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When examining the average college campus, it becomes obvious that students feel rushed from one place to another as they try to participate in class, clubs, and extracurricular activities. One way that students can feel more comfortable and relaxed around campus is to introduce the aspect of gaming. Studies show

When examining the average college campus, it becomes obvious that students feel rushed from one place to another as they try to participate in class, clubs, and extracurricular activities. One way that students can feel more comfortable and relaxed around campus is to introduce the aspect of gaming. Studies show that “Moderate videogame play has been found to contribute to emotional stability” (Jones, 2014). This demonstrates that the stress of college can be mitigated by introducing the ability to interact with video games. This same concept has been applied in the workplace, where studies have shown that “Gaming principles such as challenges, competition, rewards and personalization keep employees engaged and learning” (Clark, 2020). This means that if we manage to gamify the college experience, students will be more engaged which will increase and stabilize the retention rate of colleges which utilize this type of experience. Gaming allows students to connect with their peers in a casual environment while also allowing them to find resources around campus and find new places to eat and relax. We plan to gamify the college experience by introducing augmented reality in the form of an app. Augmented reality is “. . . a technology that combines virtual information with the real world” (Chen, 2019). College students will be able to utilize the resources and amenities available to them on campus while completing quests that help them within the application. This demonstrates the ability for video games to engage students using artificial tasks but real actions and experiences which help them feel more connected to campus. Our Founders Lab team has developed and tested an AR application that can be used to connect students with their campus and the resources available to them.

ContributorsKlein, Jonathan (Co-author) / Rangarajan, Padmapriya (Co-author) / Li, Shimei (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / School of International Letters and Cultures (Contributor) / Department of Management and Entrepreneurship (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Battered is a socially responsible bakery focused on providing prevention awareness, education, and donations to sexual violence awareness and aid. The bakery model will provide education resources within each order on the problem and current availability of aid and donations for local and national charities that assist in sexual violence

Battered is a socially responsible bakery focused on providing prevention awareness, education, and donations to sexual violence awareness and aid. The bakery model will provide education resources within each order on the problem and current availability of aid and donations for local and national charities that assist in sexual violence aid and awareness. In order to assist in prevention and aid, Battered will create a safe environment and non-confrontational outlet for a taboo conversation; offering sweet treats in conjunction with aid and education of sexual violence awareness. Additionally, the company will donate 10% of all profits to local and national organizations that help victims of sexual violence.

ContributorsBitzan, Marie Catherine (Author) / Byrne, Jared (Thesis director) / Livengood, Scott (Committee member) / School of Art (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Whispers from Above is a creative project that aims to normalize the conversation and validate the emotional experience of grief, through the use of art therapies. Art therapy can be expressive in which someone creates their own work, such as visual art, poetry, performance, music, movement, etc. Art therapy can

Whispers from Above is a creative project that aims to normalize the conversation and validate the emotional experience of grief, through the use of art therapies. Art therapy can be expressive in which someone creates their own work, such as visual art, poetry, performance, music, movement, etc. Art therapy can also be receptive in which someone analyzes and understands someone else's artwork. This project was released on SoundCloud in order to make grief resources more accessible to all and to build an online community.<br/><br/>Whispers from Above worked with twelve poets, fifteen artists, six different interviewees, and multiple musicians to create a month of grief support. The finale piece of Whispers from Above was devised from the twenty-nine poems used within this month-long healing journey. All the individual poems were woven into a single devised poem to be presented as the final piece symbolizing that no one is alone in grief.<br/><br/>Whispers from Above is creative community exploration of grief, loss, and death in which we hope contributors, and listeners find solace and support. This series will exist on SoundCloud after March 27th, 2021 with a monthly release of a poem or interview accompanied by art, and music.

ContributorsWendlandt, Morgan Marie (Author) / Bowditch, Rachel (Thesis director) / Lynch, John M. (Committee member) / Sandoval, Mathew (Committee member) / School of Art (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Music, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Cohab is an online platform (App, social media, and website) with a mission to make the search for student housing simple and convenient by using predictive analytics on a client-feedback database to match students to off-campus housing options that fit their wants and needs. Cohab seeks to launch by testing

Cohab is an online platform (App, social media, and website) with a mission to make the search for student housing simple and convenient by using predictive analytics on a client-feedback database to match students to off-campus housing options that fit their wants and needs. Cohab seeks to launch by testing the market of how ASU students looking for off-campus housing would enjoy a speed-matching service to ease them through the housing and housemate search process.
ContributorsSo, Chun Wai Stephen (Author) / Koretz, Lora (Thesis director) / Tracy, Lea (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
According to the 2010 census, 40 million people living in the United States were foreign-born, meaning they were not U.S. citizens at birth (2). The Harvard Business Review also said that "In 2017, strong growth across most of the world propelled the DHL Global Connectedness Index to a record high.

