans participate in some sort of retail therapy in their day-to-day lives (Yarrow 2013). Retail therapy is so prevalent in people's lives because of its basis that people are striving for self-regulation of their happiness or looking for a quick and easy happiness booster. If people are motivated to want to look good or feel better about them, they are self-regulating to where they strive for these goals, which leads them to partake in retail therapy. Shopping is a chance of finding visualization for their future lives. When people go shopping and see a certain item, they automatically picture themselves in the item and what event they will be wearing the item to. It is so easy to get mentally lost during a shopping spree due to these expectations and visualizations that it feeds into people's heads. The happiness boost, the high expectations and the escape from reality are the main factors as to why shopping does indeed make people happier. This thesis will observe the concept of Retail therapy and whether or not it actually makes people happier
ContributorsDawoud, Mariam (Contributor) / Higbee, Yasmine (Contributor) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
My project is a 3-part podcast examining the relationships between athletes and fans on social media. The first episode is an overview of the sports world and social media as well as diving into what causes harassment from fans online. The second episode focusses on the influence of narratives on

My project is a 3-part podcast examining the relationships between athletes and fans on social media. The first episode is an overview of the sports world and social media as well as diving into what causes harassment from fans online. The second episode focusses on the influence of narratives on social media and how they can harm an athlete's reputation. The third episode focusses on an analysis of a survey that I sent out to a bunch of professional athletes.
ContributorsBusker, John (Author) / Johnson, Rich (Thesis director) / Reed, Sada (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-12
Description
The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist

The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist Convention wants their church plants to grow in a media-focused society, they must learn how to communicate with the generations who were born with technology in their hands. The purpose of this study is to identify which content and frequency Southern Baptist Churches in Metropolitan Phoenix should use to reach their target community. The project began by conducting research on twelve Send Network church plants within fifteen miles of the center of downtown Phoenix. The results led to drafting a communications and branding guideline for one of the Send Network’s church plants, Mercy Hill Church, creating a ten-week posting schedule to collect insights on content and frequency of posts, analyzing and identifying best practices for its social media strategy and tactics. The ideal posting schedule and ratio of still image and video content for Mercy Hill Church on Instagram and Facebook was revealed. Additionally, it was identified the best day of the week to publish each type of post out of these seven: community, Scripture, worship, testimony, ministry highlight, sermon recap and church invite. Overall, the project determined that a consistent and cohesive Instagram and Facebook posting schedule increased traditional college-aged student engagement with Mercy Hill Church. It also resulted in an ideal posting schedule for Southern Baptist church plants if their target audience includes traditional college-aged students.
ContributorsDellaripa, Amelia (Author) / Matera, Frances (Thesis director) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-12