I will argue that Fletcher as a queer female musician is less focused on physical beauty, but instead is more focused on inner beauty and the character of women instead. I will begin with defining beauty in its many forms and how this industry and market has grown in recent years through a review of the current literature in the applicable fields of study. The other side of this endeavor will be a review of selected song lyrics and an analysis of how they describe feminine beauty. This will demonstrate that queer women view and describe women differently- and in a more positive and humanizing manner.

Influencer culture has, within the last few decades, evolved into a distinguishable subset of social media, as well as the entertainment and business worlds. This project seeks to highlight core aspects of what makes an influencer and what distinguishes the role from traditional celebrities through the experience and thoughts of Hannah Palmer, an influencer most popular on Instagram in the fashion and lifestyle market. Using her as a case study, this project seeks to analyze how Hannah exists in the culture and the unique approach to the culture that she takes. The core concepts Hannah interacts with, as most influencers do, include self-branding, parasocial relationships and communication, the concept of authenticity, the role of labor (both aspirational and invisible), and gender dynamics of the entertainment industry.