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Description
The goal of this project is to gain market research insight into the handcrafted goods industry and apply this knowledge towards a business plan for a small crafts business: Creations by Songbird. We accomplish this goal by conducting primary and secondary research on the crafts selling industry to see who the target customer is and what their habits are. First, we conduct a literature review looking into the background of some known crafts sales platforms. We discover several consistent trends in product differentiation, retail price calculation, and search engine optimization that we will apply to our business plan. Next, we conduct primary market research in the form of observations, customer and business owner interviews, and surveys. We learn that Instagram is a widely used marketing tool and that Etsy and crafts shows are popular sales channels. Using the results of our research we conclude that the our target customers are women ages 18-24 and 50-59 who attend crafts shows several times per year and occasionally browse Etsy. Many of these women enjoy objects that are vintage style and on average they spend less than $50 per item. Applying the industry and market knowledge gleaned from our research we create a business plan that outlines a price/cost breakdown, marketing plan, and sales plan for Creations by Songbird. We plan to utilize Instagram as our main marketing tool and will sell records via crafts shows and Etsy. Based on our estimates, we conclude that Creations by Songbird will be a profitable business.
ContributorsWood, Sara (Co-author) / Ehmann, Victoria (Co-author) / Gray, Nancy (Thesis director) / Trujillo, Rhett (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The end of the Cold War brought global norms of democracy and a renewed notion of national self-determination. This paper seeks to understand the political and economic influence of the international community in the definition of national identity in the former Yugoslavia and in Chile at the end of the 1980s. This paper begins with a history of Bosnia-Herzegovina to provide context for the power shifts that occurred during the twentieth century. In this section I address the popular misconception of the root of the violence in the 1990s as due to “ancient hatreds” and offer several examples of primarily political and economic—not ethnic—differences. The next section further disproves this theory with a study of the fluctuating nature of identity. Existing on multiple planes and very much subject to social environment, this section explores the possibility and strategic appeal of identity manipulation to achieve political and economic expansionism. In an era marked by legitimacy earned through democratic support, political leaders used the media to manipulate popular conceptions of identity to promote cohesion through fear and pride. These themes are addressed in the section on the history of Chile, where national identity was formed to legitimize independence from Spain. As global economic markets grew more interdependent, people became unhappy with vulnerability to international shifts and demanded individual protections. Finally, the conclusion provides a brief analysis of the role of the media in reforming economic interests as identity politics. The susceptibility of identity to manipulation in the media, by both internal and external actors, sheds light on the potential fallibility of democracy as a liberal institution.
ContributorsSpencer, Hannah Elizabeth (Author) / Niebuhr, Robert (Thesis director) / Ripley, Charles (Committee member) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
After having worked in the legal field for two years, I began to notice a pattern with clients. Several clients had an unrealistic view of the court system regarding trial proceedings. Oftentimes, I would come across clients that were perplexed by the idea of disclosing witnesses and exhibits to the opposing party before trial. They seemed to believe that evidence was only meant to be disclosed at the time of trial, so as to surprise the opposing side. This is just one of the many distorted ideas that several people have come to me with. I can see that clients feel upset and overwhelmed by how the reality of court differs from the court that they had been imagining. These patterns in client questions and realizations began my thinking of how to better raise awareness to Americans regarding realistic dealings in the courtroom. My desire to find a means to help people unfamiliar with the legal system better understand the rules of the court, paired with my love for card games, led me to create Judge and Jury, a card game about the legal system. Judge and Jury is a game that is meant to simplify concepts of the legal system through playing cards. Each rule in the game corresponds with real-life court rules and is meant to allow people to play out "court trials' through each round of the game. The correlations between the game rules and real-life court rules are subtle to keep players engaged and entertained. The subtleness allows players to grasp legal concepts without feeling overwhelmed. Game Website: https://judgeandjurygame.weebly.com/
ContributorsHomewood, Alexa (Author) / Eaton, John (Thesis director) / Wood, Robert (Committee member) / Department of Management and Entrepreneurship (Contributor) / W.P. Carey School of Business (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05