Matching Items (20)
Filtering by
- All Subjects: Social networks
- All Subjects: Online social networks
- Creators: Liu, Huan
- Status: Published
Description
In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our connections and the expansion of our social networks easier. The aggregation of people who share common interests forms social groups, which are fundamental parts of our social lives. Social behavioral analysis at a group level is an active research area and attracts many interests from the industry. Challenges of my work mainly arise from the scale and complexity of user generated behavioral data. The multiple types of interactions, highly dynamic nature of social networking and the volatile user behavior suggest that these data are complex and big in general. Effective and efficient approaches are required to analyze and interpret such data. My work provide effective channels to help connect the like-minded and, furthermore, understand user behavior at a group level. The contributions of this dissertation are in threefold: (1) proposing novel representation of collective tagging knowledge via tag networks; (2) proposing the new information spreader identification problem in egocentric soical networks; (3) defining group profiling as a systematic approach to understanding social groups. In sum, the research proposes novel concepts and approaches for connecting the like-minded, enables the understanding of user groups, and exposes interesting research opportunities.
ContributorsWang, Xufei (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Sundaram, Hari (Committee member) / Ye, Jieping (Committee member) / Arizona State University (Publisher)
Created2013
Description
Contemporary online social platforms present individuals with social signals in the form of news feed on their peers' activities. On networks such as Facebook, Quora, network operator decides how that information is shown to an individual. Then the user, with her own interests and resource constraints selectively acts on a subset of items presented to her. The network operator again, shows that activity to a selection of peers, and thus creating a behavioral loop. That mechanism of interaction and information flow raises some very interesting questions such as: can network operator design social signals to promote a particular activity like sustainability, public health care awareness, or to promote a specific product? The focus of my thesis is to answer that question. In this thesis, I develop a framework to personalize social signals for users to guide their activities on an online platform. As the result, we gradually nudge the activity distribution on the platform from the initial distribution p to the target distribution q. My work is particularly applicable to guiding collaborations, guiding collective actions, and online advertising. In particular, I first propose a probabilistic model on how users behave and how information flows on the platform. The main part of this thesis after that discusses the Influence Individuals through Social Signals (IISS) framework. IISS consists of four main components: (1) Learner: it learns users' interests and characteristics from their historical activities using Bayesian model, (2) Calculator: it uses gradient descent method to compute the intermediate activity distributions, (3) Selector: it selects users who can be influenced to adopt or drop specific activities, (4) Designer: it personalizes social signals for each user. I evaluate the performance of IISS framework by simulation on several network topologies such as preferential attachment, small world, and random. I show that the framework gradually nudges users' activities to approach the target distribution. I use both simulation and mathematical method to analyse convergence properties such as how fast and how close we can approach the target distribution. When the number of activities is 3, I show that for about 45% of target distributions, we can achieve KL-divergence as low as 0.05. But for some other distributions KL-divergence can be as large as 0.5.
ContributorsLe, Tien D (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2014
Description
Social networking services have emerged as an important platform for large-scale information sharing and communication. With the growing popularity of social media, spamming has become rampant in the platforms. Complex network interactions and evolving content present great challenges for social spammer detection. Different from some existing well-studied platforms, distinct characteristics of newly emerged social media data present new challenges for social spammer detection. First, texts in social media are short and potentially linked with each other via user connections. Second, it is observed that abundant contextual information may play an important role in distinguishing social spammers and normal users. Third, not only the content information but also the social connections in social media evolve very fast. Fourth, it is easy to amass vast quantities of unlabeled data in social media, but would be costly to obtain labels, which are essential for many supervised algorithms. To tackle those challenges raise in social media data, I focused on developing effective and efficient machine learning algorithms for social spammer detection.
