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- Creators: Barrett, The Honors College
- Creators: Ye, Jieping
- Creators: He, Jingrui
- Status: Published
Description
In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our connections and the expansion of our social networks easier. The aggregation of people who share common interests forms social groups, which are fundamental parts of our social lives. Social behavioral analysis at a group level is an active research area and attracts many interests from the industry. Challenges of my work mainly arise from the scale and complexity of user generated behavioral data. The multiple types of interactions, highly dynamic nature of social networking and the volatile user behavior suggest that these data are complex and big in general. Effective and efficient approaches are required to analyze and interpret such data. My work provide effective channels to help connect the like-minded and, furthermore, understand user behavior at a group level. The contributions of this dissertation are in threefold: (1) proposing novel representation of collective tagging knowledge via tag networks; (2) proposing the new information spreader identification problem in egocentric soical networks; (3) defining group profiling as a systematic approach to understanding social groups. In sum, the research proposes novel concepts and approaches for connecting the like-minded, enables the understanding of user groups, and exposes interesting research opportunities.
ContributorsWang, Xufei (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Sundaram, Hari (Committee member) / Ye, Jieping (Committee member) / Arizona State University (Publisher)
Created2013
Description
A myriad of social media services are emerging in recent years that allow people to communicate and express themselves conveniently and easily. The pervasive use of social media generates massive data at an unprecedented rate. It becomes increasingly difficult for online users to find relevant information or, in other words, exacerbates the information overload problem. Meanwhile, users in social media can be both passive content consumers and active content producers, causing the quality of user-generated content can vary dramatically from excellence to abuse or spam, which results in a problem of information credibility. Trust, providing evidence about with whom users can trust to share information and from whom users can accept information without additional verification, plays a crucial role in helping online users collect relevant and reliable information. It has been proven to be an effective way to mitigate information overload and credibility problems and has attracted increasing attention.
As the conceptual counterpart of trust, distrust could be as important as trust and its value has been widely recognized by social sciences in the physical world. However, little attention is paid on distrust in social media. Social media differs from the physical world - (1) its data is passively observed, large-scale, incomplete, noisy and embedded with rich heterogeneous sources; and (2) distrust is generally unavailable in social media. These unique properties of social media present novel challenges for computing distrust in social media: (1) passively observed social media data does not provide necessary information social scientists use to understand distrust, how can I understand distrust in social media? (2) distrust is usually invisible in social media, how can I make invisible distrust visible by leveraging unique properties of social media data? and (3) little is known about distrust and its role in social media applications, how can distrust help make difference in social media applications?
The chief objective of this dissertation is to figure out solutions to these challenges via innovative research and novel methods. In particular, computational tasks are designed to {\it understand distrust}, a innovative task, i.e., {\it predicting distrust} is proposed with novel frameworks to make invisible distrust visible, and principled approaches are develop to {\it apply distrust} in social media applications. Since distrust is a special type of negative links, I demonstrate the generalization of properties and algorithms of distrust to negative links, i.e., {\it generalizing findings of distrust}, which greatly expands the boundaries of research of distrust and largely broadens its applications in social media.
As the conceptual counterpart of trust, distrust could be as important as trust and its value has been widely recognized by social sciences in the physical world. However, little attention is paid on distrust in social media. Social media differs from the physical world - (1) its data is passively observed, large-scale, incomplete, noisy and embedded with rich heterogeneous sources; and (2) distrust is generally unavailable in social media. These unique properties of social media present novel challenges for computing distrust in social media: (1) passively observed social media data does not provide necessary information social scientists use to understand distrust, how can I understand distrust in social media? (2) distrust is usually invisible in social media, how can I make invisible distrust visible by leveraging unique properties of social media data? and (3) little is known about distrust and its role in social media applications, how can distrust help make difference in social media applications?
