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Description
Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies

Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies in the history of sports. This case study is split into three sections; pre-scandal, the scandal itself and then his road to recovery. The case study is accompanied by an essay analyzing Woods’ crisis communications and image restoration strategies.
ContributorsVatti, Rayan (Author) / Hass, Mark (Thesis director) / Hege, Kristen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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This project analyzes the large array of managerial leadership research in congruence with the wide field of workplace communication to attempt to determine the importance of refining communication channels between managers and employees as well as articulate the core competencies a manager should exhibit when practicing exemplary communication in their

This project analyzes the large array of managerial leadership research in congruence with the wide field of workplace communication to attempt to determine the importance of refining communication channels between managers and employees as well as articulate the core competencies a manager should exhibit when practicing exemplary communication in their respective work environment. The preliminary sections of this thesis will establish the currently existing foundations utilized and narrow the wide range of research available to applicable information regarding positive workplace communication, influencing factors in a feedback loop from the employee’s perspective, as well as leadership aspects and actions a manager can alter or initiate to improve their workplace’s environment through communicational refinement. This research is supplemented with a survey that was administered to Arizona State University student leaders who were involved in coordinating the Regional Business Conference on the Polytechnic campus. The survey data is designed to either confirm or contradict the findings of the literature. The objective of this project is to synthesize an overview of a manager’s responsibilities and recommend actions to tailor and improve workplace communication
ContributorsWhelan-Gonzales, Luke Andrew (Author) / Schmitz, Troy (Thesis director) / Pegg, TJ (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The first thought that comes to mind for most people when they hear of improvisation is most likely the memory of a funny performance seen on television shows such as Who’s Line is it Anyway? or perhaps the opportunity to be an audience member for a live improv troupe performance.

The first thought that comes to mind for most people when they hear of improvisation is most likely the memory of a funny performance seen on television shows such as Who’s Line is it Anyway? or perhaps the opportunity to be an audience member for a live improv troupe performance. In either of these settings, improvisation can be hilarious, dramatic and entertaining and it makes you wonder how people could possibly be making these scenes up on the spot. Unfortunately, not everyone has first-hand experience with the creative, team-building “magic” of improvisation games and exercises. Watching professional improvisation perform can be intimidating to an observer who hopes to one day be an improvisor themselves. Because of this, the immense benefits that improvisation can have within a professional workplace are often overlooked or ignored. I, myself, never had any experience with improvisation or being on stage until the second semester of my sophomore year when I made the choice to try out for ASU comedy.
ContributorsRussell, Anna (Author) / Soares, Rebecca (Thesis director) / Gneiting, Gary (Committee member) / College of Integrative Sciences and Arts (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description

This business plan is centered around the creation of a digital marketplace that will promote small businesses and sustainable shopping habits throughout the community and beyond. Our business decisions will be guided by our vision which involves encouraging environmentally conscious shopping habits, supporting small artists, and raising money for charity

This business plan is centered around the creation of a digital marketplace that will promote small businesses and sustainable shopping habits throughout the community and beyond. Our business decisions will be guided by our vision which involves encouraging environmentally conscious shopping habits, supporting small artists, and raising money for charity without compromising quality. In addition to our focus on creating a social media-based digital marketplace, we aim to ultimately help local artists grow their businesses and further support the causes they care about.

ContributorsSturm, Justin (Author) / Aukon-Page, Marina (Co-author) / Rael, Camdyn (Co-author) / Byrne, Jared (Thesis director) / Binch, Bill (Committee member) / Patel, Manish (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2023-05
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Description

"FIJI's Shave to Save" took place in Fall 2021 when 47 members of Phi Gamma Delta (FIJI) at Arizona State University got their heads shaved as a public demonstration of the fraternity's commitment to the mission of the Translational Genomics Research Institute (TGen) and their Center for Rare Childhood Disorders

"FIJI's Shave to Save" took place in Fall 2021 when 47 members of Phi Gamma Delta (FIJI) at Arizona State University got their heads shaved as a public demonstration of the fraternity's commitment to the mission of the Translational Genomics Research Institute (TGen) and their Center for Rare Childhood Disorders (the Center). Through tremendous community support, the majority of which came from members' families, FIJI alumni, and participating member sororities of Arizona State University's Panhellenic Council, we collectively raised $63,640 for the Center. These funds are directed towards the Center's groundbreaking research and efforts to improve the lives of children with rare disorders through genomic sequencing. Aside from the lives impacted by the fundraiser, this news was highlighted in publications from multiple media outlets and exhibited the positive impact that Greek Life is capable of. Months prior to this initiative, Taylor Dintzner (2021 Chapter President) and Cameron Chew (2021 Philanthropy Chairman) were lost and did not know how to approach the execution of a successful fundraiser. In December 2021, they met with Rob Caudill, Executive Director at the International Headquarters of Phi Gamma Delta (FIJI), to discuss international publicity for the initiative. The verdict was that other FIJI Chapters may benefit from a "toolkit" that details how FIJI at Arizona State University was able to raise $63,500 for TGen. "FIJI's Shave to Save: A Toolkit for Successful Fundraising by Charitable Organizations" is intended to be a resource that encourages FIJI Chapters internationally to execute their own "FIJI's Shave to Save" initiative, giving them all of the tools necessary to follow a similar format and raise funds for TGen's Center for Rare Childhood Disorders. Media Highlighting FIJI at Arizona State University's Community Impact: https://linktr.ee/fijigraduatechapter

ContributorsDintzner, Taylor (Author) / Ballinger, Gary (Thesis director) / Vogel, Joanne (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05
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Description

How can we address the causes, impacts, and potential solutions of poor air quality in the Phoenix South Mountain Community? This project focuses on the science, history, and politics surrounding the poor air quality in the South Phoenix area, with an emphasis in creating and implementing local, generational, and technological

How can we address the causes, impacts, and potential solutions of poor air quality in the Phoenix South Mountain Community? This project focuses on the science, history, and politics surrounding the poor air quality in the South Phoenix area, with an emphasis in creating and implementing local, generational, and technological solutions.

