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- Genre: Doctoral Dissertation
- Creators: Arizona State University
- Creators: Gu, Bin
- Resource Type: Text
Description
In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our connections and the expansion of our social networks easier. The aggregation of people who share common interests forms social groups, which are fundamental parts of our social lives. Social behavioral analysis at a group level is an active research area and attracts many interests from the industry. Challenges of my work mainly arise from the scale and complexity of user generated behavioral data. The multiple types of interactions, highly dynamic nature of social networking and the volatile user behavior suggest that these data are complex and big in general. Effective and efficient approaches are required to analyze and interpret such data. My work provide effective channels to help connect the like-minded and, furthermore, understand user behavior at a group level. The contributions of this dissertation are in threefold: (1) proposing novel representation of collective tagging knowledge via tag networks; (2) proposing the new information spreader identification problem in egocentric soical networks; (3) defining group profiling as a systematic approach to understanding social groups. In sum, the research proposes novel concepts and approaches for connecting the like-minded, enables the understanding of user groups, and exposes interesting research opportunities.
ContributorsWang, Xufei (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Sundaram, Hari (Committee member) / Ye, Jieping (Committee member) / Arizona State University (Publisher)
Created2013
Description
As networks are playing an increasingly prominent role in different aspects of our lives, there is a growing awareness that improving their performance is of significant importance. In order to enhance performance of networks, it is essential that scarce networking resources be allocated smartly to match the continuously changing network environment. This dissertation focuses on two different kinds of networks - communication and social, and studies resource allocation problems in these networks. The study on communication networks is further divided into different networking technologies - wired and wireless, optical and mobile, airborne and terrestrial. Since nodes in an airborne network (AN) are heterogeneous and mobile, the design of a reliable and robust AN is highly complex. The dissertation studies connectivity and fault-tolerance issues in ANs and proposes algorithms to compute the critical transmission range in fault free, faulty and delay tolerant scenarios. Just as in the case of ANs, power optimization and fault tolerance are important issues in wireless sensor networks (WSN). In a WSN, a tree structure is often used to deliver sensor data to a sink node. In a tree, failure of a node may disconnect the tree. The dissertation investigates the problem of enhancing the fault tolerance capability of data gathering trees in WSN. The advent of OFDM technology provides an opportunity for efficient resource utilization in optical networks and also introduces a set of novel problems, such as routing and spectrum allocation (RSA) problem. This dissertation proves that RSA problem is NP-complete even when the network topology is a chain, and proposes approximation algorithms. In the domain of social networks, the focus of this dissertation is study of influence propagation in presence of active adversaries. In a social network multiple vendors may attempt to influence the nodes in a competitive fashion. This dissertation investigates the scenario where the first vendor has already chosen a set of nodes and the second vendor, with the knowledge of the choice of the first, attempts to identify a smallest set of nodes so that after the influence propagation, the second vendor's market share is larger than the first.
ContributorsShirazipourazad, Shahrzad (Author) / Sen, Arunabha (Committee member) / Xue, Guoliang (Committee member) / Richa, Andrea (Committee member) / Saripalli, Srikanth (Committee member) / Arizona State University (Publisher)
Created2014
Description
Over the past several decades, social network remains the most prevalent and prominent in the strategy and organization theory literature. However, despite the considerable research attention scholars devoted to exploring the implications and mechanisms of social ties and networks in management and organizational contexts, the following question has largely remained understudied: To what extent can top managers' personal ties and networks actually contribute to their firms? This thesis will strive to explore this research question by theoretically highlighting three logically consequent managerial decisions: (1) "When"--when will top managers choose to use their personal ties and networks in their firms; (2) "How"--will top managers use their managerial ties and networks to serve the best interest of their firms or to satisfy their self-interests; and (3) "So what" --how would the decision of using managerial ties and networks to benefit their firms influence other decisions of the firms. Using both primary data and archival information from Chinese firms, I will empirically test the step-wise framework. I expect this thesis to contribute to both strategic leadership and social network research and management practices.
