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The Loop: Connecting People and Building Communities

Description
With the reality that 60% of post-graduates are less satisfied with their social life in adulthood than in college, many young adults find themselves searching to solve the shared fear of finding communities in new spheres of life. Jillian Cote and Mia Cavalier's social application concept, "The Loop", addresses this…

With the reality that 60% of post-graduates are less satisfied with their social life in adulthood than in college, many young adults find themselves searching to solve the shared fear of finding communities in new spheres of life. Jillian Cote and Mia Cavalier's social application concept, "The Loop", addresses this problem through unique recommendations based on location services, authentic UGC, and entertaining digital appearances. Through extensive research and development, a prototype has been designed for the application interface, and intensive surveys and interviews have been conducted to pinpoint target markets, consumer interest, and ultimate adoption potential. At its core, "The Loop" is a modern, efficient, and functional social application for young adults and post-graduates to stay connected to key parts of their lives regardless of the life phase they’re in. It allows each individual to focus on what’s important to them, while the app keeps them in the loop for everything else.
ContributorsCote, Jillian (Author) / Cavalier, Mia (Co-author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2024-05

The Loop: Connecting People and Building Communities

Description
Through personal experience, my co-founder and I know that young adults often get wrapped up in their work and can forget about the key aspects of life like friendship, mental and physical health, and going to an exciting event. These issues are particularly prevent when someone is planting roots in…

Through personal experience, my co-founder and I know that young adults often get wrapped up in their work and can forget about the key aspects of life like friendship, mental and physical health, and going to an exciting event. These issues are particularly prevent when someone is planting roots in a new city. In order to form a solution to this daunting feeling of unfamiliarity and disconnectedness, we have created The Loop which is an app that aims to combat these problems in young adults’ lives. This app provides a platform for young adults all around their designated city to find comfort in small communities. We gather data of the user’s interests and they then are presented a wide variety of events and “loops” to join that cater to their preferences. With this app, we hope that young adults can find their home away from home and we will provide that for them by keeping them in the loop.
ContributorsCavalier, Mia (Author) / Cote, Jillian (Co-author) / Byrnes, Jared (Thesis director) / Swader, Melissa (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2024-05