According to the 2010 census, 40 million people living in the United States were foreign-born, meaning they were not U.S. citizens at birth (2). The Harvard Business Review also said that "In 2017, strong growth across most of the world propelled the DHL Global Connectedness Index to a record high. The proportions of trade, capital, information, and people flow crossing national borders all increased significantly" (7). With the U.S. being a cultural "mixing pot" and the world being more globalized than ever before, we must incorporate global citizenship education in our school systems. Growing Global is a creative project thesis that explores the idea of a global citizenship after-school program for youth in the Tempe Public School District. The outcomes of this project will be a proposal for the program, a curriculum outline including three examples of lesson plans [see Exhibit 1], student surveys for measuring curriculum effectiveness [see Exhibit 3], and an educator training guide and preparedness assessment [see Exhibits 2 and 4]. The Growing Global project proposal will cover the need for the program, a program timeline and explanation, the impact it will hold and how to measure it, potential barriers, the capacity of the team and its resources, and the budget for piloting the program.
ContributorsCompton, Karrissa (Author) / Burns, Kevin (Thesis director) / Larson, Elizabeth (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
After traveling to both Germany and Austria and attending traditional festivals such as Oktoberfest in Munich and the famous Christkindl Markets in Salzburg and Innsbruck, we were both inspired by our cultural and culinary experience. This also fostered confusion as to why German and Bavarian cuisine was an underrepresented food

After traveling to both Germany and Austria and attending traditional festivals such as Oktoberfest in Munich and the famous Christkindl Markets in Salzburg and Innsbruck, we were both inspired by our cultural and culinary experience. This also fostered confusion as to why German and Bavarian cuisine was an underrepresented food category in the U.S.

We completed in depth secondary research, focusing on environmental trends (social, economic, technological, political/legal, and natural) that affect the business environment in America, as well as produced a current market analysis of the American restaurant industry. This market analysis includes the discovery and evaluation of the history of the American restaurant industry, its evolution, its forecasted trends, and more specifically, taking a closer look at the nearly visible presence German cuisine establishments currently represent in America’s marketplace. By uncovering forecasted trends and determining the important presence the restaurant industry holds in America’s economy, we confirmed that designing and opening a German inspired restaurant is a great investment in an industry that continues to grow and prosper.

Before settling on a concept, we tested three unique German inspired models. Option 1, Prost, uniquely resembles a bar. Prost is described as a very casual and spacious beer garden placing an emphasis on quality German beer and small shared plates or appetizers. In contrast, option 2, Geister Haus is described as an upscale sit down restaurant that not only provides a wide selection of beer, wine, and spirits, but also an extensive menu with traditional German plates. Geister Haus is meant to provide its consumers with the authentic German experience. Lastly, option 3, Das Good is a modern concept that creates a fusion of German and American culture by providing traditional German specialties with a twist.

After conducting a survey testing all three concepts, the feedback we received from our test subjects (41 individuals representing diverse demographics) confirmed that Das Good was the most interesting German inspired concept that they would most likely visit. However, Prost was a close second, and many respondents suggested a combination of the two concepts; that is how the finalized Das Good restaurant was formed. Das Good’s business plan includes:
Company mission and values centered around diversity, community, and celebration
Target consumer profile otherwise known as Jackson Nelson that represents the specific demographic and psychographic qualities of a potential consumer we intend to attract
Competitive analysis of three carefully selected primary competitors (The Yard at Culinary Dropout, Brat Haus, and Pedal Haus Brewery) located within the Valley
Beyond the details of our business plan, we placed an emphasis on the marketing campaigns and design aspects of Das Good. For example, we researched three specific locations in which we will consider to invest, and developed a full menu including item descriptions and prices. We focused on physical evidence of store blueprints including indoor seating and outdoor patio layout and explained the value of our community centered open floor plan. Finally, we crafted a two-fold marketing plan that integrates digital exposure via local influencers and customer engagement via prize-worthy games featured at music, arts, and food festivals.
ContributorsWillett, Sydney (Co-author) / Doloresco, Sophia (Co-author) / Trujillo, Rhett (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This project was performed to uncover new trends and insights in the fields of entrepreneurship and emerging technology for 2019 and then compare these trends to the landscape at Arizona State University. The 2019 South by Southwest Interactive Conference and Trade Shows were attended by the researchers and the experience

This project was performed to uncover new trends and insights in the fields of entrepreneurship and emerging technology for 2019 and then compare these trends to the landscape at Arizona State University. The 2019 South by Southwest Interactive Conference and Trade Shows were attended by the researchers and the experience was captured on video. In addition, the information and trends uncovered at this conference were used to direct secondary research that ultimately culminated into a final presentation that highlights new and positive courses of action for Arizona State’s entrepreneurship and innovation programs that will continue their growth on a national and international basis. This paper serves as scholarly support and evidence of the researcher’s suggestions in the final presentation.
ContributorsSwiszowski, Cole (Co-author) / Rost, Tanner (Co-author) / Trujillo, Rhett (Thesis director) / Sebold, Brent (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Our world is ever-changing, and thus, design changes with it. Technology reigns supreme in our society, and as both evolve, our world is transforming to become temporary, especially in terms of the built environment. The coalescing of built space and technology are spilling over into various cultural outlets to create

