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- All Subjects: Business
- Creators: Department of Marketing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
For our project, we explored the growth of the ASU BioDesign Clinical Testing Laboratory (ABCTL) from a standard university research lab to a COVID-19 testing facility through a business lens. The lab has pioneered the saliva-test in the Western United States. This thesis analyzes the laboratory from various business concepts and aspects. The business agility of the lab and it’s quickness to innovation has allowed the lab to enjoy great success. Looking into the future, the laboratory has a promising future and will need to answer many questions to remain the premier COVID-19 testing institution in Arizona.
This thesis details the impact of sustainable practices, or lack thereof, among IKEA and Chanel. It takes these principles and analyzes the effectiveness of them and works to implement them across industries and companies of different sizes and organizational structures.
A large section of United States citizens live far away from supermarkets and do not have<br/>an easy way to get to one. This portion of the population lives in an area called a food desert.<br/>Food deserts are geographic areas in which access to affordable, healthy food, such as fresh<br/>produce, is limited or completely nonexistent due to the absence of convenient grocery stores.<br/>Individuals living in food deserts are left to rely on convenience store snacks and fast food for<br/>their meals because they do not have access to a grocery store with fresh produce in their area.<br/>Unhealthy foods also lead to health issues, as people living in food deserts are typically at a<br/>higher risk of diet-related conditions, such as obesity, diabetes, and cardiovascular disease.<br/>Harvest, a sustainable farming network, is a smartphone application that teaches and guides<br/>people living in small spaces through the process of growing fresh, nutritious produce in their<br/>own homes. The app will guide users through the entire process of gardening, from seed to<br/>harvest. Harvest would give individuals living in food deserts an opportunity to access fresh<br/>produce that they currently can’t access. An overwhelming response based on our user<br/>discussion and market analysis revealed that our platform was in demand. Development of a<br/>target market, brand guide, and full lifecycle were beneficial during the second semester as<br/>Harvest moved forward. Through the development of a website, social media platform, and<br/>smartphone application, Harvest grew traction for our platform. Our social media accounts saw a<br/>1700% growth rate, and this wider audience was able to provide helpful feedback.
Over time, the conversation around the topic of business has shifted from being a source of money and a place for hard-workers, to fueling capitalism and only making the world a worse place, in a cycle which we cannot escape. Marketing is included in this shift of conversation and perspectives. People have begun to only see marketing as fuel for this capitalistic cycle, rather than a way in which we can break it. It has been established that, contrary to current beliefs, marketing has the power to have a positive impact on society and benefit the world (Better Marketing for a Better World, 2022). It’s up to the new generations of marketers to enact this positive and necessary change. Creating an academic course for students in the W. P. Carey School of Business at Arizona State University is a starting point for this change. This study aims to address the gap in education for business students, specifically in marketing, to understand how marketing can positively impact society.
We founded an operational startup company and developed a consumable product to sell to ASU students. Our primary objective is the provision of affordable nutritious energy bars to overworked and overwhelmed college students. We aim to support hungry students in efforts to fuel their bodies efficiently and nutritiously; in order to do so, we donate 20% of our profits to charity to support students in debt. Our business won the Business Catalyst Choice Award for having "the most promising business concept".
store. This store will perfect the personal styling experience by utilizing customer and
apparel data to make individualized apparel recommendations. The format of this store
will heavily reduce the amount of search time for customers by only showing clothing
pieces that each person is likely to purchase, based on predictive analytics. In order to
plan this business model and determine whether a company of this style could be
successful, this paper includes research on the current environment of the fashion
industry, the company’s potential target market segmentation, and tactics for developing
the best customer offering.
The purpose of this study was to interview women executives within corporate America to identify similar means of navigating women-specific issues they may have been presented with within their industry. More specifically, the questions sought to identify how these women became successful within their industry and how their female identities may have provided benefits to them, professionally. Interviewees were selected on a multitude of factors, title and status in company, industry, including availability, mutual connections, and demographics. Interviews were conducted both in person, over the phone, via web video conference and via email. All interviewees were asked the same questions, and interviews ranged from 25-45 minutes each. Each one was recorded and transcribed in order to facilitate comparison between stories, experiences, and other mentions.
The initial intention of analyzing the interviews and stories of these executives was to identify common factors that unified their stories. There were nine categories that the interviews sought to investigate: work-life balance, starting off strong, daily routines, mentorship/support, leadership, impact and legacy, advice and motivation, pros of being a woman, biggest challenges/cons. However, the interviews revealed that there were a plethora of unique factors that identified the stories these women had to tell. Overall, 5/8 of the executives believed that their female identity provided an advantage to them in the corporate sector, 2/8 women said their identity was a neutral factor, and only one woman stated she felt it placed her at a disadvantage. Further, this study concludes that the stories of impenetrable glass ceilings and roadblocks are balanced to some degree by stories of success within the corporate sector. There were 3 key themes for their narratives for success, having a support system, putting yourself first, and giving back.