Filtering by
- All Subjects: Entrepreneurship
- All Subjects: Procurement
- Creators: Department of Supply Chain Management
- Status: Published
The market for searching for food online is exploding. According to one expert at Google, “there are over 1 billion restaurant searches on Google every month” (Kelso, 2020). To capture this market and ride the general digital trend of internet personalization (as evidenced by Google search results, ads, YouTube and social media algorithms, etc), we created Munch to be an algorithm meant to help people find food they’ll love. <br/>Munch offers the ability to search for food by restaurant or even as specific as a menu item (ex: search for the best Pad Thai). The best part? It is customized to your preferences based on a quiz you take when you open the app and from that point continuously learns from your behavior.<br/>This thesis documents the journey of the team who founded Munch, what progress we made and the reasoning behind our decisions, where this idea fits in a competitive marketplace, how much it could be worth, branding, and our recommendations for a successful app in the future.
The market for searching for food online is exploding. According to one expert at Google, “there are over 1 billion restaurant searches on Google every month” (Kelso, 2020). To capture this market and ride the general digital trend of internet personalization (as evidenced by Google search results, ads, YouTube and social media algorithms, etc), we created Munch to be an algorithm meant to help people find food they’ll love. <br/>Munch offers the ability to search for food by the restaurant or even as specific as a menu item (ex: search for the best Pad Thai). The best part? It is customized to your preferences based on a quiz you take when you open the app and from that point continuously learns from your behavior. This thesis documents the journey of the team who founded Munch, what progress we made and the reasoning behind our decisions, where this idea fits in a competitive marketplace, how much it could be worth, branding, and our recommendations for a successful app in the future.
like an impossible project for me to manage just one year ago. Having just learned
about procurement a semester ago, and having little experience in the corporate world, I
set out as an intern at a company I will refer to as Company A, to undertake this project
with much to learn. I soon learned that replacing printers was not so simple, having to
first complete a contract that been worked on for almost two years. Following that, I had
to build relationships both internally and externally, establishing myself as the project
manager with both the vendor and Company A’s internal team. I sought to achieve
accuracy and efficiency, frequently communicating and verifying inventory before finally
beginning to replace printers across North America. After 7 months of hard-work,
collaboration, and communication, Company A was able to successfully receive all their
new print devices.
Along the way, I learned several lessons regarding goal setting, bottlenecks, and
communication. As the project kept receiving continual delays, I realized the
nonobtainable timeline and goals that were established. I also soon found bottlenecks
were constantly being avoided and pushed into the background, before growing into
large issues as the project progressed. One of the largest bottlenecks being an internal
disagreement on the secure print feature of the print devices. Finally, I found
communication between internal teams was not enough in reducing conflict and
increasing efficiency. From my experience with this project and as an intern, I have
learned many lessons that I will utilize in my professional career in the supply chain
field.
Health and wellness can be found all throughout the market nowadays. Whether it be from the food people eat or the money people spend on self-care, this trend has created a significant niche in today’s market. Create Cycle is the next big player to be stepping into the mayhem that is the health and wellness industry. Create Cycle is a new indoor cycling experience located in Scottsdale, Arizona. Its mission: to provide people with an unforgettably positive fitness experience where each and every person feels empowered to create love for themselves through state-of-the-art technology. With the fitness industry is quickly growing, and it is imperative for Create Cycle to differentiate itself within the Scottsdale market. Create Cycle will be, in theory, based around an entire experience. The classes will consist of some of the best talent and training one can find in the valley. This will be done through a specific hiring process and strategic organizational structure. The goal is to let experiences in class lead to a strong community following, where Create Cycle becomes the place to be. Its vision: to one day break down the notions of exercising solely for physical appearance but rather for one’s own happiness and for those around them in a larger frame of mind.