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- All Subjects: Social Media
- All Subjects: Business
- Creators: Barrett, The Honors College
Description
Customers in the modern world are accustomed to having immediate and simple access to an immense amount of information, and demand this immediacy in all businesses, especially in the restaurant industry. Now more than ever, restaurants are relying on third party delivery services such as UberEATS, Postmates, and GrubHub to satiate the appetite of their delivery market, and while this may seem like the natural progression, not all restaurant owners are comfortable moving in this direction. Pain points range from not wanting a third party to represent their business or the lack of supervision over the food in transit, and the time it takes to navigate the delivery landscape, to the fact that some food just doesn’t “travel” well. In addition to this, food delivery services can cause increased stress on a kitchen, and dig into the bottom line of an already slim restaurant margin. Simply put, customer reliance on these applications puts apprehensive restaurant owners at a competitive disadvantage.Our solution is simple—we want business owners to be able to take advantage of the huge market provided by third party delivery services, without the fear of compromising their brand. At DLVR Consulting, we listen to specific pain points of a customer and alleviate them through solutions developed by our in-house food, restaurant, and branding experts. Whether creating an entirely new “delivery” brand, menu curation, or payment processing service, we give the customer exactly what they need to feel comfortable using third-party delivery applications. In this plan, we will first take a deep dive into the problem and opportunity identified by both third-party research and first-hand interviews with successful restaurant owners and operators. After exploring the problem, we will propose our solution, who we will target with said solution, and what makes this solution unique and sellable. From here we will begin to explore the execution of our ideas, including our sales and marketing plans which will work in conjunction with our go-to-market strategy. We will explore key milestones and metrics we hope to meet in the coming year, as well as the team which will be taking DLVR from a plan to an implemented business. We will take a look at our three year financial forecast, and break this down further to monthly revenue, direct costs, and expenses. We will finish by taking a look at our required funding, and how we will attempt to gain said funding.
ContributorsClancy, Kevin (Co-author, Co-author) / Sebold, Brent (Thesis director) / Clancy, Keith (Committee member) / Computer Science and Engineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Employers must go beyond diversifying their workforce and prioritize inclusion in their workplace. This thesis is written to employers to provide a comprehensive, introductory look into why and how an employer could prioritize inclusion in their workplace. In part one, a literature review answers the following questions: What is inclusion? How are diversity and inclusion related? How is the workplace exclusive? What is an inclusive workplace like? and What are the benefits of having an inclusive workplace? Then, in part two, a case study analysis reviews best practices of a company that has been recognized as being inclusive. Through both of these parts, three overacting principles emerge; inclusion should be a widespread value in an organization, new practices must move beyond the superficial to have real impact and all employees in the organization should be engaged in making the workplace more inclusive. Change also must happen in three areas including the climate, leadership and practices of an organization.
ContributorsMooney, Samantha Jean (Co-author) / Mooney, Samantha (Co-author) / Smith, Jacqueline (Thesis director) / Sully de Luque, Mary (Committee member) / School of Community Resources and Development (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
A market analysis on the boutique fitness industry, as well as financial plans and logistical planning of creating a unique indoor cycling studio in the greater Scottsdale area. Through competitive, financial, and technological analyses one is able to better understand the breadth and scope of the growing fitness industry as well as see the potential risks and benefits in opening a small business in this arena.
Health and wellness can be found all throughout the market nowadays. Whether it be from the food people eat or the money people spend on self-care, this trend has created a significant niche in today’s market. Create Cycle is the next big player to be stepping into the mayhem that is the health and wellness industry. Create Cycle is a new indoor cycling experience located in Scottsdale, Arizona. Its mission: to provide people with an unforgettably positive fitness experience where each and every person feels empowered to create love for themselves through state-of-the-art technology. With the fitness industry is quickly growing, and it is imperative for Create Cycle to differentiate itself within the Scottsdale market. Create Cycle will be, in theory, based around an entire experience. The classes will consist of some of the best talent and training one can find in the valley. This will be done through a specific hiring process and strategic organizational structure. The goal is to let experiences in class lead to a strong community following, where Create Cycle becomes the place to be. Its vision: to one day break down the notions of exercising solely for physical appearance but rather for one’s own happiness and for those around them in a larger frame of mind.
