This thesis asks the question, 'How can equitable approaches be advanced within the architectural discipline in order for architects to make increasingly meaningful social and civic impacts on vulnerable communities?' It is a product of my experience working on a project for a low-income community of color, along with my realization that I did not possess the tools to be able to design in a way that fostered equity for this community. In an attempt to design those tools for myself and question how architectural practices can be used to enhance equity in one's work, the thesis features the reimagining of several architectural approaches. The approaches take inspiration from the discipline of equitable creative placemaking, drawing from concepts such as cultural asset mapping, co-creation, and fostering community agency.

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.