I provide a novel and systematic study of social spammer detection in the dissertation. By analyzing the properties of social network and content information, I propose a unified framework for social spammer detection by collectively using the two types of information in social media. Motivated by psychological findings in physical world, I investigate whether sentiment analysis can help spammer detection in online social media. In particular, I conduct an exploratory study to analyze the sentiment differences between spammers and normal users; and present a novel method to incorporate sentiment information into social spammer detection framework. Given the rapidly evolving nature, I propose a novel framework to efficiently reflect the effect of newly emerging social spammers. To tackle the problem of lack of labeling data in social media, I study how to incorporate network information into text content modeling, and design strategies to select the most representative and informative instances from social media for labeling. Motivated by publicly available label information from other media platforms, I propose to make use of knowledge learned from cross-media to help spammer detection on social media.
I provide a novel and systematic study of social spammer detection in the dissertation. By analyzing the properties of social network and content information, I propose a unified framework for social spammer detection by collectively using the two types of information in social media. Motivated by psychological findings in physical world, I investigate whether sentiment analysis can help spammer detection in online social media. In particular, I conduct an exploratory study to analyze the sentiment differences between spammers and normal users; and present a novel method to incorporate sentiment information into social spammer detection framework. Given the rapidly evolving nature, I propose a novel framework to efficiently reflect the effect of newly emerging social spammers. To tackle the problem of lack of labeling data in social media, I study how to incorporate network information into text content modeling, and design strategies to select the most representative and informative instances from social media for labeling. Motivated by publicly available label information from other media platforms, I propose to make use of knowledge learned from cross-media to help spammer detection on social media.
ContributorsHu, Xia, Ph.D (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Ye, Jieping (Committee member) / Faloutsos, Christos (Committee member) / Arizona State University (Publisher)
Created2015
Description
A myriad of social media services are emerging in recent years that allow people to communicate and express themselves conveniently and easily. The pervasive use of social media generates massive data at an unprecedented rate. It becomes increasingly difficult for online users to find relevant information or, in other words, exacerbates the information overload problem. Meanwhile, users in social media can be both passive content consumers and active content producers, causing the quality of user-generated content can vary dramatically from excellence to abuse or spam, which results in a problem of information credibility. Trust, providing evidence about with whom users can trust to share information and from whom users can accept information without additional verification, plays a crucial role in helping online users collect relevant and reliable information. It has been proven to be an effective way to mitigate information overload and credibility problems and has attracted increasing attention.
As the conceptual counterpart of trust, distrust could be as important as trust and its value has been widely recognized by social sciences in the physical world. However, little attention is paid on distrust in social media. Social media differs from the physical world - (1) its data is passively observed, large-scale, incomplete, noisy and embedded with rich heterogeneous sources; and (2) distrust is generally unavailable in social media. These unique properties of social media present novel challenges for computing distrust in social media: (1) passively observed social media data does not provide necessary information social scientists use to understand distrust, how can I understand distrust in social media? (2) distrust is usually invisible in social media, how can I make invisible distrust visible by leveraging unique properties of social media data? and (3) little is known about distrust and its role in social media applications, how can distrust help make difference in social media applications?
The chief objective of this dissertation is to figure out solutions to these challenges via innovative research and novel methods. In particular, computational tasks are designed to {\it understand distrust}, a innovative task, i.e., {\it predicting distrust} is proposed with novel frameworks to make invisible distrust visible, and principled approaches are develop to {\it apply distrust} in social media applications. Since distrust is a special type of negative links, I demonstrate the generalization of properties and algorithms of distrust to negative links, i.e., {\it generalizing findings of distrust}, which greatly expands the boundaries of research of distrust and largely broadens its applications in social media.
As the conceptual counterpart of trust, distrust could be as important as trust and its value has been widely recognized by social sciences in the physical world. However, little attention is paid on distrust in social media. Social media differs from the physical world - (1) its data is passively observed, large-scale, incomplete, noisy and embedded with rich heterogeneous sources; and (2) distrust is generally unavailable in social media. These unique properties of social media present novel challenges for computing distrust in social media: (1) passively observed social media data does not provide necessary information social scientists use to understand distrust, how can I understand distrust in social media? (2) distrust is usually invisible in social media, how can I make invisible distrust visible by leveraging unique properties of social media data? and (3) little is known about distrust and its role in social media applications, how can distrust help make difference in social media applications?
