Matching Items (9)
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- All Subjects: Cloud Computing
- All Subjects: Social networks
- Creators: Grebitus, Carola
- Creators: Tsai, Wei-Tek
Description
I compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. I conduct a two-stage choice experiment in which restaurant visits in the first stage are informed by online social network reviews from Yelp.com, and visits in the second stage by peer network reviews. I find that anonymous reviewers have a stronger effect on restaurant preference than peers. I also compare the power of negative reviews with that of positive reviews. I found that negative reviews are more powerful compared to the positive reviews on restaurant preference. More generally, I find that in an environment of high attribute uncertainty, information gained from anonymous experts through social media is likely to be more influential than information obtained from peers.
ContributorsTiwari, Ashutosh (Author) / Richards, Timothy J. (Thesis advisor) / Qiu, Yueming (Committee member) / Grebitus, Carola (Committee member) / Arizona State University (Publisher)
Created2013
Descriptionyour words
ContributorsWang, Dan, M.S (Author) / Grebitus, Carola (Thesis advisor) / Schroeter, Christiane (Committee member) / Manfredo, Mark (Committee member) / Hughner, Renee (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis proposed a novel approach to establish the trust model in a social network scenario based on users' emails. Email is one of the most important social connections nowadays. By analyzing email exchange activities among users, a social network trust model can be established to judge the trust rate between each two users. The whole trust checking process is divided into two steps: local checking and remote checking. Local checking directly contacts the email server to calculate the trust rate based on user's own email communication history. Remote checking is a distributed computing process to get help from user's social network friends and built the trust rate together. The email-based trust model is built upon a cloud computing framework called MobiCloud. Inside MobiCloud, each user occupies a virtual machine which can directly communicate with others. Based on this feature, the distributed trust model is implemented as a combination of local analysis and remote analysis in the cloud. Experiment results show that the trust evaluation model can give accurate trust rate even in a small scale social network which does not have lots of social connections. With this trust model, the security in both social network services and email communication could be improved.
ContributorsZhong, Yunji (Author) / Huang, Dijiang (Thesis advisor) / Dasgupta, Partha (Committee member) / Syrotiuk, Violet (Committee member) / Arizona State University (Publisher)
Created2011
Description
Designing a hazard intelligence platform enables public agencies to organize diversity and manage complexity in collaborative partnerships. To maintain the integrity of the platform while preserving the prosocial ethos, understanding the dynamics of “non-regulatory supplements” to central governance is crucial. In conceptualization, social responsiveness is shaped by communicative actions, in which coordination is attained through negotiated agreements by way of the evaluation of validity claims. The dynamic processes involve information processing and knowledge sharing. The access and the use of collaborative intelligence can be examined by notions of traceability and intelligence cohort. Empirical evidence indicates that social traceability is statistical significant and positively associated with the improvement of collaborative performance. Moreover, social traceability positively contributes to the efficacy of technical traceability, but not vice versa. Furthermore, technical traceability significantly contributes to both moderate and high performance improvement; while social traceability is only significant for moderate performance improvement. Therefore, the social effect is limited and contingent. The results further suggest strategic considerations. Social significance: social traceability is the fundamental consideration to high cohort performance. Cocktail therapy: high cohort performance involves an integrative strategy with high social traceability and high technical traceability. Servant leadership: public agencies should exercise limited authority and perform a supporting role in the provision of appropriate technical traceability, while actively promoting social traceability in the system.
ContributorsWang, Chao-shih (Author) / Van Fleet, David (Thesis advisor) / Grebitus, Carola (Committee member) / Wilson, Jeffrey (Committee member) / Shultz, Clifford (Committee member) / Arizona State University (Publisher)
Created2015
Description
It is well understood that innovation drives productivity growth in agriculture. Innovation, however, is a process that involves activities distributed throughout the supply chain. In this dissertation I investigate three topics that are at the core of the distribution and diffusion of innovation: optimal licensing of university-based inventions, new variety adoption among farmers, and consumers’ choice of new products within a social network environment.
University researchers assume an important role in innovation, particularly as a result of the Bayh-Dole Act, which allowed universities to license inventions funded by federal research dollars, to private industry. Aligning the incentives to innovate at the university level with the incentives to adopt downstream, I show that non-exclusive licensing is preferred under both fixed fee and royalty licensing. Finding support for non-exclusive licensing is important as it provides evidence that the concept underlying the Bayh-Dole Act has economic merit, namely that the goals of university-based researchers are consistent with those of society, and taxpayers, in general.
