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- Creators: Division of Teacher Preparation
- Status: Published
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
Keywords: children, technology, media, apps, families
This project consisted of creating at-home lesson plan activities for middle school sixth-grade students centered around environmental education topics. The lesson plan activities were informal for students to do at home by themselves or alongside their parents. I focused on Environmental Education topics such as awareness, animal and plant life so that students can learn more about the environments that surround them. Environmental Education invites students to look closer at the environment surrounding them while also helping them develop a sense of place and respect for their environment. My lesson plan activities encouraged students to go outside and learn more about their surroundings, developing an awareness and an appreciation for their natural setting. After implementing the lessons, I surveyed the students on the following 1) engagement: was the activity enjoyable 2) knowledge: what did you learn? and 3) the ease of the activity directions: what challenges did they face. After collecting the surveys, I analyzed them to see what went well, and changes I would make to future activities.