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For our Barrett Honors thesis, our team decided to complete the Founders Lab thesis pathway. Founders Lab offers Barrett students the opportunity to spend their year working on developing entrepreneurial ideas into innovative new businesses by designing not only a business model, but the marketing, sales, and financial models of

For our Barrett Honors thesis, our team decided to complete the Founders Lab thesis pathway. Founders Lab offers Barrett students the opportunity to spend their year working on developing entrepreneurial ideas into innovative new businesses by designing not only a business model, but the marketing, sales, and financial models of it as well. This team-based thesis/creative project empowers Barrett students to find solutions to a challenge and gain valuable experience launching a new business of their own.
ContributorsSchaefer, Abigail (Author) / Wiseman, Kristen (Co-author) / Schneider, Benjamin (Co-author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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A significant sub-market within student affairs has been long ignored and broken: Student housing success. Research shows that strong relationships between students that live together are crucial to the well-being and academic success of that student. The problem is that universities have not figured out a standard way to grou

A significant sub-market within student affairs has been long ignored and broken: Student housing success. Research shows that strong relationships between students that live together are crucial to the well-being and academic success of that student. The problem is that universities have not figured out a standard way to group students effectively with some universities opting to market this inefficiency as a normal part of the college experience. For our thesis as a part of Founders Lab, we created our company, RiZing, to tackle this inefficiency. RiZing addresses the student-housing gap and proves that the lack of effective matching can be solved with the right people and of course, video games. Both students and higher education institutions are desperately trying to solve this problem. General event service vendors are racing just as quickly to serve this collegiate market and are extremely motivated to work with anyone who does. As the world today is becoming increasingly digitized, the founders of RiZing believe that the solution to building and maintaining strong connections with peers is possible through leveraging technology such as video games to create strong personal bonds.

ContributorsTopasna, Eric (Author) / Menna, Grace (Co-author) / Schmidt, Alexius (Co-author) / Williams, Jordan (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara

This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development. Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!
ContributorsKahn, Sara (Author) / Sebold, Brent (Thesis director) / Mesquita, Luiz (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description

“The Power of Family in Entrepreneurship: The Story of Avanti Ristorante” is a thesis project with a dual purpose: to preserve family history, and to explore and learn from the entrepreneurial journey of the DiMarzio and Mancini families. After emigrating from Italy to the United States, these two families opened

“The Power of Family in Entrepreneurship: The Story of Avanti Ristorante” is a thesis project with a dual purpose: to preserve family history, and to explore and learn from the entrepreneurial journey of the DiMarzio and Mancini families. After emigrating from Italy to the United States, these two families opened Avanti, and Italian restaurant in Cheyenne, WY. Through decades of hard work, they made immeasurable impact on their community. Their story told through the medium of an 18-minute documentary film. The film features in-depth interviews with Marisa DiMarzio, Gino DiMarzio, Roberto Mancini, and Lucia Manici, supported by photos and artifacts from their thirty year tenure as restaurateurs. Viewers of the film will glean valuable lessons about the importance of a dedication to service as the driving force behind successful entrepreneurship. The documentary can be viewed via the link in the PDF, or on the Center for Entrepreneurship YouTube channel: https://www.youtube.com/channel/UCfQhW4j8hReH6Lgeuy5hmdQ

ContributorsShappell, Alexandre (Author) / Byrne, Jared (Thesis director) / Gallagher, Brendan (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description

This creative project explores the variety of necessary tasks that one must undergo in order to start a clothing brand. As part this project, the athleisure, unisex clothing brand de Roos was created, which explores what it means to leave a legacy as the last descendant of the de Roos

This creative project explores the variety of necessary tasks that one must undergo in order to start a clothing brand. As part this project, the athleisure, unisex clothing brand de Roos was created, which explores what it means to leave a legacy as the last descendant of the de Roos family. Through a rollercoaster of trials and tribulations, these final reflection videos explore what it has taken to bring this venture to life in an ever-competitive fashion industry.

Contributorsde Roos, Bella (Author) / Trujillo, Rhett (Thesis director) / Whitman, Lynn (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Art (Contributor)
Created2023-05