Though about 75 percent of American waste is recyclable, only 30 percent of it is actually recycled and less than ten percent of plastics disposed of in the United States in 2015 were recycled. A statistic like this demonstrates the immense need to increase recycling rates in order to move towards cultivating a circular economy and benefiting the environment. With Arizona State University’s (ASU) extensive population of on-campus students and faculty, our team was determined to create a solution that would increase recycling rates. After conducting initial market research, our team incentives or education. We conducted market research through student surveys to determine the level of knowledge of our target audience and barriers to entry for local recycling and composting resources. Further, we gained insight into the medium of recycling and sustainability programs they would be interested in participating in. Overall, the results of our surveys demonstrated that a majority of students were interested in participating in these programs, if they were not already involved, and most students on-campus already had access to these resources. Despite having access to these sustainable practices, we identified a knowledge gap between students and their information on how to properly execute sustainable practices such as composting and recycling. In order to address this audience, our team created Circulearning, an educational program that aims to bridge the gap of knowledge and address immediate concerns regarding circular economy topics. By engaging audiences through our quick, accessible educational modules and teaching them about circular practices, we aim to inspire everyone to implement these practices into their own lives. Though our team began the initiative with a focus on implementing these practices solely to ASU campus, we decided to expand our target audience to implement educational programs at all levels after discovering the interest and need for this resource in our community. Our team is extremely excited that our Circulearning educational modules have been shared with a broad audience including students at Mesa Skyline High School, ASU students, and additional connections outside of ASU. With Circulearning, we will educate and inspire people of all ages to live more sustainably and better the environment in which we live.

The market for searching for food online is exploding. According to one expert at Google, “there are over 1 billion restaurant searches on Google every month” (Kelso, 2020). To capture this market and ride the general digital trend of internet personalization (as evidenced by Google search results, ads, YouTube and social media algorithms, etc), we created Munch to be an algorithm meant to help people find food they’ll love. <br/>Munch offers the ability to search for food by the restaurant or even as specific as a menu item (ex: search for the best Pad Thai). The best part? It is customized to your preferences based on a quiz you take when you open the app and from that point continuously learns from your behavior. This thesis documents the journey of the team who founded Munch, what progress we made and the reasoning behind our decisions, where this idea fits in a competitive marketplace, how much it could be worth, branding, and our recommendations for a successful app in the future.

Battered is a socially responsible bakery focused on providing prevention awareness, education, and donations to sexual violence awareness and aid. The bakery model will provide education resources within each order on the problem and current availability of aid and donations for local and national charities that assist in sexual violence aid and awareness. In order to assist in prevention and aid, Battered will create a safe environment and non-confrontational outlet for a taboo conversation; offering sweet treats in conjunction with aid and education of sexual violence awareness. Additionally, the company will donate 10% of all profits to local and national organizations that help victims of sexual violence.

This thesis will bring together students to engage in entrepreneurship by finding, measuring and sharing strategic market opportunities. From a student’s perspective, it will take a deep dive into the world of startup ecosystems, markets and trends utilizing both qualitative and quantitative market research techniques. The information gathered has been curated into a productive, meaningful manner, through a report titled “The State of Startups: A Student Perspective.” <br/> The first key theme of this thesis is that market intelligence can be a powerful tool. The second key theme is the power of knowledge implementation towards competitive strategies. The first section of the thesis will focus on identifying and understanding the current “startup” landscape as a basis on which to build strategic and impactful business decisions. This will be accomplished as the team conducts a landscape analysis focused on the student perspective of the student-based North American “entrepreneurial” ecosystem. The second section of the thesis will focus specifically on the personal experiences of student startup founders. This will be accomplished through the analysis of interviews with founders of the startups researched from the first section of the thesis. This will provide us with a direct insight into the student perspective of the student-based North American “entrepreneurial” ecosystem.

This creative project explores the variety of necessary tasks that one must undergo in order to start a clothing brand. As part this project, the athleisure, unisex clothing brand de Roos was created, which explores what it means to leave a legacy as the last descendant of the de Roos family. Through a rollercoaster of trials and tribulations, these final reflection videos explore what it has taken to bring this venture to life in an ever-competitive fashion industry.

The Garden is a series of seven looks which represent specific flowers. These representations are seen not only in their color ways, but also in their use of textured fabrics, bold silhouettes, and detailed embellishment techniques such as beading and covered buttons. My goal was to embody flowers, not to simply create garments with flowers on them. Instead, these garments ARE flowers. These forms are meant to call back to classic feminine shapes while giving them a modern twist in their asymmetry, fearless lines, and suggestiveness. They are a celebration of women and their connection with the delicate and powerful aspects of nature and their interactions with the human form.

Braille Retail is a student-led effort to promote awareness and inclusivity for visually impaired and blind individuals through legible braille designs on fabric. Our mission is to bring awareness to the visually impaired and blind community and increase braille literacy. We plan to reach our mission by placing legible braille and its translation on our sweatshirts. Furthermore, we want to support the visually impaired and blind community by donating 5% of our profits to local blind charities.

This creative project examines identity, autonomy, and social hierarchy by manipulating the traditions and iconography of female figural painting. Female identity and autonomy is often marked by a tense relationship between the self and the body. Socially acceptable self-expression of one's behavior, body, and desires is strictly regulated within a set of often paradoxical parameters that repress abject, 'animal' behaviors. This series of three paintings reacts to this culture of restraint and repression by exposing the body to nature once more, finding catharsis in annihilation and the destruction of boundaries between the Self and the Other. The human body is depicted as a host for animal life cycles, exploring the duality of creating and supporting life while simultaneously being destroyed. Animals that embody socially unacceptable behaviors are brought crashing back into the human form, reuniting the idealized, contrived female figure with an expressive, imperfect nature and sense of self. Hybridized animal-human relationships in the paintings break down the falsely hierarchical distinction between 'humans' and 'animals' that distances and privileges humanity from that which is considered primitive. By releasing the human body to the uncomplicated consumptive and reproductive forces of ‘trash’ animals in these paintings, the work challenges how the worth of existence is socially defined, instead affirming that all life has some inherent value distinct from its transactional worth to society at large. This celebration of the grotesque shakes off repressive social constructs, offering a unique form of catharsis and agency.