Filtering by
- All Subjects: Creative Project
- All Subjects: Communication
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Creators: School of Social and Behavioral Sciences
- Status: Published
Communication skills are vital for the world we inhabit. Both oral and written communication are some of the most sought-after skills in the job market today; this holds true in science, technology, engineering and mathematics (STEM) fields. Despite the high demand for communication skills, communication classes are not required for some STEM majors (Missingham, 2006). STEM major maps are often so packed with core classes that they nearly exclude the possibility of taking communication courses. Students and job seekers are told they need to be able to communicate to succeed but are not given any information or support in developing their skills. Scientific inquiry and discovery cannot be limited to only those that understand high-level jargon and have a Ph.D. in a subject. STEM majors and graduates must be able to translate information to communities beyond other experts. If they cannot communicate the impact of their research and discoveries, who is going to listen to them?<br/>Overall, the literature around communication in STEM fields demonstrate the need for and value of specific, teachable communication skills. This paper will examine the impact of a communication training module that teaches specific communication skills to BIO 182: General Biology II students. The communication training module is an online module that teaches students the basics of oral communication. The impact of the module will be examined through the observation of students’ presentations.
The following research questions spurred the curiosity for this knowledge. These questions are:
1. How does Arizona State University market its study abroad programs?
a) How does ASU most effectively market its study abroad programs to students—what marketing tools are needed and used?
2. How do other college and universities throughout the United States market its study abroad programs?
b) How do they best market its study abroad programs to students—what marketing tools are needed and used?
3. How has this new digital age shaped the marketing environment today?
4. How do you develop relevant marketing strategies for a specific study abroad program in order to increase participation?
Before answering the preceding questions, this thesis first examines the origin of international education and its history.
Additionally, the author of this thesis created a series of questions that was sent via SurveyMonkey.com to various college and university study abroad offices, directors, advisors and marketing specialists throughout the U.S (a total of 18 schools from various parts of the region responded to the 37 question survey). This in turn allowed the author to answer a large portion of the above research questions. See attached documents (Appendix A) for a list of all the questions asked via survey, as well as each school’s response.
After a thorough analysis of the above research questions, the author focuses on the development of marketing strategies to help promote a specific faculty-led study abroad program at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication (the official name for that program: “Cronkite Euro: Social Media Across Cultures: The European Perspective”). It is the analysis of the above research questions that in turn helped the author create marketing strategies that were tailored to this specific faculty-led study abroad program.
These marketing activities included the expansion of Cronkite Euro’s social media presence, specifically by creating an Instagram account for the study abroad program (@asucronkiteuro). Another major marketing activity included the expansion of Cronkite Euro’s online presence. The author of this essay completely revamped the study abroad program’s website so as to adequately keep up with the tech-savvy, digital natives of today (www.asucronkiteuro.com). The importance of implementing these specific marketing strategies will be later discussed in part IV of the thesis.
I decided I could use my education from the Cronkite School in writing, photography and social media to produce a resource for women looking to travel abroad. I could tell stories of my personal experiences that could both inspire and prove that a solo trip can be done. I also wanted to touch on topics that are not generally covered by popular travel blogs since they are specific to women. Topics like how to dress, making sure you travel during the day if you’re traveling alone and finding birth control or feminine hygiene products when you are traveling.
I funded the trip myself and currently the blog is designed, written and photographed entirely by me. Moving forward I would like to feature other women on my blog, especially those who have made travel a priority or a career. I plan on continuing to build the blog, hopefully gaining sponsors and becoming a more well known resources, and helping change the landscape of travel and travel blogging to become more female friendly.