ContributorsJiang, Han (Author) / Cannella, Albert A. (Thesis advisor) / Hoetker, Glenn (Committee member) / Mesquita, Luiz F. (Committee member) / Devers, Cynthia E. (Committee member) / Arizona State University (Publisher)
Created2014
Description
A myriad of social media services are emerging in recent years that allow people to communicate and express themselves conveniently and easily. The pervasive use of social media generates massive data at an unprecedented rate. It becomes increasingly difficult for online users to find relevant information or, in other words, exacerbates the information overload problem. Meanwhile, users in social media can be both passive content consumers and active content producers, causing the quality of user-generated content can vary dramatically from excellence to abuse or spam, which results in a problem of information credibility. Trust, providing evidence about with whom users can trust to share information and from whom users can accept information without additional verification, plays a crucial role in helping online users collect relevant and reliable information. It has been proven to be an effective way to mitigate information overload and credibility problems and has attracted increasing attention.
As the conceptual counterpart of trust, distrust could be as important as trust and its value has been widely recognized by social sciences in the physical world. However, little attention is paid on distrust in social media. Social media differs from the physical world - (1) its data is passively observed, large-scale, incomplete, noisy and embedded with rich heterogeneous sources; and (2) distrust is generally unavailable in social media. These unique properties of social media present novel challenges for computing distrust in social media: (1) passively observed social media data does not provide necessary information social scientists use to understand distrust, how can I understand distrust in social media? (2) distrust is usually invisible in social media, how can I make invisible distrust visible by leveraging unique properties of social media data? and (3) little is known about distrust and its role in social media applications, how can distrust help make difference in social media applications?
The chief objective of this dissertation is to figure out solutions to these challenges via innovative research and novel methods. In particular, computational tasks are designed to {\it understand distrust}, a innovative task, i.e., {\it predicting distrust} is proposed with novel frameworks to make invisible distrust visible, and principled approaches are develop to {\it apply distrust} in social media applications. Since distrust is a special type of negative links, I demonstrate the generalization of properties and algorithms of distrust to negative links, i.e., {\it generalizing findings of distrust}, which greatly expands the boundaries of research of distrust and largely broadens its applications in social media.
As the conceptual counterpart of trust, distrust could be as important as trust and its value has been widely recognized by social sciences in the physical world. However, little attention is paid on distrust in social media. Social media differs from the physical world - (1) its data is passively observed, large-scale, incomplete, noisy and embedded with rich heterogeneous sources; and (2) distrust is generally unavailable in social media. These unique properties of social media present novel challenges for computing distrust in social media: (1) passively observed social media data does not provide necessary information social scientists use to understand distrust, how can I understand distrust in social media? (2) distrust is usually invisible in social media, how can I make invisible distrust visible by leveraging unique properties of social media data? and (3) little is known about distrust and its role in social media applications, how can distrust help make difference in social media applications?
The chief objective of this dissertation is to figure out solutions to these challenges via innovative research and novel methods. In particular, computational tasks are designed to {\it understand distrust}, a innovative task, i.e., {\it predicting distrust} is proposed with novel frameworks to make invisible distrust visible, and principled approaches are develop to {\it apply distrust} in social media applications. Since distrust is a special type of negative links, I demonstrate the generalization of properties and algorithms of distrust to negative links, i.e., {\it generalizing findings of distrust}, which greatly expands the boundaries of research of distrust and largely broadens its applications in social media.
ContributorsTang, Jiliang (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Aggarwal, Charu (Committee member) / Arizona State University (Publisher)
Created2015
Description
US Senate is the venue of political debates where the federal bills are formed and voted. Senators show their support/opposition along the bills with their votes. This information makes it possible to extract the polarity of the senators. Similarly, blogosphere plays an increasingly important role as a forum for public debate. Authors display sentiment toward issues, organizations or people using a natural language.
In this research, given a mixed set of senators/blogs debating on a set of political issues from opposing camps, I use signed bipartite graphs for modeling debates, and I propose an algorithm for partitioning both the opinion holders (senators or blogs) and the issues (bills or topics) comprising the debate into binary opposing camps. Simultaneously, my algorithm scales the entities on a univariate scale. Using this scale, a researcher can identify moderate and extreme senators/blogs within each camp, and polarizing versus unifying issues. Through performance evaluations I show that my proposed algorithm provides an effective solution to the problem, and performs much better than existing baseline algorithms adapted to solve this new problem. In my experiments, I used both real data from political blogosphere and US Congress records, as well as synthetic data which were obtained by varying polarization and degree distribution of the vertices of the graph to show the robustness of my algorithm.
I also applied my algorithm on all the terms of the US Senate to the date for longitudinal analysis and developed a web based interactive user interface www.PartisanScale.com to visualize the analysis.