Health and wellness can be found all throughout the market nowadays. Whether it be from the food people eat or the money people spend on self-care, this trend has created a significant niche in today’s market. Create Cycle is the next big player to be stepping into the mayhem that is the health and wellness industry. Create Cycle is a new indoor cycling experience located in Scottsdale, Arizona. Its mission: to provide people with an unforgettably positive fitness experience where each and every person feels empowered to create love for themselves through state-of-the-art technology. With the fitness industry is quickly growing, and it is imperative for Create Cycle to differentiate itself within the Scottsdale market. Create Cycle will be, in theory, based around an entire experience. The classes will consist of some of the best talent and training one can find in the valley. This will be done through a specific hiring process and strategic organizational structure. The goal is to let experiences in class lead to a strong community following, where Create Cycle becomes the place to be. Its vision: to one day break down the notions of exercising solely for physical appearance but rather for one’s own happiness and for those around them in a larger frame of mind.
ContributorsMyers, Claire Elizabeth (Author) / Trujillo, Rhett (Thesis director) / Laughlin, Drew (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for a podcast host. In 2017, podcast advertising secured revenues of $314 million. It is expected to grow to $659 million by 2020 (Goldberg). There is a growing market of active podcast listeners for advertisers to tap into. There is so much potential in podcasting that Spotify has recently decided that they are willing to spend $400-500 million on this category alone in 2019. In that large figure they have acquired “Gimlet”, a podcasting company, for 230 million and “Anchor”, a creation/distribution platform (Heater).
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.
ContributorsMaldonado, Marcus (Author) / Radway, Debra (Thesis director) / Bonfigilo, Thomas (Committee member) / Department of Finance (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In 2010, social media, being made available in Arabic, made a large impact in the Middle-East, and social movements throughout several countries exploded from those regions, using the power of social media to their advantage and creating new discussions which were not able to be spoken prior to the introduction of social media in Arabic. Besides creating new social movements, social media has resulted in the transformation and evolution of socialization and how people communicate in their daily lives.
Social media changed the system of networks and connectivity, making communication more tenacious, adaptable, and efficient than ever. Social media is often criticized as a reason for why social movements have not met desired results; however, this is not the fault of social media, rather the fault of the disorganization of people. In this essay, these ideas will be explored, and the many criticisms and misconceptions of social media will be addressed and challenged, creating a more realistic image of social movements with the added power of the new technology called social media.
Social media changed the system of networks and connectivity, making communication more tenacious, adaptable, and efficient than ever. Social media is often criticized as a reason for why social movements have not met desired results; however, this is not the fault of social media, rather the fault of the disorganization of people. In this essay, these ideas will be explored, and the many criticisms and misconceptions of social media will be addressed and challenged, creating a more realistic image of social movements with the added power of the new technology called social media.
ContributorsMoen, Anders Jacob (Author) / Ackroyd, William (Thesis director) / Keahey, Jennifer (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Companies are constantly looking for a way to increase sales and productivity from their workforce. A popular way to spark motivation and competition is through employee sales contests or incentive-based plans. In theory, these contests are geared to include every employee at the sales level in the organization and are thought to boost motivation across the board. But, sales contests receive substantial attention regarding their effectiveness from the academic and professional press due to some unethical incidents happening at large corporations. There have been many studies regarding the effectiveness of contests, but many have inconclusive results and do not produce a definite answer. Because of this, further research is needed to confirm the effectiveness of such contests used in the professional world. Further research would require a study that is much longer in length, as there are many variables that are behind the psychological factors associated to sales contests.
I conducted a study on the effective design, implementation, motivational factors, and takeaways upon completion of such contests. The purpose of this study is to find out whether or not sales contests are an effective way of motivating a diverse workforce. The results suggest that sales contests are a hyper-efficient tool to increase employee motivation but must be prepared for and implemented correctly in order to achieve efficient results. I recommend that sales managers use contests as a tool to gauge the motivational and behavioral changes in their employees resulting from such contests, instead of just trying to gain more revenue. Also, to combat the growing threat of unethical behaviors as a result of running sales contests, leaders need to implement appropriate measures, like unethical behavior diversion courses.
I conducted a study on the effective design, implementation, motivational factors, and takeaways upon completion of such contests. The purpose of this study is to find out whether or not sales contests are an effective way of motivating a diverse workforce. The results suggest that sales contests are a hyper-efficient tool to increase employee motivation but must be prepared for and implemented correctly in order to achieve efficient results. I recommend that sales managers use contests as a tool to gauge the motivational and behavioral changes in their employees resulting from such contests, instead of just trying to gain more revenue. Also, to combat the growing threat of unethical behaviors as a result of running sales contests, leaders need to implement appropriate measures, like unethical behavior diversion courses.