The chief objective of this dissertation is to figure out solutions to these challenges via innovative research and novel methods. In particular, computational tasks are designed to {\it understand distrust}, a innovative task, i.e., {\it predicting distrust} is proposed with novel frameworks to make invisible distrust visible, and principled approaches are develop to {\it apply distrust} in social media applications. Since distrust is a special type of negative links, I demonstrate the generalization of properties and algorithms of distrust to negative links, i.e., {\it generalizing findings of distrust}, which greatly expands the boundaries of research of distrust and largely broadens its applications in social media.
ContributorsTang, Jiliang (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Aggarwal, Charu (Committee member) / Arizona State University (Publisher)
Created2015
Description
The rapid urban expansion has greatly extended the physical boundary of our living area, along with a large number of POIs (points of interest) being developed. A POI is a specific location (e.g., hotel, restaurant, theater, mall) that a user may find useful or interesting. When exploring the city and neighborhood, the increasing number of POIs could enrich people's daily life, providing them with more choices of life experience than before, while at the same time also brings the problem of "curse of choices", resulting in the difficulty for a user to make a satisfied decision on "where to go" in an efficient way. Personalized POI recommendation is a task proposed on purpose of helping users filter out uninteresting POIs and reduce time in decision making, which could also benefit virtual marketing.
Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.
Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.
Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
ContributorsGao, Huiji (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Caverlee, James (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis proposed a novel approach to establish the trust model in a social network scenario based on users' emails. Email is one of the most important social connections nowadays. By analyzing email exchange activities among users, a social network trust model can be established to judge the trust rate between each two users. The whole trust checking process is divided into two steps: local checking and remote checking. Local checking directly contacts the email server to calculate the trust rate based on user's own email communication history. Remote checking is a distributed computing process to get help from user's social network friends and built the trust rate together. The email-based trust model is built upon a cloud computing framework called MobiCloud. Inside MobiCloud, each user occupies a virtual machine which can directly communicate with others. Based on this feature, the distributed trust model is implemented as a combination of local analysis and remote analysis in the cloud. Experiment results show that the trust evaluation model can give accurate trust rate even in a small scale social network which does not have lots of social connections. With this trust model, the security in both social network services and email communication could be improved.
ContributorsZhong, Yunji (Author) / Huang, Dijiang (Thesis advisor) / Dasgupta, Partha (Committee member) / Syrotiuk, Violet (Committee member) / Arizona State University (Publisher)
Created2011
Description
Diffusion processes in networks can be used to model many real-world processes, such as the propagation of a rumor on social networks and cascading failures on power networks. Analysis of diffusion processes in networks can help us answer important questions such as the role and the importance of each node in the network for spreading the diffusion and how to top or contain a cascading failure in the network. This dissertation consists of three parts.
In the first part, we study the problem of locating multiple diffusion sources in networks under the Susceptible-Infected-Recovered (SIR) model. Given a complete snapshot of the network, we developed a sample-path-based algorithm, named clustering and localization, and proved that for regular trees, the estimators produced by the proposed algorithm are within a constant distance from the real sources with a high probability. Then, we considered the case in which only a partial snapshot is observed and proposed a new algorithm, named Optimal-Jordan-Cover (OJC). The algorithm first extracts a subgraph using a candidate selection algorithm that selects source candidates based on the number of observed infected nodes in their neighborhoods. Then, in the extracted subgraph, OJC finds a set of nodes that "cover" all observed infected nodes with the minimum radius. The set of nodes is called the Jordan cover, and is regarded as the set of diffusion sources. We proved that OJC can locate all sources with probability one asymptotically with partial observations in the Erdos-Renyi (ER) random graph. Multiple experiments on different networks were done, which show our algorithms outperform others.
In the second part, we tackle the problem of reconstructing the diffusion history from partial observations. We formulated the diffusion history reconstruction problem as a maximum a posteriori (MAP) problem and proved the problem is NP hard. Then we proposed a step-by- step reconstruction algorithm, which can always produce a diffusion history that is consistent with the partial observations. Our experimental results based on synthetic and real networks show that the algorithm significantly outperforms some existing methods.
