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- Creators: Asner, Greg
- Creators: Bushman, Meredith
- Status: Published
Description
The 2016 election brought a pivotal shift in the external communications of businesses with their consumers. The shift was from the established practice of businesses selectively and voluntarily choosing to comment on social issues, to now businesses’ consumers and employees expecting a comment. While political and social subjects were once considered off-limit conversations, some businesses found themselves in the middle of election rhetoric and taking sides on candidates. As a result of this shift, issues such as abortion, discrimination, gun control, and current political policies, which were once closed-door, private conversations, are now being discussed openly by CEOs. I have gathered research from scholarly outlets, business publications, statements from executives and companies, as well as resulting news coverage and commentary. Throughout this thesis, I will explore how the 2016 election brought about a pivotal change in how and when corporations release statements publicly as a response to current events. To understand this change in corporate communications I will provide the history of how corporate communications were viewed and shared with their consumers since the 1930s, and what it has evolved to today.
ContributorsBushman, Meredith (Author) / Hass, Mark (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Public Affairs (Contributor)
Created2023-12
Description
A novel underwater, open source, and configurable vehicle that mimics and leverages advances in quad-copter controls and dynamics, called the uDrone, was designed, built and tested. This vehicle was developed to aid coral reef researchers in collecting underwater spectroscopic data for the purpose of monitoring coral reef health. It is designed with an on-board integrated sensor system to support both automated navigation in close proximity to reefs and environmental observation. Additionally, the vehicle can serve as a testbed for future research in the realm of programming for autonomous underwater navigation and data collection, given the open-source simulation and software environment in which it was developed. This thesis presents the motivation for and design components of the new vehicle, a model governing vehicle dynamics, and the results of two proof-of-concept simulation for automated control.
ContributorsGoldman, Alex (Author) / Das, Jnaneshwar (Thesis advisor) / Asner, Greg (Committee member) / Marvi, Hamidreza (Committee member) / Arizona State University (Publisher)
Created2020
Description
The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms such as Twitter and Facebook to promote themselves and earn digital audience engagement that will grow the impact and success of their research. This thesis synthesizes research on human communication theories, digital user behavior, and science communication practices in order to create the “Science Communicator’s Guide to Social Media Engagement”. This guide empowers science communicators to utilize social media in a way that can increase their digital audience engagement, expand the reach of their research, and ultimately amplify their professional presence in the scientific community.
ContributorsVandekop, Victoria Margueritte (Author) / Asner, Greg (Thesis director) / Martin, Roberta (Committee member) / Hugh Downs School of Human Communication (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12