Our world is ever-changing, and thus, design changes with it. Technology reigns supreme in our society, and as both evolve, our world is transforming to become temporary, especially in terms of the built environment. The coalescing of built space and technology are spilling over into various cultural outlets to create interactive environments in places such as museums, festivals, events, and even retail shopping. As technology continues to evolve, its influence on interior design continues to grow and morph from place to experience. More specifically, creating experience through non-permanent built spaces is especially interesting because it shows the power of design through the impression it leaves; spaces are able to affect viewers in mere seconds. This study will explore the development of experience through the intersection of technology, temporary installations, and interiority.
Through the research of the temporary built environment, technology and experience, in addition to the relationship between the three, a better understanding of how the interior design can shift to accommodate our changing society and desire for ephemeral experiences were developed. Pop up installations and events were studied to understand not only how they are designed and built within existing environments, but also to learn about the impressions they leave on viewers. Furthermore, social media trends in relation to the temporary environments have been observed to understand their influence on design. This means of communication has added a layer of complexity to these experiences and how they are now inherently connected to cater to the desires of Millenials and Centennials. Technology-based research will be necessary to then explore in a creative project how both interiority and technology relate to create experiences.

Ultimately, two creative projects were developed, which demonstrate the relationship of technology and interiority in the creation of experiential environments, by constructing two interactive design-build pieces. This was done through the combination of theory and creative project, or praxis, which highlighted existing research and explored new applications for use in the world of interior design.

The research in this thesis has two main components: the study of interior environments, especially those created as pop-ups, and also the study of technology along with its relationship to the built environment and human interaction. For the technology component, different interactive technologies have been explored by learning how to write code in order to use an Arduino system and python language to manipulate light, sound, and projection. As a result, two interactive light pieces were created which harnessed the power of technology to transform the built environment into a memorable experience.
ContributorsChavez, Daniela Cristina (Author) / Zingoni, Milagros (Thesis director) / Ayers, Benjamin (Committee member) / Santiago, Karin (Committee member) / Department of Management and Entrepreneurship (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Empathy Link is a creative project that looks at the universal problems that many college students experience. The show is an interview style podcast, in which the students come on and talk about their life experiences, specifically the dilemmas and emotional challenges they face. Furthermore, Empathy Link delves into student’s

Empathy Link is a creative project that looks at the universal problems that many college students experience. The show is an interview style podcast, in which the students come on and talk about their life experiences, specifically the dilemmas and emotional challenges they face. Furthermore, Empathy Link delves into student’s identities, and how many of the more “universal problems” that the students face, are also affected by the identity and background, such as ethnicity, gender, immigration status, class, etc. By analyzing the cross-section between the more relatable problems that almost every student experiences and the more unique identity problems, listeners are able to find common ground with students from different backgrounds from them as well as begin to understand struggles that they may not or will never experience. Empathy Link consists of a six-episode first season. Each episode is somewhere between 20 – 30 minutes long. The topics discussed in episodes were wide-ranging: disagreeing with the worldviews of one’s parents, wanting to pursue a passion but scared because of financial instability, the anxiety of over-working, the feeling of listlessness post-college life, and the passing of a loved one. Before each episode, I would perform a pre-interview for each guest to ensure they would be a good fit for the show, write questions for that guest, and schedule a time and place to record. Afterwards, I would edit each episode for clarity, sound quality, and flow to ensure the content was up to par. Empathy Link is a podcast dedicated to bridging the gap between the perceptions of college students, specifically those from marginalized groups, and the actual experiences and struggles that they face.
ContributorsMarsh, Zackiel S (Author) / Scott, Jason (Thesis director) / Sopha, Matthew (Committee member) / Department of Information Systems (Contributor) / School of Film, Dance and Theatre (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This paper will analyze the growth of a student-founded business as a result of ASU entrepreneurship resources and in-depth market analysis. Promotional merchandise is any product branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. The market size

This paper will analyze the growth of a student-founded business as a result of ASU entrepreneurship resources and in-depth market analysis. Promotional merchandise is any product branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. The market size is $24.7 billion with temporary tattoos accounting for $716.3 million of this market. The typical promotional product supplier does not specialize solely in one product and often has minimum orders of 500 tattoos or greater. The format to purchase has a single logo submission forum and no option to customize the design further.
Millennials" aged 18-36 make up the largest consumer group in history. Traditional promotional products offered by businesses are not resonating with young adults who are driven by engaging experiences. Festival Ink provides a “promotion that sticks”, selling temporary tattoos specifically designed with millennials in mind. Temporary tattoos are a wearable promotional product that are cost-effective, eco-friendly, and interact with a customer for up to three days. The arrangement of this thesis is as follows: The arrangement of this thesis is as follows: Chapter 1 will take a look at the history of temporary tattoos as well as provide background information on Festival Ink. Chapter 2 explores market research and validation including target market and competitive analysis. Chapter 3 follows the seed funding process and pitch materials featured in Venture Devils pitch playoffs and demo day as well as founder feedback. Chapter 4 will address web development and practical marketing techniques. Finally, Chapter 5 will conclude with the future of the business and practical lessons from ASU classes and resources.
ContributorsLevine, Sera Anne Y (Author) / Trujillo, Rhett (Thesis director) / Schoonover, Breanna (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05