In the third part, we consider the problem of improving the robustness of an interdependent network by rewiring a small number of links during a cascading attack. We formulated the problem as a Markov decision process (MDP) problem. While the problem is NP-hard, we developed an effective and efficient algorithm, RealWire, to robustify the network and to mitigate the damage during the attack. Extensive experimental results show that our algorithm outperforms other algorithms on most of the robustness metrics.
In the first part, we study the problem of locating multiple diffusion sources in networks under the Susceptible-Infected-Recovered (SIR) model. Given a complete snapshot of the network, we developed a sample-path-based algorithm, named clustering and localization, and proved that for regular trees, the estimators produced by the proposed algorithm are within a constant distance from the real sources with a high probability. Then, we considered the case in which only a partial snapshot is observed and proposed a new algorithm, named Optimal-Jordan-Cover (OJC). The algorithm first extracts a subgraph using a candidate selection algorithm that selects source candidates based on the number of observed infected nodes in their neighborhoods. Then, in the extracted subgraph, OJC finds a set of nodes that "cover" all observed infected nodes with the minimum radius. The set of nodes is called the Jordan cover, and is regarded as the set of diffusion sources. We proved that OJC can locate all sources with probability one asymptotically with partial observations in the Erdos-Renyi (ER) random graph. Multiple experiments on different networks were done, which show our algorithms outperform others.
In the second part, we tackle the problem of reconstructing the diffusion history from partial observations. We formulated the diffusion history reconstruction problem as a maximum a posteriori (MAP) problem and proved the problem is NP hard. Then we proposed a step-by- step reconstruction algorithm, which can always produce a diffusion history that is consistent with the partial observations. Our experimental results based on synthetic and real networks show that the algorithm significantly outperforms some existing methods.
In the third part, we consider the problem of improving the robustness of an interdependent network by rewiring a small number of links during a cascading attack. We formulated the problem as a Markov decision process (MDP) problem. While the problem is NP-hard, we developed an effective and efficient algorithm, RealWire, to robustify the network and to mitigate the damage during the attack. Extensive experimental results show that our algorithm outperforms other algorithms on most of the robustness metrics.
ContributorsChen, Zhen (Author) / Ying, Lei (Thesis advisor) / Tong, Hanghang (Thesis advisor) / Zhang, Junshan (Committee member) / He, Jingrui (Committee member) / Arizona State University (Publisher)
Created2018
Description
Twitter, the microblogging platform, has grown in prominence to the point that the topics that trend on the network are often the subject of the news and other traditional media. By predicting trends on Twitter, it could be possible to predict the next major topic of interest to the public. With this motivation, this paper develops a model for trends leveraging previous work with k-nearest-neighbors and dynamic time warping. The development of this model provides insight into the length and features of trends, and successfully generalizes to identify 74.3% of trends in the time period of interest. The model developed in this work provides understanding into why par- ticular words trend on Twitter.
ContributorsMarshall, Grant A (Author) / Liu, Huan (Thesis director) / Morstatter, Fred (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2015-05
Description
Binge drinking has clear consequences but subtle influences among undergraduate students. While theories of perceived drinking norms and social identity have been determined to be predictive of binge drinking behavior, few studies have tested these influences outside of fraternities, sororities, and athletic teams and little research exists employing social network analysis (SNA) to quantify social ties. In this study, a small, undergraduate dance team was identified to test social identity theory using social network analysis in a peripheral social group. Each member was interviewed for demographic information, personal drinking habits, personal network structure, perceptions of peer drinking within both the personal network and the whole-network (the dance team), and sociometric position within the dance team. Personal network characteristics, whole-network dynamics and perceptions of peer drinking were tested for predictive value of individual binge drinking behavior utilizing binary logistic regression analysis. Results for predictor variables were weakened due to the small sample size (n = 13) and low variability within some constant variables, returning no statistically significant (p < 0.05) independent variables. However, while odds ratios could not be used to construct regression equations, four models were statistically significant overall. Each model was tested again without the constants; no models nor variables were statistically significant. These models indicated, within this sample, that 1) the proportion of a group that adopts binge drinking behavior is predictive of that behavior for the interviewee (in terms of the overall personal network as well as the triads within the personal network); and 2) the perception of the average team member's maximum alcohol intake along with the proportion of the personal network composed of team members is predictive of individual binge drinking behavior. Low variance in the variables and the small sample size warrant further research to test the viability of targeting anti-binge drinking campaigns toward peripheral social groups.