US politics is most often polarized with respect to the left/right alignment of the entities. However, certain issues do not reflect the polarization due to political parties, but observe a split correlating to the demographics of the senators, or simply receive consensus. I propose a hierarchical clustering algorithm that identifies groups of bills that share the same polarization characteristics. I developed a web based interactive user interface www.ControversyAnalysis.com to visualize the clusters while providing a synopsis through distribution charts, word clouds, and heat maps.
In this research, given a mixed set of senators/blogs debating on a set of political issues from opposing camps, I use signed bipartite graphs for modeling debates, and I propose an algorithm for partitioning both the opinion holders (senators or blogs) and the issues (bills or topics) comprising the debate into binary opposing camps. Simultaneously, my algorithm scales the entities on a univariate scale. Using this scale, a researcher can identify moderate and extreme senators/blogs within each camp, and polarizing versus unifying issues. Through performance evaluations I show that my proposed algorithm provides an effective solution to the problem, and performs much better than existing baseline algorithms adapted to solve this new problem. In my experiments, I used both real data from political blogosphere and US Congress records, as well as synthetic data which were obtained by varying polarization and degree distribution of the vertices of the graph to show the robustness of my algorithm.
I also applied my algorithm on all the terms of the US Senate to the date for longitudinal analysis and developed a web based interactive user interface www.PartisanScale.com to visualize the analysis.
US politics is most often polarized with respect to the left/right alignment of the entities. However, certain issues do not reflect the polarization due to political parties, but observe a split correlating to the demographics of the senators, or simply receive consensus. I propose a hierarchical clustering algorithm that identifies groups of bills that share the same polarization characteristics. I developed a web based interactive user interface www.ControversyAnalysis.com to visualize the clusters while providing a synopsis through distribution charts, word clouds, and heat maps.
ContributorsGokalp, Sedat (Author) / Davulcu, Hasan (Thesis advisor) / Sen, Arunabha (Committee member) / Liu, Huan (Committee member) / Woodward, Mark (Committee member) / Arizona State University (Publisher)
Created2015
Description
Analysis of social networks has the potential to provide insights into wide range of applications. As datasets continue to grow, a key challenge is the lack of a widely applicable algorithmic framework for detection of statistically anomalous networks and network properties. Unlike traditional signal processing, where models of truth or empirical verification and background data exist and are often well defined, these features are commonly lacking in social and other networks. Here, a novel algorithmic framework for statistical signal processing for graphs is presented. The framework is based on the analysis of spectral properties of the residuals matrix. The framework is applied to the detection of innovation patterns in publication networks, leveraging well-studied empirical knowledge from the history of science. Both the framework itself and the application constitute novel contributions, while advancing algorithmic and mathematical techniques for graph-based data and understanding of the patterns of emergence of novel scientific research. Results indicate the efficacy of the approach and highlight a number of fruitful future directions.
ContributorsBliss, Nadya Travinin (Author) / Laubichler, Manfred (Thesis advisor) / Castillo-Chavez, Carlos (Thesis advisor) / Papandreou-Suppappola, Antonia (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation explored how immigrants cope with and thrive in old age by utilizing social networks, and the hindrances which may prevent this. Through ethnographic fieldwork and in-depth interviews at two senior centers in Phoenix, Arizona with a high concentration of an ethnic minority group - Asian and Latino, I describe what makes the Asian dominant center more resource abundant than its Latino counterpart given prevalent tight public funding. Both centers have a large number of seniors disenfranchised from mainstream institutions who bond together via similar experiences resulting from shared countries/regions of origin, language, and migration experience. The Asian center, however, is more successful in generating and circulating resources through "bonding" and "bridging" older immigrants who, therefore benefit more from their center affiliation than the Latinos at their center.
The abundance of resources at the Asian center flowing to the social networks of seniors are attributed to three factors: work and volunteer engagement and history, the organization of the center, and individual activities. At both centers seniors bond with each other due to shared ethnicity, language, and migration experience and share information and companionship in the language in which they feel most comfortable. What differentiated the two centers were the presence of several people well connected to individuals, groups, and institutions beyond the affiliated center. The presence of these "bridges" were critical when the centers were faced with budgetary constraints and Arizona was experiencing the effect of ongoing immigration policies. These "bridges" tend to come from shared ethnicity, and better social positions due to cumulative factors which include but are not limited to higher education, professional occupation, and work and volunteer history. I have also presented cases of individuals who, although have developed expertise from past work experiences and individual activities, have limited contribution to the resource flow because of the differences in ethnicity. The study also explored a gendered life course and its impact on the social network for older Asian and Latino immigrants.