The chief objective of this dissertation is to figure out solutions to these challenges via innovative research and novel methods. In particular, computational tasks are designed to {\it understand distrust}, a innovative task, i.e., {\it predicting distrust} is proposed with novel frameworks to make invisible distrust visible, and principled approaches are develop to {\it apply distrust} in social media applications. Since distrust is a special type of negative links, I demonstrate the generalization of properties and algorithms of distrust to negative links, i.e., {\it generalizing findings of distrust}, which greatly expands the boundaries of research of distrust and largely broadens its applications in social media.
ContributorsTang, Jiliang (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Aggarwal, Charu (Committee member) / Arizona State University (Publisher)
Created2015
Description
US Senate is the venue of political debates where the federal bills are formed and voted. Senators show their support/opposition along the bills with their votes. This information makes it possible to extract the polarity of the senators. Similarly, blogosphere plays an increasingly important role as a forum for public debate. Authors display sentiment toward issues, organizations or people using a natural language.
In this research, given a mixed set of senators/blogs debating on a set of political issues from opposing camps, I use signed bipartite graphs for modeling debates, and I propose an algorithm for partitioning both the opinion holders (senators or blogs) and the issues (bills or topics) comprising the debate into binary opposing camps. Simultaneously, my algorithm scales the entities on a univariate scale. Using this scale, a researcher can identify moderate and extreme senators/blogs within each camp, and polarizing versus unifying issues. Through performance evaluations I show that my proposed algorithm provides an effective solution to the problem, and performs much better than existing baseline algorithms adapted to solve this new problem. In my experiments, I used both real data from political blogosphere and US Congress records, as well as synthetic data which were obtained by varying polarization and degree distribution of the vertices of the graph to show the robustness of my algorithm.
I also applied my algorithm on all the terms of the US Senate to the date for longitudinal analysis and developed a web based interactive user interface www.PartisanScale.com to visualize the analysis.
US politics is most often polarized with respect to the left/right alignment of the entities. However, certain issues do not reflect the polarization due to political parties, but observe a split correlating to the demographics of the senators, or simply receive consensus. I propose a hierarchical clustering algorithm that identifies groups of bills that share the same polarization characteristics. I developed a web based interactive user interface www.ControversyAnalysis.com to visualize the clusters while providing a synopsis through distribution charts, word clouds, and heat maps.
In this research, given a mixed set of senators/blogs debating on a set of political issues from opposing camps, I use signed bipartite graphs for modeling debates, and I propose an algorithm for partitioning both the opinion holders (senators or blogs) and the issues (bills or topics) comprising the debate into binary opposing camps. Simultaneously, my algorithm scales the entities on a univariate scale. Using this scale, a researcher can identify moderate and extreme senators/blogs within each camp, and polarizing versus unifying issues. Through performance evaluations I show that my proposed algorithm provides an effective solution to the problem, and performs much better than existing baseline algorithms adapted to solve this new problem. In my experiments, I used both real data from political blogosphere and US Congress records, as well as synthetic data which were obtained by varying polarization and degree distribution of the vertices of the graph to show the robustness of my algorithm.
I also applied my algorithm on all the terms of the US Senate to the date for longitudinal analysis and developed a web based interactive user interface www.PartisanScale.com to visualize the analysis.
US politics is most often polarized with respect to the left/right alignment of the entities. However, certain issues do not reflect the polarization due to political parties, but observe a split correlating to the demographics of the senators, or simply receive consensus. I propose a hierarchical clustering algorithm that identifies groups of bills that share the same polarization characteristics. I developed a web based interactive user interface www.ControversyAnalysis.com to visualize the clusters while providing a synopsis through distribution charts, word clouds, and heat maps.
