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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
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Description
As universities, nonprofits, community foundations, and governmental organizations proliferate the language of leadership development and social transformation, it is with an inadequate understanding of what agency is being provoked. With an emphasis on ‘career-focused’ tools and techniques in community development literature and pedagogy, there is too little understanding of the

As universities, nonprofits, community foundations, and governmental organizations proliferate the language of leadership development and social transformation, it is with an inadequate understanding of what agency is being provoked. With an emphasis on ‘career-focused’ tools and techniques in community development literature and pedagogy, there is too little understanding of the knowledge being drawn upon and created by community workers (CWs). Furthermore, this knowledge is often tacit, bodily, spiritual, and collective, making it even more alien to the empiricism-focused world of social science. Situated meaning-making must be recapitulated in the study of community development in order to better address the complexity and ambiguity of specific practices and the associated construction of identities.

This study suggests an alternative way to understand and analyze community development work. Building on fieldwork in the Kumaoni Himalaya of India, it is argued that community workers make sense of the world in large part through the co-construction of dialectic identity metaphors (DIMs). These DIMs help explain to the workers the way the world works, the way it does not work, and what to do about it. More than formal community development theory, I suggest community workers look to dominant DIMs to structure organizational vision and program creation. Furthermore, ideological fragments within local DIMs contribute to the reproduction of dominant ways of knowing and the creation of best practices. For this reason, in situ examination of DIM creation and maintenance is useful for understanding how and why CWs collectively construct their identities and the co-constitutive work.
ContributorsPeterson, Charles Bjørn (Author) / Knopf, Richard C. (Thesis advisor) / Callahan, Sharon (Committee member) / Buzinde, Christine (Committee member) / Rodriguez, Ariel (Committee member) / Arizona State University (Publisher)
Created2016
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Description
The purpose of this research is to connect community development and local economic development to determine the impacts of the local economy on economic wealth and quality of life. This will be explored through a community development lens examining how the community, and its location and capitals (specifically economic, social

The purpose of this research is to connect community development and local economic development to determine the impacts of the local economy on economic wealth and quality of life. This will be explored through a community development lens examining how the community, and its location and capitals (specifically economic, social and human capitals), impact the dependent capital variables. Laughlin’s (2012) research design of social capital and its impact on economic wealth used United States county samples, which reflect many local economies. This dissertation builds on Laughlin’s model and explores local economies at a Zip Code Tabulation Area (ZCTA) level. It also incorporates elements of Chaskin’s (2001) model, which explores community capacity as social and human capital, Benhabib and Spiegel’s (1994) human capital model, Levine and Renelt’s (1992) economic capital model, Krugman’s location and economic geography (1998), Emory and Flora’s community capital framework (2006), and concepts of quality of life and economic wealth by Schumacher (1964) and Jacobs, (1970). Economic wealth and higher quality of life can represent community development outcomes; there must be a balance within community systems and an exploration of these capitals (Emory and Flora, 2006).

This research expands beyond exploring impacts of social capital on economic wealth to include multiple community capitals. Furthermore, it tests economic measurements and their impact on a local economic level as opposed to a regional/state level, thus providing a deeper understanding of local economies and their impact on communities.

This dissertation provides a new baseline for understanding the relationship between community and economic development, its specific connections and the overall impacts of local economic activity. This will allow a richer exploration into economic activity and perspectives about how economic policy may impact communities. Research and literature has shown the immense advantages of strong local economies in contrast to regional/state economies and globalization; this will provide the necessary research bridge to connect with community development. The outcome of this research explains the impacts of economic, social and human capital on economic wealth and quality, specifically within local economies.
ContributorsTrevan, Eric S (Author) / Phillips, Rhonda (Committee member) / Knopf, Richard (Committee member) / Lacher, Geoff (Committee member) / Buzinde, Christine (Committee member) / Arizona State University (Publisher)
Created2016
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Description
ABSTRACT

The tourism industry continues to mature as many consumers are demanding more responsible and sustainable development. Mindfulness has been studied in tourism as a cognitive trait recognized by actively processing information through an acute sensitivity to an individual's environment and openness to new information. Mindfulness has been shown

ABSTRACT

The tourism industry continues to mature as many consumers are demanding more responsible and sustainable development. Mindfulness has been studied in tourism as a cognitive trait recognized by actively processing information through an acute sensitivity to an individual's environment and openness to new information. Mindfulness has been shown to predict behaviors related to tourism and recreation. The Theory of Planned Behavior (TPB) has been extensively applied to understand human behavior. Despite TPB's extensive history in the social sciences, researchers continue to incorporate new social factors to explain behavior. This study employs an emerging psychological construct, mindfulness, into the TPB model as an enhancement to conceptual and empirical discrepancies.

This study aimed to: (1) understand the presence of mindfulness among those who travel, and (2) test a hypothesized relationship between mindfulness and intent to be sustainable on vacation. The research seeks to answer - does mindfulness add to a traveler's likelihood to behave sustainably in a destination with active sustainable initiatives? The purpose of this study is to showcase emerging consumer traits, like mindfulness, to enhance visitor experiences through sustainability initiatives.

A survey research method was employed to provide a broad, generalizable set of findings from a group of people who were planning a trip and may have visited a specific destination. This study partnered with Sedona Chamber of Commerce and Tourism Bureau to access such a population. The survey was conducted with a self-administered online survey and 550 completed surveys were obtained. Behavior intention to be sustainable, in any visited destination, was regressed twice to address the research question. The first regression included original TPB independent variables (such as attitude, social norms, perceived behavioral control). The second regression added the mindfulness variable. The mindfulness variable was found to be positive and significant in a general context. The model was tested for those who traveled to Sedona and mindfulness and actual behaviors associated with sustainability were strongly related. A traveler's perception of their ability to control behaviors had a significant role when paired with mindfulness. Results suggest the TPB model has availability to incorporate new consumer behavior traits to understand behavior intention.
ContributorsAzzi, Maya Violette (Author) / Vogt, Christine A (Thesis advisor) / Buzinde, Christine (Committee member) / Cloutier, Scott (Committee member) / Arizona State University (Publisher)
Created2017
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Description
This study provides insights into expanding the concepts of community arts in general and more specifically community-based art practices (CAP); highlights the participatory characteristics in the processes of CAP, and seeks to discern the mechanism that contributes to the formation of community collective identity. Revolving around Bhattacharyya’s (1995, 2004) conceptualization

This study provides insights into expanding the concepts of community arts in general and more specifically community-based art practices (CAP); highlights the participatory characteristics in the processes of CAP, and seeks to discern the mechanism that contributes to the formation of community collective identity. Revolving around Bhattacharyya’s (1995, 2004) conceptualization of community development, this study found it essential for exploring the fundamental concept of community in relation to community identity. To examine the concept of community identity, this research anchors the inquiry by studying how community-based art practice contributes to community identification and seeks to discover the connection between identity process and social change. The research also discusses the emergent concepts that serve as influential factors to the formation of community identity and proposes an alternative identification mechanism, ‘jen-tung’ process, which provides a needed new dimension to the existing theories of social identity formation and community efficacy development.
ContributorsHsia, Chiamei (Author) / Knopf, Richard C. (Thesis advisor) / Buzinde, Christine (Committee member) / de la Garza, Sarah Amira (Committee member) / Shockley, Gordon (Committee member) / Arizona State University (Publisher)
Created2020