This Thesis Project was completed to gain experience in how to create a viable business concept pitch as part of the start-up venture process. During the course of the project the company name–“Vibes Clothing”–and business proposition–“To provide fashion-minded athletic individuals with stylish, versatile, and fully functional luminescent clothing.”–were conceived. However, to further develop the company idea into a viable business concept, market analysis, and customer research were conducted. The identified market conditions and customer desires were then utilized to refine Vibes Clothing's logo, brand, and product. These business and design considerations were then strategically implemented in a men’s-model luminescent clothing prototype. As a further part of ‘the creation of a business concept pitch’–typical of one given at a pitch competition or to a group of investors–a business executive summary and funding pitch presentation were also created. Ultimately, this Thesis Project successfully culminated as a formal business concept pitch; wherein a functional display prototype, business executive summary, and funding pitch presentation were all developed.

Braille Retail is a student-led effort to promote awareness and inclusivity for visually impaired and blind individuals through legible braille designs on fabric. Our mission is to bring awareness to the visually impaired and blind community and increase braille literacy. We plan to reach our mission by placing legible braille and its translation on our sweatshirts. Furthermore, we want to support the visually impaired and blind community by donating 5% of our profits to local blind charities.