After licensing, new products enter the diffusion process. Using a case study of small holders in Mozambique, I observe substantial geographic clustering of new-variety adoption decisions. Controlling for the other potential factors, I find that information diffusion through space is largely responsible for variation in adoption. As predicted by a social learning model, spatial effects are not based on geographic distance, but rather on neighbor-relationships that follow from information exchange. My findings are consistent with others who find information to be the primary barrier to adoption, and means that adoption can be accelerated by improving information exchange among farmers.
Ultimately, innovation is only useful when adopted by end consumers. Consumers’ choices of new products are determined by many factors such as personal preferences, the attributes of the products, and more importantly, peer recommendations. My experimental data shows that peers are indeed important, but “weak ties” or information from friends-of-friends is more important than close friends. Further, others regarded as experts in the subject matter exert the strongest influence on peer choices.
University researchers assume an important role in innovation, particularly as a result of the Bayh-Dole Act, which allowed universities to license inventions funded by federal research dollars, to private industry. Aligning the incentives to innovate at the university level with the incentives to adopt downstream, I show that non-exclusive licensing is preferred under both fixed fee and royalty licensing. Finding support for non-exclusive licensing is important as it provides evidence that the concept underlying the Bayh-Dole Act has economic merit, namely that the goals of university-based researchers are consistent with those of society, and taxpayers, in general.
After licensing, new products enter the diffusion process. Using a case study of small holders in Mozambique, I observe substantial geographic clustering of new-variety adoption decisions. Controlling for the other potential factors, I find that information diffusion through space is largely responsible for variation in adoption. As predicted by a social learning model, spatial effects are not based on geographic distance, but rather on neighbor-relationships that follow from information exchange. My findings are consistent with others who find information to be the primary barrier to adoption, and means that adoption can be accelerated by improving information exchange among farmers.
Ultimately, innovation is only useful when adopted by end consumers. Consumers’ choices of new products are determined by many factors such as personal preferences, the attributes of the products, and more importantly, peer recommendations. My experimental data shows that peers are indeed important, but “weak ties” or information from friends-of-friends is more important than close friends. Further, others regarded as experts in the subject matter exert the strongest influence on peer choices.
ContributorsFang, Di (Author) / Richards, Timothy J. (Thesis advisor) / Bolton, Ruth N (Committee member) / Grebitus, Carola (Committee member) / Manfredo, Mark (Committee member) / Arizona State University (Publisher)
Created2015
Description
Nowadays, Computing is so pervasive that it has become indeed the 5th utility (after water, electricity, gas, telephony) as Leonard Kleinrock once envisioned. Evolved from utility computing, cloud computing has emerged as a computing infrastructure that enables rapid delivery of computing resources as a utility in a dynamically scalable, virtualized manner. However, the current industrial cloud computing implementations promote segregation among different cloud providers, which leads to user lockdown because of prohibitive migration cost. On the other hand, Service-Orented Computing (SOC) including service-oriented architecture (SOA) and Web Services (WS) promote standardization and openness with its enabling standards and communication protocols. This thesis proposes a Service-Oriented Cloud Computing Architecture by combining the best attributes of the two paradigms to promote an open, interoperable environment for cloud computing development. Mutil-tenancy SaaS applicantions built on top of SOCCA have more flexibility and are not locked down by a certain platform. Tenants residing on a multi-tenant application appear to be the sole owner of the application and not aware of the existence of others. A multi-tenant SaaS application accommodates each tenant’s unique requirements by allowing tenant-level customization. A complex SaaS application that supports hundreds, even thousands of tenants could have hundreds of customization points with each of them providing multiple options, and this could result in a huge number of ways to customize the application. This dissertation also proposes innovative customization approaches, which studies similar tenants’ customization choices and each individual users behaviors, then provides guided semi-automated customization process for the future tenants. A semi-automated customization process could enable tenants to quickly implement the customization that best suits their business needs.