ContributorsWitt, Tyler Lee (Author) / Montoya, Detra (Thesis director) / Dietrich, John (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This project looks at the impact that the internet has had on society, and how it has shaped the way that digitally native generations live their lives. More specifically, this thesis showcases what it means for younger generations to be digitally native and how engaging with technology while growing up affects the way that these individuals experience contemporary adolescence. Generation X is said to be the last group of people to experience life before the spread of the personal computer and internet access. Newer generations, such as Generation Z, have grown up having constant and easy access to the internet, all of the information it encompasses, and its additional functions. This access has shaped much of the generation as individuals as well as society as a whole. It can be argued that the human experience has been fundamentally different for those born after the creation of the internet and the rapid increase in accessible technology that followed. Through an interview with a participant from Generation X, I will showcase the transformative role that the internet and technology has played in major life events for a digitally native individual compared to that of individuals from older generations. As a member of Generation Z, I will compare my personal narrative regarding ten different life events occurring between the ages of five to 25 that I feel are common and impactful to the narrative a of non-digitally native individual. I expect to see that the internet and the creation of cyber culture that we see through social media has enhanced many of the defining events for younger generations growing up in some positive ways as well as some negative ways. Thus, growing up only knowing the internet and its purposes has altered the way that our experiences play out as we age, for good and for bad.
ContributorsTomchak, Marissa Janine (Author) / Ingram-Waters, Mary (Thesis director) / Brian, Jennifer (Committee member) / Department of Psychology (Contributor) / School of Politics and Global Studies (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The automotive community is incredibly vast and expansive in the southwest corner of the United States. In the Phoenix area, there is a large distinction of “car culture” within the fundamental parameters that define society in general: the upper echelon of the wealth bracket usually engages with their own, and the byproduct is that their automotive tastes lie often in the luxury exotic supercar market. Example vehicle manufacturers include Porsche, McLaren, Ferrari, and Lamborghini. In the mid to lower wealth bracket a similar model is observed, members often only engage with their own, and again the automotive byproduct is a representation of such, with example manufacturers including Honda, Nissan, Toyota, and Subaru. This stark distinction of classes begs the question: how would these unique class distinctions fare when both these groups are paired together from an automotive perspective, and what are the potential implications of this unique aggregation with high fashion?
ContributorsDas, Eashan (Author) / Wijesinghe, Pushpa (Thesis director) / Otto, Jeffery (Committee member) / Kiss, Adam (Committee member) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
The purpose of this thesis is to formulate a reliable promotion strategy that will help future independent artists effectively gain exposure and create an engaged and enthusiastic audience. To do this, we set out to create moments of discovery - the moment when a listener decides they have a particular affinity for an artist or song - by introducing Apollo Bravo to audiences that are most likely to enjoy what Apollo Bravo has to offer. The methodology underlying these campaigns was to present authentic and attention-grabbing content, in both brief and extended methods, to people who are most likely to enjoy Apollo Bravo.
From our research, we found that for as little as $5 a day, an independent artist can make effective introductions to audiences most likely to enjoy what they have to offer without compromising artistic expression, while also learning from and engaging with their growing audience.
From our research, we found that for as little as $5 a day, an independent artist can make effective introductions to audiences most likely to enjoy what they have to offer without compromising artistic expression, while also learning from and engaging with their growing audience.
ContributorsFees, Maximilian Soza (Co-author) / Kinerk, Cole (Co-author) / Patrick, Angela (Co-author) / Hass, Mark (Thesis director) / Patrick, Brad (Committee member) / Arts, Media and Engineering Sch T (Contributor) / School of Civic & Economic Thought and Leadership (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms such as Twitter and Facebook to promote themselves and earn digital audience engagement that will grow the impact and success of their research. This thesis synthesizes research on human communication theories, digital user behavior, and science communication practices in order to create the “Science Communicator’s Guide to Social Media Engagement”. This guide empowers science communicators to utilize social media in a way that can increase their digital audience engagement, expand the reach of their research, and ultimately amplify their professional presence in the scientific community.
ContributorsVandekop, Victoria Margueritte (Author) / Asner, Greg (Thesis director) / Martin, Roberta (Committee member) / Hugh Downs School of Human Communication (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12