ContributorsOlivas, Elijah (Author) / Schaefer, David (Thesis director) / Stotts, Rhian (Committee member) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Social media has become a direct and effective means of transmitting personal opinions into the cyberspace. The use of certain key-words and their connotations in tweets portray a meaning that goes beyond the screen and affects behavior. During terror attacks or worldwide crises, people turn to social media as a means of managing their anxiety, a mechanism of Terror Management Theory (TMT). These opinions have distinct impacts on the emotions that people express both online and offline through both positive and negative sentiments. This paper focuses on using sentiment analysis on twitter hash-tags during five major terrorist attacks that created a significant response on social media, which collectively show the effects that 140-character tweets have on perceptions in social media. The purpose of analyzing the sentiments of tweets after terror attacks allows for the visualization of the effect of key-words and the possibility of manipulation by the use of emotional contagion. Through sentiment analysis, positive, negative and neutral emotions were portrayed in the tweets. The keywords detected also portray characteristics about terror attacks which would allow for future analysis and predictions in regards to propagating a specific emotion on social media during future crisis.
ContributorsHarikumar, Swathikrishna (Author) / Davulcu, Hasan (Thesis director) / Bodford, Jessica (Committee member) / Computer Science and Engineering Program (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
My aims with this research project were to conduct a network analysis on collaborators in the ¡Viva Maryvale! project, a diabetes prevention program in Maryvale, AZ. The goals of the social network analysis were to measure the connections that collaborating organizations have to each other, the strength of these connections, and the activities that connected organizations collaborate on. I hypothesized that performing a network analysis would inform me of the strengths and weaknesses of the ¡Viva Maryvale! project in order to advise the next steps of a targeted approach to diabetes prevention among vulnerable populations, thus affecting public health outcomes in the greater Phoenix Valley.
ContributorsKellog, Anna (Author) / Shaibi, Gabriel (Thesis director) / Soltero, Erica (Committee member) / School of Public Affairs (Contributor) / School of Human Evolution and Social Change (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Stock market news and investing tips are popular topics in Twitter. In this dissertation, first I utilize a 5-year financial news corpus comprising over 50,000 articles collected from the NASDAQ website matching the 30 stock symbols in Dow Jones Index (DJI) to train a directional stock price prediction system based on news content. Next, I proceed to show that information in articles indicated by breaking Tweet volumes leads to a statistically significant boost in the hourly directional prediction accuracies for the DJI stock prices mentioned in these articles. Secondly, I show that using document-level sentiment extraction does not yield a statistically significant boost in the directional predictive accuracies in the presence of other 1-gram keyword features. Thirdly I test the performance of the system on several time-frames and identify the 4 hour time-frame for both the price charts and for Tweet breakout detection as the best time-frame combination. Finally, I develop a set of price momentum based trade exit rules to cut losing trades early and to allow the winning trades run longer. I show that the Tweet volume breakout based trading system with the price momentum based exit rules not only improves the winning accuracy and the return on investment, but it also lowers the maximum drawdown and achieves the highest overall return over maximum drawdown.
ContributorsAlostad, Hana (Author) / Davulcu, Hasan (Thesis advisor) / Corman, Steven (Committee member) / Tong, Hanghang (Committee member) / He, Jingrui (Committee member) / Arizona State University (Publisher)
Created2016