Matching Items (3)
Filtering by

Clear all filters

157914-Thumbnail Image.png
Description
This study explores the processes of designing strategies. The context of this research is scoped to the direct-marketing activities of small farm operators in eastern Iowa. The research intent is to explore and articulate trends in decision-making processes that assist small farm operators in eastern Iowa with direct marketing farm-to-table

This study explores the processes of designing strategies. The context of this research is scoped to the direct-marketing activities of small farm operators in eastern Iowa. The research intent is to explore and articulate trends in decision-making processes that assist small farm operators in eastern Iowa with direct marketing farm-to-table products, to explore and articulate how the design process creates differentiated value, and to explore and articulate the relationship between the design process and the way that small farm operators in eastern Iowa conceptualize their direct-marketing strategies.

The research design takes a post-positivist approach and uses a grounded theory methodology. The study does not have a starting hypothesis but instead starts with the research intent described previously. Convergent mixed methods and a flexible plan are used for data collection including semi-structured interviews and surveys with key concepts operationalized into Likert scales. The participants are selected from eastern Iowa farmers’ markets and Community Supported Agriculture (CSA) directories. For the qualitative data analysis, a grounded theory method is used to code interview response data, categorize the codes into related groups, and let the themes and sub-themes emerge from the data. For the quantitative data analysis, descriptive and inferential statistics are calculated on the aggregate data set.

The study finds that small farm operators are making strategic decisions about marketing mix variables such as product quality and relationship building, there are statistically significant correlations between design concepts and direct-marketing strategies, and that farmers designed their strategies by using the design process.
ContributorsLarew, Hart (Author) / Brooks, Kenneth R. (Thesis advisor) / Cheng, Chingwen (Committee member) / Mejia Ramirez, German (Committee member) / Arizona State University (Publisher)
Created2019
127813-Thumbnail Image.png
Description

Green infrastructure serves as a critical no-regret strategy to address climate change mitigation and adaptation in climate action plans. Climate justice refers to the distribution of climate change-induced environmental hazards (e.g., increased frequency and intensity of floods) among socially vulnerable groups. Yet no index has addressed both climate justice and

Green infrastructure serves as a critical no-regret strategy to address climate change mitigation and adaptation in climate action plans. Climate justice refers to the distribution of climate change-induced environmental hazards (e.g., increased frequency and intensity of floods) among socially vulnerable groups. Yet no index has addressed both climate justice and green infrastructure planning jointly in the USA. This paper proposes a spatial climate justice and green infrastructure assessment framework to understand social-ecological vulnerability under the impacts of climate change. The Climate Justice Index ranks places based on their exposure to climate change-induced flooding, and water contamination aggravated by floods, through hydrological modelling, GIS spatial analysis and statistical methodologies. The Green Infrastructure Index ranks access to biophysical adaptive capacity for climate change. A case study for the Huron River watershed in Michigan, USA, illustrates that climate justice hotspots are concentrated in large cities; yet these communities have the least access to green infrastructure. This study demonstrates the value of using GIS to assess the spatial distribution of climate justice in green infrastructure planning and thereby to prioritize infrastructure investment while addressing equity in climate change adaptation.

ContributorsCheng, Chingwen (Author)
Created2016-06-29
127834-Thumbnail Image.png
Description

Communicating climate risks is crucial when engaging the public to support climate action planning and addressing climate justice. How does evidence-based communication influence local residents’ risk perception and potential behavior change in support of climate planning? Built upon our previous study of Climate Justice maps illustrating high scores of both

Communicating climate risks is crucial when engaging the public to support climate action planning and addressing climate justice. How does evidence-based communication influence local residents’ risk perception and potential behavior change in support of climate planning? Built upon our previous study of Climate Justice maps illustrating high scores of both social and ecological vulnerability in Michigan’s Huron River watershed, USA, a quasi-experiment was conducted to examine the effects of Climate Justice mapping intervention on residents’ perceptions and preparedness for climate change associated hazards in Michigan. Two groups were compared: residents in Climate Justice areas with high social and ecological vulnerability scores in the watershed (n=76) and residents in comparison areas in Michigan (n=69). Measurements for risk perception include perceived exposure, sensitivity, and adaptability to hazards. Results indicate that risk information has a significant effect on perceived sensitivity and level of preparedness for future climate extremes among participants living in Climate Justice areas. Findings highlight the value of integrating scientific risk assessment information in risk communication to align calculated and perceived risks. This study suggests effective risk communication can influence local support of climate action plans and implementation of strategies that address climate justice and achieve social sustainability in local communities.

ContributorsCheng, Chingwen (Author) / Tsai, Jiun-Yi (Author) / Yang, Y. C. Ethan (Author) / Esselman, Rebecca (Author) / Kalcic, Margaret (Author) / Xu, Xin (Author) / Mohai, Paul (Author) / Herberger Institute for Design and the Arts (Contributor)
Created2017-10-12