The abundance of resources at the Asian center flowing to the social networks of seniors are attributed to three factors: work and volunteer engagement and history, the organization of the center, and individual activities. At both centers seniors bond with each other due to shared ethnicity, language, and migration experience and share information and companionship in the language in which they feel most comfortable. What differentiated the two centers were the presence of several people well connected to individuals, groups, and institutions beyond the affiliated center. The presence of these "bridges" were critical when the centers were faced with budgetary constraints and Arizona was experiencing the effect of ongoing immigration policies. These "bridges" tend to come from shared ethnicity, and better social positions due to cumulative factors which include but are not limited to higher education, professional occupation, and work and volunteer history. I have also presented cases of individuals who, although have developed expertise from past work experiences and individual activities, have limited contribution to the resource flow because of the differences in ethnicity. The study also explored a gendered life course and its impact on the social network for older Asian and Latino immigrants.
ContributorsFukui, Haruna Miyagawa (Author) / Menjivar, Cecilia (Thesis advisor) / Glick, Jennifer E. (Committee member) / McHugh, Kevin (Committee member) / Arizona State University (Publisher)
Created2014
Description
The rapid urban expansion has greatly extended the physical boundary of our living area, along with a large number of POIs (points of interest) being developed. A POI is a specific location (e.g., hotel, restaurant, theater, mall) that a user may find useful or interesting. When exploring the city and neighborhood, the increasing number of POIs could enrich people's daily life, providing them with more choices of life experience than before, while at the same time also brings the problem of "curse of choices", resulting in the difficulty for a user to make a satisfied decision on "where to go" in an efficient way. Personalized POI recommendation is a task proposed on purpose of helping users filter out uninteresting POIs and reduce time in decision making, which could also benefit virtual marketing.
Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.
Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.
Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
ContributorsGao, Huiji (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Caverlee, James (Committee member) / Arizona State University (Publisher)
Created2014
Description
Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
ContributorsHu, Yuheng (Author) / Kambhampati, Subbarao (Thesis advisor) / Horvitz, Eric (Committee member) / Krumm, John (Committee member) / Liu, Huan (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014
Description
This dissertation explores the interrelationships between periods of rapid social change and regional-scale social identities. Using archaeological data from the Cibola region of the U.S. Southwest, I examine changes in the nature and scale of social identification across a period of demographic and social upheaval (A.D. 1150-1325) marked by a shift from dispersed hamlets, to clustered villages, and eventually, to a small number of large nucleated towns. This transformation in settlement organization entailed a fundamental reconfiguration of the relationships among households and communities across an area of over 45,000 km2. This study draws on contemporary social theory focused on political mobilization and social movements to investigate how changes in the process of social identification can influence the potential for such widespread and rapid transformations. This framework suggests that social identification can be divided into two primary modes; relational identification based on networks of interaction among individuals, and categorical identification based on active expressions of affiliation with social roles or groups to which one can belong. Importantly, trajectories of social transformations are closely tied to the interrelationships between these two modes of identification. This study has three components: Social transformation, indicated by rapid demographic and settlement transitions, is documented through settlement studies drawing on a massive, regional database including over 1,500 sites. Relational identities, indicated by networks of interaction, are documented through ceramic compositional analyses of over 2,100 potsherds, technological characterizations of over 2,000 utilitarian ceramic vessels, and the distributions of different types of domestic architectural features across the region. Categorical identities are documented through stylistic comparisons of a large sample of polychrome ceramic vessels and characterizations of public architectural spaces. Contrary to assumptions underlying traditional approaches to social identity in archaeology, this study demonstrates that relational and categorical identities are not necessarily coterminous. Importantly, however, the strongest patterns of relational connections prior to the period of social transformation in the Cibola region largely predict the scale and structure of changes associated with that transformation. This suggests that the social transformation in the Cibola region, despite occurring in a non-state setting, was governed by similar dynamics to well-documented contemporary examples.
ContributorsPeeples, Matthew A. (Author) / Kintigh, Keith W. (Thesis advisor) / Hegmon, Michelle (Thesis advisor) / Spielmann, Katherine A. (Committee member) / Arizona State University (Publisher)
Created2011