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- All Subjects: Culture
- Creators: Department of Psychology
- Creators: Department of Information Systems
- Resource Type: Text
- Status: Published
Corporate buzzword terms like “big data” and “data analytics” are vague in meaning, and are thrown around by media sources often enough to obfuscate their actual meanings. These concepts are then associated with company-wide initiatives beyond the reach of the individual, in a nebulous world where people know that analytics happens, but don’t understand what it is.
The power of data analytics is not reserved for company-wide initiatives, or only employed by Silicon Valley tech start-ups. Its impacts are visible down at the team or department level, and can be conducted by the individual employees. The field of data analytics is evolving, and within it exists a rapid transition in which the individual employee is becoming a source for insight and value creation through the adoption of analytics based approaches.
The purpose of this thesis is to showcase an example of this claim, and demonstrate how an analytics based approach was applied to an existing accounting process to create new insights and information. To do this, I will discuss my development of an Excel based Dashboard Analytics tool, which I completed during my internship with Bechtel Corporation throughout the summer of 2018, and I will use this analytics tool to demonstrate the improvements that small-scale analytics had on a pre-existing process. During this discussion, I will address conceptual aspects of database design that related to my project, and will show how I applied this classroom learning to a working environment. The paper will begin with an overview of the desired goals of the group in which I was based, and will then analyze how the needs of the group led to the creation and implementation of this new analytics-based reporting tool. I will conclude with a discussion of the potential future use of this tool, and how the inclusion of these analytical approaches will continue to shape the working environment.
Participants were 475 twins and their primary caregivers (mean age=8.48; Primary caregivers: 64% White, 36% Hispanic; 53.8% middle class or above). I found no main effects between parental cultural values and child cortisol outcomes and no main effects between parenting behaviors and child cortisol outcomes. However, when exploring the moderating role of race/ethnicity, it was found that, as compared to children of White primary caregivers, children of Hispanic primary caregivers who had higher levels of parental authoritarianism had steeper PM slopes, indicating more adaptive cortisol outcomes. This suggests that the adaptiveness of certain parenting behaviors may differ across racial/ethnic groups such that what is considered to be “good parenting” may not translate across differing racial/ethnic groups. Ultimately, further research should be conducted in order to further explore the impact of race/ethnicity in the outcomes of our children.
This research study aims to find out the way how goodwill should be evaluated. This paper is about accounting for goodwill which will provide general information about goodwill value, especially of public companies. Additionally, I will discuss sources of goodwill, the importance of goodwill, why it is important to evaluate goodwill correctly, and what methods have been applied to evaluate goodwill. This thesis will analyze the advantages and disadvantages of both methods of accounting for goodwill which are the impairment testing method and the amortization method. This study is done by researching studies, journal articles, reviews, books, and websites about accounting. Lastly, this study will provide a suggestion for how goodwill should be evaluated effectively.
The purpose of this paper is to examine cross-cultural differences between the United States and Turkey by coding multiple dimensions, such as parental intrusiveness, child persistence, and various others. The main research questions of this paper were as follows: (1) How does parental intrusiveness vary by country? (2) How does child persistence vary by country? and (3) Are parental intrusiveness and child persistence correlated, and if so, what is the direction of the correlation? The hypotheses were that (1) Turkish parents would score higher on parental intrusiveness, (2) American children would show higher levels of persistence, and (3) Parental intrusiveness and child persistence are correlated, with higher levels of parental intrusiveness resulting in lower levels of child persistence. While all of the hypotheses were supported with statistically significant results, it was found that in the U.S., higher parental intrusiveness does result in lower levels of child persistence, but in Turkey, parental intrusiveness was not a predictor of child persistence. The findings are therefore able to support cross-cultural differences in the correlation between parental intrusiveness and child persistence.
The goal of this paper is to examine the relevance of ethnic identity in young Latinos and Whites in the Phoenix area. Based on interviews with 30 Latino and White young adults, I explore how “Zoomers” and millennials think about their ethnicity. I found that Whites’ ethnic identity tends to be symbolic or meaningless as they attribute less importance to ethnic identity because it has low personal significance and is inconsequential in their daily lives. Latinos, with their stronger connection to the ethnic core, tend to describe their ethnicity as consequential due to their experiences of discrimination that make their ethnic identity less optional. This research has implications for those looking to better understand how different groups think about their ethnicity.
The movie industry is an uncertain business, and films often fail to make money, so the movie promotions and marketing decisions studios make are vital in determining success. With movie promotions, people from different cultures can perceive films and their advertising efforts differently because of their backgrounds, so movie marketers must recognize these differences to be able to succeed in international markets. This thesis is intended to help provide information for filmmakers and their respective film advertisers on how different cultures may perceive promotional movie poster factors, and how they can be more successful in their pursuit. Specifically, we are focusing on the influence of stars and review sources featured on such posters and how they might play into someone’s response to a film. To do so, we will be comparing viewers relative to their Hofstede cultural dimensions (of individualism and collectivism and power distance) to understand what factors might influence a society more and why. We first dive into our preliminary research, then make predictions and test them through a 2x2 study to determine what movie promotion elements are most influential to different viewers. Next we will conclude with the managerial implications and limitations and future research of our study. Overall, our research and data findings offer insights to filmmakers on how they might enhance and tailor their movie promotions when marketing to different cultures.
