Matching Items (17)
Filtering by
- All Subjects: Entrepreneurship
- Creators: Lee, Peggy
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
DescriptionThe following contains the reasons why one would want to start and own their own business, a brief analysis of the author's experience with his own business, and an eight step guide that will lead an individual through the preliminary work that is necessary when starting a small business.
ContributorsGriffen, Jack Henry (Author) / Peck, Sidnee (Thesis director) / Vanasek, James (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
Description
A fun, interactive, and practical motivational speaking package designed to inspire and encourage high school and college students, as well as young adults, to achieve success and discover their leadership potential. Using secrets learned from starting my own business, Board Blazers LED Underglow Skateboard Lighting, and performing as Drum Major of the 400+ member ASU Sun Devil Marching Band, I share tips and tricks that can be applied in everyday life. Topics include surviving in difficult leadership situations unique to young leaders, celebrity confidence secrets, and creating infectious enthusiasm while working on a team.
ContributorsRudolph, Gregory James (Author) / Eaton, John (Thesis director) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
ContributorsHeck, Kyle (Co-author) / Mitchell, Jake (Co-author) / Korczynski, Brian (Co-author) / Peck, Sidnee (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor) / Department of Psychology (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
The purpose of this paper is to explore the question of whether there are objective truths about what is good and bad in a sense that extends beyond merely meeting (or failing to meet) certain pre-determined standards. An answer to this question would provide a basis for answering more specific questions, such as: Are there acts that are universally bad? Are there truths about what kinds of life are the most worth living independent of the aims people choose for themselves? Is it possible for one person to be right in the case of value disagreement in this non-pre-determined sense? If the answer to these questions is Yes, what facts make this true? Lastly, I will reflect on what conclusions this exploration warrants adopting, and their possible implications.
ContributorsMurphy, Henry (Author) / Marneffe, Peter (Thesis director) / Portmore, Douglas (Committee member) / Bednarchik, Lori (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
DescriptionWe founded a small business that sold customizable labels for drink bottles to sell to ASU students and Tempe community members. Our report speaks to the processes and evaluation of our business venture.
ContributorsMcCarthy, Micaela (Author) / Voightmann, Connor (Co-author) / Hufnagel, Parker (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor)
Created2024-05
Description
Make & Save Cups is a business concept designed to provide reusable cups to coffee shop visitors with incentives of inexpensive pricing, customization, and sustainability efforts. In our current market, Starbucks and other beverage retailers offer discounts or rewards on purchases if you use reusable cups. However, the cups sold in these cafes are often overpriced, and the selection of different designs is limited. Through community outreach and user surveys, we were able to find out in greater detail why people have hesitations using reusable cups. Our most significant discovery was that people either don't have enough reusable cups or don't like cleaning their reusable cups because they are hard to clean.
With these problems in mind, Make & Save Cups was developed to provide our customers with cheaper cups that are still of quality so that they can have more than enough reusable cups for whenever they need them. Our cups are easy to clean and dishwasher safe, allowing customers to wash cups in large batches easily. Another aspect of our business model is that Make & Save Cups will enable customers to design their own reusable cups at a significantly more affordable price point. We sold these cups outside our campus near established, busy cafes with a reusable cup incentive. We have a variety of art supplies, including stickers, paint markers, and more, which are completely included in the price of the cup. Make & Save Cups saves students money while saving the planet and gives them a unique and memorable experience that could potentially incentivize more widespread use of reusable cups. This semester, we accomplished our goals set last semester of fully launching our product, conducting more focus groups to gain data and feedback on our product experience, and keeping our focus on increasing the number of people who use reusable cups.
ContributorsHollander, Liam (Author) / Seidenwurm, Owen (Co-author) / Bryne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2024-05
Description
Make & Save Cups is a business concept designed to provide reusable cups to coffee shop visitors with incentives of inexpensive pricing, customization, and sustainability efforts. In our current market, Starbucks and other beverage retailers offer discounts or rewards on purchases if you use reusable cups. However, the cups sold in these cafes are often overpriced, and the selection of different designs is limited. Through community outreach and user surveys, we were able to find out in greater detail why people have hesitations using reusable cups. Our most significant discovery was that people either don't have enough reusable cups or don't like cleaning their reusable cups because they are hard to clean.
With these problems in mind, Make & Save Cups was developed to provide our customers with cheaper cups that are still of quality so that they can have more than enough reusable cups for whenever they need them. Our cups are easy to clean and dishwasher safe, allowing customers to wash cups in large batches easily. Another aspect of our business model is that Make & Save Cups will enable customers to design their own reusable cups at a significantly more affordable price point. We sold these cups outside our campus near established, busy cafes with a reusable cup incentive. We have a variety of art supplies, including stickers, paint markers, and more, which are completely included in the price of the cup. Make & Save Cups saves students money while saving the planet and gives them a unique and memorable experience that could potentially incentivize more widespread use of reusable cups. This semester, we accomplished our goals set last semester of fully launching our product, conducting more focus groups to gain data and feedback on our product experience, and keeping our focus on increasing the number of people who use reusable cups.
ContributorsSeidenwurm, Owen (Author) / Hollander, Liam (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2024-05
DescriptionWe founded a small business that sold customizable labels for drink bottles to sell to ASU students and Tempe community members. Our report speaks to the precesses and evaluation of our business venture.
ContributorsHufnagel, Parker (Author) / Voightmann, Connor (Co-author) / McCarthy, Micaela (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2024-05
DescriptionWe founded a small business that sold customizable labels for drink bottles to sell to ASU students and Tempe community members. Our report speaks to the processes and evaluation of our business venture.
ContributorsVoightmann, Connor (Author) / McCarthy, Micaela (Co-author) / Hufnagel, Parker (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2024-05