Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical taste as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.

Music streaming services have affected the music industry from both a financial and legal standpoint. Their current business model affects stakeholders such as artists, users, and investors. These services have been scrutinized recently for their imperfect royalty distribution model. Covid-19 has made these discussions even more relevant as touring income has come to a halt for musicians and the live entertainment industry. <br/>Under the current per-stream model, it is becoming exceedingly hard for artists to make a living off of streams. This forces artists to tour heavily as well as cut corners to create what is essentially “disposable art”. Rapidly releasing multiple projects a year has become the norm for many modern artists. This paper will examine the licensing framework, royalty payout issues, and propose a solution.

Collaborating with others is a crucial part of growing creatively, and gaining perspective. With different artistic mediums like dance, film, music and design, there is a lot artists can learn from one another. Art is also a way to convey important messages that reflect social, political and cultural issues, and artists have become increasingly responsible for presenting these issues in a way that will provoke thought and create change. “Luna” is a series of compositions with a goal of inviting the audience into a different world. The use of sound design and electronic music production paired with piano arrangements creates a vast, sonic landscape, and the titles of each piece are related to space. The live performance of the album also involves dance, which adds another human element to the experience.

I will argue that Fletcher as a queer female musician is less focused on physical beauty, but instead is more focused on inner beauty and the character of women instead. I will begin with defining beauty in its many forms and how this industry and market has grown in recent years through a review of the current literature in the applicable fields of study. The other side of this endeavor will be a review of selected song lyrics and an analysis of how they describe feminine beauty. This will demonstrate that queer women view and describe women differently- and in a more positive and humanizing manner.

This creative project focused on the process of making an album from scratch. From songwriting to recording, this three-year project ended with the release of a ten-song album available on all streaming platforms. The goal of this project was to experience the same general process as professional recording artists and gain a better understanding of the music industry.