Matching Items (33)
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- All Subjects: Business
- Creators: Department of Information Systems
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Resource Type: Text
- Status: Published
Description
We founded an operational startup company and developed a consumable product to sell to ASU students. Our primary objective is the provision of affordable nutritious energy bars to overworked and overwhelmed college students. We aim to support hungry students in efforts to fuel their bodies efficiently and nutritiously; in order to do so, we donate 20% of our profits to charity to support students in debt. Our business won the Business Catalyst Choice Award for having "the most promising business concept" in the Founder's Lab 2022-23 Cohort.
ContributorsSaxena, Rishi (Author) / Partin, Calvin (Co-author) / Raghavan, Vishnu (Co-author) / Valandra, Grace (Co-author) / Byrne, Jared (Thesis director) / Kneer, Danny (Committee member) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2023-05
Description
Company X once dominated the server chip market, but its share has begun to diminish due to numerous competitors, product delays, and smaller profit margins. This market will only keep growing as advancement and demand for server technologies continues to expand, therefore, regaining market share is of utmost importance for Company X. This project analyzes how Company X can look into regaining server market share through a diversion of funds into emerging markets. The paper highlights the importance of being an early entrant into a relatively untapped, promising regional market by addressing the economics, potential consumers, and competition. Analysis of these factors shows the potential net present value (NPV) that can be achieved by increasing investments in India.
ContributorsKam, Manton (Author) / Nguyen, Andre (Co-author) / Johnson, Tyler (Co-author) / Amundson, Tegan (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Economics Program in CLAS (Contributor)
Created2023-05
Description
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch entitled, Eventcity.
ContributorsWandzilak, Olivia (Author) / Tefft, Austin (Co-author) / Smith, Garrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
DescriptionBusiness Plan and Purchase Agreement for a private swim lesson business, FH Kids Academy.
ContributorsMeyers, Deven (Author) / Byrne, Jared (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Military Science (Contributor) / Department of Information Systems (Contributor)
Created2023-12
Description
Make & Save Cups is a business concept designed to provide reusable cups to coffee shop visitors with incentives of inexpensive pricing, customization, and sustainability efforts. In our current market, Starbucks and other beverage retailers offer discounts or rewards on purchases if you use reusable cups. However, the cups sold in these cafes are often overpriced, and the selection of different designs is limited. Through community outreach and user surveys, we were able to find out in greater detail why people have hesitations using reusable cups. Our most significant discovery was that people either don't have enough reusable cups or don't like cleaning their reusable cups because they are hard to clean.
With these problems in mind, Make & Save Cups was developed to provide our customers with cheaper cups that are still of quality so that they can have more than enough reusable cups for whenever they need them. Our cups are easy to clean and dishwasher safe, allowing customers to wash cups in large batches easily. Another aspect of our business model is that Make & Save Cups will enable customers to design their own reusable cups at a significantly more affordable price point. We sold these cups outside our campus near established, busy cafes with a reusable cup incentive. We have a variety of art supplies, including stickers, paint markers, and more, which are completely included in the price of the cup. Make & Save Cups saves students money while saving the planet and gives them a unique and memorable experience that could potentially incentivize more widespread use of reusable cups. This semester, we accomplished our goals set last semester of fully launching our product, conducting more focus groups to gain data and feedback on our product experience, and keeping our focus on increasing the number of people who use reusable cups.
ContributorsHollander, Liam (Author) / Seidenwurm, Owen (Co-author) / Bryne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2024-05
Description
Make & Save Cups is a business concept designed to provide reusable cups to coffee shop visitors with incentives of inexpensive pricing, customization, and sustainability efforts. In our current market, Starbucks and other beverage retailers offer discounts or rewards on purchases if you use reusable cups. However, the cups sold in these cafes are often overpriced, and the selection of different designs is limited. Through community outreach and user surveys, we were able to find out in greater detail why people have hesitations using reusable cups. Our most significant discovery was that people either don't have enough reusable cups or don't like cleaning their reusable cups because they are hard to clean.
