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- Creators: School of Community Resources and Development
- Creators: School of Accountancy
- Member of: Theses and Dissertations
In today's business environment, customer service is more critical than ever. It is a major factor when consumers decide where to take their business. However, consumer choice is not applicable to all businesses for example, public utilities. Consumers do not have a choice in picking which utility company provides them service; the choice depends upon local jurisdictions and predetermined service territories. This lack of choice creates a "forced relationship" between consumers and public utilities. Because the nature of this relationship can have a negative impact, public utilities need to reevaluate their approach and invest in effective customer service as a valuable tool to achieve their organizational goals. This study investigates the need for public utilities to expand their investment; explores the available avenues to expand their investment; and offers a recommended pathway with the features and interface to expand their investment. Technology is the key in achieving organizational goals as it can reengineer internal and external operations. Self-service technology (SST) along with the features of gamification enable an organization to reengineer both its internal and its external operations. Companies can shift work from employees to customers and develop new mediums for customer service interaction. Overall, three investments are analyzed: traditional call centers, online, and mobile. The analysis focuses on available features and how those features affect the achievement of organizational goals. Two studies comprise interviews with utility representatives and a customer survey completed to reinforce findings. Based on the research, a smartphone application is the best option to enhance customer service while addressing all organizational goals.
These gardens facilitate community development, build social capital, and address food insecurity. Local Phoenix community gardens, Phoenix Renews and The TigerMountain Foundation, are analyzed. The TigerMountain Foundation was able to demonstrate the power of Asset Based Community Development and how community gardens provided a way for people to invest in their community and gain skills. The Phoenix Renews garden showed the importance of selecting the right space for a garden, and the downsides when certain considerations are not made. Conclusively, community garden can be a catalyst for people to transform their communities. This tool kit provides a starting point, with the knowledge and background information, for people to improve their communities through transforming public space using community gardens.