ContributorsGokalp, Sedat (Author) / Davulcu, Hasan (Thesis advisor) / Sen, Arunabha (Committee member) / Liu, Huan (Committee member) / Woodward, Mark (Committee member) / Arizona State University (Publisher)
Created2015
Description
The rapid urban expansion has greatly extended the physical boundary of our living area, along with a large number of POIs (points of interest) being developed. A POI is a specific location (e.g., hotel, restaurant, theater, mall) that a user may find useful or interesting. When exploring the city and neighborhood, the increasing number of POIs could enrich people's daily life, providing them with more choices of life experience than before, while at the same time also brings the problem of "curse of choices", resulting in the difficulty for a user to make a satisfied decision on "where to go" in an efficient way. Personalized POI recommendation is a task proposed on purpose of helping users filter out uninteresting POIs and reduce time in decision making, which could also benefit virtual marketing.
Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.
Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.
Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
ContributorsGao, Huiji (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Caverlee, James (Committee member) / Arizona State University (Publisher)
Created2014
Description
Sarcasm is a nuanced form of language where usually, the speaker explicitly states the opposite of what is implied. Imbued with intentional ambiguity and subtlety, detecting sarcasm is a difficult task, even for humans. Current works approach this challenging problem primarily from a linguistic perspective, focusing on the lexical and syntactic aspects of sarcasm. In this thesis, I explore the possibility of using behavior traits intrinsic to users of sarcasm to detect sarcastic tweets. First, I theorize the core forms of sarcasm using findings from the psychological and behavioral sciences, and some observations on Twitter users. Then, I develop computational features to model the manifestations of these forms of sarcasm using the user's profile information and tweets. Finally, I combine these features to train a supervised learning model to detect sarcastic tweets. I perform experiments to extensively evaluate the proposed behavior modeling approach and compare with the state-of-the-art.
ContributorsRajadesingan, Ashwin (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Pon-Barry, Heather (Committee member) / Arizona State University (Publisher)
Created2014
Description
Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
ContributorsHu, Yuheng (Author) / Kambhampati, Subbarao (Thesis advisor) / Horvitz, Eric (Committee member) / Krumm, John (Committee member) / Liu, Huan (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014
Description
Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to unwarranted access from others. The recent study suggests that many personal attributes, including religious and political affiliations, sexual orientation, relationship status, age, and gender, are predictable using users' personal data from an OSN site. The majority of users want to remain socially active, and protect their personal data at the same time. This tension leads to a user's vulnerability, allowing privacy attacks which can cause physical and emotional distress to a user, sometimes with dire consequences. For example, stalkers can make use of personal information available on an OSN site to their personal gain. This dissertation aims to systematically study a user vulnerability against such privacy attacks.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
ContributorsGundecha, Pritam S (Author) / Liu, Huan (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Ye, Jieping (Committee member) / Barbier, Geoffrey (Committee member) / Arizona State University (Publisher)
Created2015
Description
Strong communities are important for society. One of the most important community builders, making friends, is poorly supported online. Dating sites support it but in romantic contexts. Other major social networks seem not to encourage it because either their purpose isn't compatible with introducing strangers or the prevalent methods of introduction aren't effective enough to merit use over real word alternatives. This paper presents a novel digital social network emphasizing creating friendships. Research has shown video chat communication can reach in-person levels of trust; coupled with a game environment to ease the discomfort people often have interacting with strangers and a recommendation engine, Zazzer, the presented system, allows people to meet and get to know each other in a manner much more true to real life than traditional methods. Its network also allows players to continue to communicate afterwards. The evaluation looks at real world use, measuring the frequency with which players choose the video chat game versus alternative, more traditional methods of online introduction. It also looks at interactions after the initial meeting to discover how effective video chat games are in creating sticky social connections. After initial use it became apparent a critical mass of users would be necessary to draw strong conclusions, however the collected data seemed to give preliminary support to the idea that video chat games are more effective than traditional ways of meeting online in creating new relationships.
ContributorsSorensen, Asael (Author) / VanLehn, Kurt (Thesis advisor) / Liu, Huan (Committee member) / Burleson, Winslow (Committee member) / Arizona State University (Publisher)
Created2011