Filtering by
- All Subjects: Culture
- All Subjects: Music
- Creators: School of International Letters and Cultures
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical tastes as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
For the Love of the Game is a 15-minute documentary highlighting what the culture of soccer is like in Spain. Filmed completely in Valencia, Spain, this short film shows the actual atmosphere of everyday soccer. People of all ages and backgrounds give depth into what it's like to grow up in Spain with and fall in love with the game.
Political Notes is a podcast that explores the history of music and musicians over the past several decades and their influence on the political spectrum. Using the case studies of The Chicks and Taylor Swift, Political Notes displays the integration of politics in music and its acceptance by the public, giving musicians the power to change the opinions of their listeners. Political Notes exposes a politician's worst nightmare, as we can expect to see a future where musicians collaborate with politicians to help certain individuals get elected and others to be left behind.