With these problems in mind, Make & Save Cups was developed to provide our customers with cheaper cups that are still of quality so that they can have more than enough reusable cups for whenever they need them. Our cups are easy to clean and dishwasher safe, allowing customers to wash cups in large batches easily. Another aspect of our business model is that Make & Save Cups will enable customers to design their own reusable cups at a significantly more affordable price point. We sold these cups outside our campus near established, busy cafes with a reusable cup incentive. We have a variety of art supplies, including stickers, paint markers, and more, which are completely included in the price of the cup. Make & Save Cups saves students money while saving the planet and gives them a unique and memorable experience that could potentially incentivize more widespread use of reusable cups. This semester, we accomplished our goals set last semester of fully launching our product, conducting more focus groups to gain data and feedback on our product experience, and keeping our focus on increasing the number of people who use reusable cups.
ContributorsSeidenwurm, Owen (Author) / Hollander, Liam (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2024-05
DescriptionOur project was to sell Arizona-themed t-shirts created based upon ASU students’ feedback, to ASU students, faculty, and staff. It mimicked what it is like to start a scaled business and how we can learn to navigate the challenges of starting a business from scratch.
ContributorsJenkins, Johnny (Author) / Menen, Yeshemibet (Co-author) / Peralta, Javier (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2024-05
DescriptionOur project was to sell Arizona-themed t-shirts created based upon ASU students' feedback, to ASU students, faculty, and staff. It mimicked what it is like to start a scaled business and how we can learn to navigate the challenges of starting a business from scratch.
ContributorsMenen, Yeshemibet (Author) / Jenkins, Johnny (Co-author) / Peralta, Javier (Co-author) / Byrne, Jared (Thesis director) / Lee, Peggy (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / School of Social Transformation (Contributor)
Created2024-05
Description
In the 21st century economy, life moves pretty fast, and change is happening all around us. For example, it was common to drive to shopping malls with your friends or family and spend the whole afternoon browsing through hundreds of items until you found the perfect purchase. Or, only a few months ago, the entire world was put on lockdown to stop the spread of COVID-19, which caused a recession when consumers stopped spending as much to start saving. Americans also used to enjoy their loud, gas-guzzling cars and trucks to get them from place to place. Now what changed, and why? The study of economics justifies how we, as human, fundamentally live and make choices every day. As we notice the results of our choices, we may continue to do the same the next day, temporarily go another route, or alter our behavior permanently. This framework presents the concept of innovation. By applying this logic to the business world, I will attempt to analyze and defend why the innovations of e-commerce, COVID-19 vaccines, and electric vehicles were the natural cause of society changing perspective to move forward toward a better tomorrow.
ContributorsBruce, Matthew Walker (Author) / Wong, Kelvin (Thesis director) / Emmett, Ross (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
At a time when the national and world community is viewing collegiate business programs as complicit in many recent business scandals rooted in ethical violations and breaches of trust, improving ethics education is a high priority. Review of current research on techniques for effectively teaching ethics highlights the importance of incorporating conversational learning, decision models, and relevant, personalized case discussions into undergraduate ethics lessons. Focusing exclusively on ethics education in the first-year business seminar WPC 101, we evaluated the current ethics/academic integrity module and found it to be lacking many research-supported techniques. To develop an updated curriculum, we first used the EthicsGame Ethical Lens Inventory in a survey of 114 W. P. Carey students to explore whether a connection between students' majors and primary ethical lenses would demonstrate the effectiveness of designing different, tailored ethics curricula for students in each major. Regression analysis of the survey responses indicated that this research was inconclusive for every major except for Accountancy, which already has a specific (upper-division) ethics course. This initial research stage led to the creation of a universally applicable ethics curriculum based on the Baird Decision Model. Incorporating techniques from the literature review, the new WPC 101 Academic Honesty & Ethics curriculum includes a presentation on the Baird Decision Model, a small-group discussion of a relevant ethical dilemma, and a class role play. The curriculum additionally includes detailed Facilitator Guidelines for educators. The curriculum was piloted in WPC 101 classes during Spring 2016, and we present student and facilitator feedback as well as suggestions for further research and improvement. Use of this research-backed curriculum and further study into its impact on student decision making will allow W. P. Carey to continue advancing in pursuit of training students to be effective ethical leaders.
ContributorsMcClelland, Allison (Co-author) / Mayper, Rebecca (Co-author) / Samuelson, Melissa (Thesis director) / Parker, John (Committee member) / Department of Information Systems (Contributor) / Department of Management (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05