ContributorsSun, Xin (Author) / Tsai, Wei-Tek (Thesis advisor) / Xue, Guoliang (Committee member) / Davulcu, Hasan (Committee member) / Sarjoughian, Hessam S. (Committee member) / Arizona State University (Publisher)
Created2016
Description
Cloud computing has received significant attention recently as it is a new computing infrastructure to enable rapid delivery of computing resources as a utility in a dynamic, scalable, and visualized manner. SaaS (Software-as-a-Service) provide a now paradigm in cloud computing, which goal is to provide an effective and intelligent way to support end users' on-demand requirements to computing resources, including maturity levels of customizable, multi-tenancy and scalability. To meet requirements of on-demand, my thesis discusses several critical research problems and proposed solutions using real application scenarios. Service providers receive multiple requests from customers, how to prioritize those service requests to maximize the business values is one of the most important issues in cloud. An innovative prioritization model is proposed, which uses different types of information, including customer, service, environment and workflow information to optimize the performance of the system. To provide "on-demand" services, an accurate demand prediction and provision become critical for the successful of the cloud computing. An effective demand prediction model is proposed, and applied to a real mortgage application. To support SaaS customization and fulfill the various functional and quality requirements of individual tenants, a unified and innovative multi-layered customization framework is proposed to support and manage the variability of SaaS applications. To support scalable SaaS, a hybrid database design to support SaaS customization with two-layer database partitioning is proposed. To support secure SaaS, O-RBAC, an ontology based RBAC (Role based Access Control) model is used for Multi-Tenancy Architecture in clouds. To support a significant number of tenants, an easy to use SaaS construction framework is proposed. As a summary, this thesis discusses the most important research problems in cloud computing, towards effective and intelligent SaaS. The research in this thesis is critical to the development of cloud computing and provides fundamental solutions to those problems.
ContributorsShao, Qihong (Author) / Tsai, Wei-Tek (Thesis advisor) / Askin, Ronald (Committee member) / Ye, Jieping (Committee member) / Naphade, Milind (Committee member) / Arizona State University (Publisher)
Created2011
Description
Cloud computing systems fundamentally provide access to large pools of data and computational resources through a variety of interfaces similar in spirit to existing grid and HPC resource management and programming systems. These types of systems offer a new programming target for scalable application developers and have gained popularity over the past few years. However, most cloud computing systems in operation today are proprietary and rely upon infrastructure that is invisible to the research community, or are not explicitly designed to be instrumented and modified by systems researchers. In this research, Xen Server Management API is employed to build a framework for cloud computing that implements what is commonly referred to as Infrastructure as a Service (IaaS); systems that give users the ability to run and control entire virtual machine instances deployed across a variety physical resources. The goal of this research is to develop a cloud based resource and service sharing platform for Computer network security education a.k.a Virtual Lab.
ContributorsKadne, Aniruddha (Author) / Huang, Dijiang (Thesis advisor) / Tsai, Wei-Tek (Committee member) / Ahn, Gail-Joon (Committee member) / Arizona State University (Publisher)
Created2010
Description
Software-as-a-Service (SaaS) has received significant attention in recent years as major computer companies such as Google, Microsoft, Amazon, and Salesforce are adopting this new approach to develop software and systems. Cloud computing is a computing infrastructure to enable rapid delivery of computing resources as a utility in a dynamic, scalable, and virtualized manner. Computer Simulations are widely utilized to analyze the behaviors of software and test them before fully implementations. Simulation can further benefit SaaS application in a cost-effective way taking the advantages of cloud such as customizability, configurability and multi-tendency.
This research introduces Modeling, Simulation and Analysis for Software-as-Service in Cloud. The researches cover the following topics: service modeling, policy specification, code generation, dynamic simulation, timing, event and log analysis. Moreover, the framework integrates current advantages of cloud: configurability, Multi-Tenancy, scalability and recoverability.
The following chapters are provided in the architecture:
Multi-Tenancy Simulation Software-as-a-Service.
Policy Specification for MTA simulation environment.
Model Driven PaaS Based SaaS modeling.
Dynamic analysis and dynamic calibration for timing analysis.
Event-driven Service-Oriented Simulation Framework.
LTBD: A Triage Solution for SaaS.
This research introduces Modeling, Simulation and Analysis for Software-as-Service in Cloud. The researches cover the following topics: service modeling, policy specification, code generation, dynamic simulation, timing, event and log analysis. Moreover, the framework integrates current advantages of cloud: configurability, Multi-Tenancy, scalability and recoverability.
The following chapters are provided in the architecture:
Multi-Tenancy Simulation Software-as-a-Service.
Policy Specification for MTA simulation environment.
Model Driven PaaS Based SaaS modeling.
Dynamic analysis and dynamic calibration for timing analysis.
Event-driven Service-Oriented Simulation Framework.
LTBD: A Triage Solution for SaaS.
ContributorsLi, Wu (Author) / Tsai, Wei-Tek (Thesis advisor) / Sarjoughian, Hessam S. (Committee member) / Ye, Jieping (Committee member) / Xue, Guoliang (Committee member) / Arizona State University (Publisher)
Created2015