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- All Subjects: Side hustles
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Resource Type: Text
Description
The United States has a long-standing history of income and wealth inequality that create barriers for individuals to escape from poverty. When a family is in poverty, children in the household are likely to grow up experiencing educational and skill inequity. This establishes the beginning of the cycle of poverty which is a complex issue that is caused by a combination of factors or events which can affect all aspects of an individual’s life. Research suggests poverty is driven by the following root causes: family breakdown, educational failure, worklessness and dependency, addiction, and personal debt (The Centre for Social Justice). While these factors can be seen as interrelated factors affecting a family’s socioeconomic standing, this paper focuses specifically on addressing the worklessness and dependency aspect of poverty.
Work is recognized as one of the most effective routes out of poverty. I set out to research how side hustles or gigs can impact the financial standing of low-income families and get a better understanding of requirements to engage in these types of work. The research conducted in this project aims to identify potential side hustles that low-income earners can engage in without needing to make a large capital investment. The project findings will help readers get a better understanding of various side hustles available and learn how additional earnings can help individuals build, grow, and maintain capital.
Work is recognized as one of the most effective routes out of poverty. I set out to research how side hustles or gigs can impact the financial standing of low-income families and get a better understanding of requirements to engage in these types of work. The research conducted in this project aims to identify potential side hustles that low-income earners can engage in without needing to make a large capital investment. The project findings will help readers get a better understanding of various side hustles available and learn how additional earnings can help individuals build, grow, and maintain capital.
ContributorsNguyen, Jacklyn (Author) / Radway, Debra (Thesis director) / Gutierrez, Veronica (Committee member) / WPC Graduate Programs (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for a podcast host. In 2017, podcast advertising secured revenues of $314 million. It is expected to grow to $659 million by 2020 (Goldberg). There is a growing market of active podcast listeners for advertisers to tap into. There is so much potential in podcasting that Spotify has recently decided that they are willing to spend $400-500 million on this category alone in 2019. In that large figure they have acquired “Gimlet”, a podcasting company, for 230 million and “Anchor”, a creation/distribution platform (Heater).
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.
ContributorsMaldonado, Marcus (Author) / Radway, Debra (Thesis director) / Bonfigilo, Thomas (Committee member) / Department of Finance (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05