ContributorsAguilar, Paula (Author) / Alvarez, Kaitlyn (Co-author) / Stokman, Marie (Co-author) / Hedges, Craig (Thesis director) / Reeves, James (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
With the reality that 60% of post-graduates are less satisfied with their social life in adulthood than in college, many young adults find themselves searching to solve the shared fear of finding communities in new spheres of life. Jillian Cote and Mia Cavalier's social application concept, "The Loop", addresses this

With the reality that 60% of post-graduates are less satisfied with their social life in adulthood than in college, many young adults find themselves searching to solve the shared fear of finding communities in new spheres of life. Jillian Cote and Mia Cavalier's social application concept, "The Loop", addresses this problem through unique recommendations based on location services, authentic UGC, and entertaining digital appearances. Through extensive research and development, a prototype has been designed for the application interface, and intensive surveys and interviews have been conducted to pinpoint target markets, consumer interest, and ultimate adoption potential. At its core, "The Loop" is a modern, efficient, and functional social application for young adults and post-graduates to stay connected to key parts of their lives regardless of the life phase they’re in. It allows each individual to focus on what’s important to them, while the app keeps them in the loop for everything else.
ContributorsCote, Jillian (Author) / Cavalier, Mia (Co-author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description

There is a serious lack of local news in Arizona, the American Southwest, and the United States at-large. Arizonans are craving quality, factual, no-holds-barred journalism that is easy-to-read, and upfront. Quality, local news that covers the ins and outs of politics, culture, and community has an opportunity to not only

There is a serious lack of local news in Arizona, the American Southwest, and the United States at-large. Arizonans are craving quality, factual, no-holds-barred journalism that is easy-to-read, and upfront. Quality, local news that covers the ins and outs of politics, culture, and community has an opportunity to not only enhance civic life, promote community healing, and expand knowledge made available to the general public (thus serving the communities it calls home), but to also generate revenue. Further, independent and center-right leaning voters in the state of Arizona — be reminded that independents make up the second largest voting bloc among Arizonans — are often crowded out in a media environment that consists of far-left nonprofit-funded news sites like the Arizona Mirror, formerly reputable papers that have bled readership as they veer further left like the Arizona Republic, and far-right online blogs that reach a very limited audience. The Western Tribune is an Arizona-based journalistic publication. This institution is dedicated to providing high-quality, well-sourced news and commentary on statewide, regional, national, and international current affairs through the lens of good government and free enterprise — as well as Southwestern values. We are a free institution that believes in free institutions. We cover stories that go uncovered because of the corporate media’s blind spots (and they’ve got many — they’re a result of news deserts and out-of-touch coastal attitudes) with the stable support of a robust institution dedicated to Truth-seeking behind them. Our storytellers are not just good writers. We seek to recruit and form critical thinkers with skills that span trades, disciplines, and educational backgrounds. We are building an institution committed to excellence.

ContributorsRobinson, Clay (Author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Plunkett, Nina (Committee member) / Khalaf, George (Committee member) / Barrett, The Honors College (Contributor) / Thunderbird School of Global Management (Contributor) / School for the Future of Innovation in Society (Contributor) / School of Public Affairs (Contributor) / School of Politics and Global Studies (Contributor) / School of Civic & Economic Thought and Leadership (Contributor)
Created2023-05
Description
Through personal experience, my co-founder and I know that young adults often get wrapped up in their work and can forget about the key aspects of life like friendship, mental and physical health, and going to an exciting event. These issues are particularly prevent when someone is planting roots in

Through personal experience, my co-founder and I know that young adults often get wrapped up in their work and can forget about the key aspects of life like friendship, mental and physical health, and going to an exciting event. These issues are particularly prevent when someone is planting roots in a new city. In order to form a solution to this daunting feeling of unfamiliarity and disconnectedness, we have created The Loop which is an app that aims to combat these problems in young adults’ lives. This app provides a platform for young adults all around their designated city to find comfort in small communities. We gather data of the user’s interests and they then are presented a wide variety of events and “loops” to join that cater to their preferences. With this app, we hope that young adults can find their home away from home and we will provide that for them by keeping them in the loop.
ContributorsCavalier, Mia (Author) / Cote, Jillian (Co-author) / Byrnes, Jared (Thesis director) / Swader, Melissa (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2024-05
Description
Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” TheGOATGene is a media/lifestyle company that provides people with the means to start an activity they can go try with

Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” TheGOATGene is a media/lifestyle company that provides people with the means to start an activity they can go try with no previous experience. Our Founders Lab Venture team completed the goal of inspiring people while giving them a community experience along with the materials they would need to go out and play spikeball and pickleball.
ContributorsSigmund, Charles (Author) / Forster, Samantha (Co-author) / Tunelius, Wesley (Co-author) / McGuire, Aidan (Co-author) / Byrne, Jared (Thesis director) / Dong, Xiaodan (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05