Visualizations can be an incredibly powerful tool for communicating data. Data visualizations can summarize large data sets into one view, allow for easy comparisons between variables, and show trends or relationships in data that cannot be seen by looking at the raw data. Empirical information and by extension data visualizations are often seen as objective and honest. Unfortunately, data visualizations are susceptible to errors that may make them misleading. When visualizations are made for public audiences that do not have the statistical training or subject matter expertise to identify misleading or misrepresented data, these errors can have very negative effects. There is a good deal of research on how best to create guidelines for creating or systems for evaluating data visualizations. Many of the existing guidelines have contradicting approaches to designing visuals or they stress that best practices depend on the context. The goal of this work is to define the guidelines for making visualizations in the context of a public audience and show how context-specific guidelines can be used to effectively evaluate and critique visualizations. The guidelines created here are a starting point to show that there is a need for best practices that are specific to public media. Data visualization for the public lies at the intersection of statistics, graphic design, journalism, cognitive science, and rhetoric. Because of this, future conversations to create guidelines should include representatives of all these fields.

Hundreds of thousands of archaeological investigations in the United States conducted over the last several decades have documented a large portion of the recovered archaeological record in the United States. However, if we are to use this enormous corpus to achieve richer understandings of the past, it is essential that both CRM and academic archaeologists change how they manage their digital documents and data over the course of a project and how this information is preserved for future use. We explore the nature and scope of the problem and describe how it can be addressed. In particular, we argue that project workflows must ensure that the documents and data are fully documented and deposited in a publicly accessible, digital repository where they can be discovered, accessed, and reused to enable new insights and build cumulative knowledge.

Cientos de miles de investigaciones arqueológicas en los Estados Unidos realizado en las últimas décadas han documentado una gran parte del registro arqueológico recuperado en los Estados Unidos. Sin embargo, si vamos a utilizar este enorme corpus para lograr entendimientos más ricos del pasado, es esencial que CRM y los arqueólogos académicos cambian cómo administran sus documentos digitales y los datos en el transcurso de un proyecto y cómo se conserva esta información para uso en el futuro. Exploramos la naturaleza y el alcance del problema y describimos cómo se pueden abordarse. En particular, sostenemos que los flujos de trabajo de proyecto deben asegurarse que los documentos y datos son totalmente documentados y depositados en un repositorio digital de acceso público, donde puede ser descubiertos, acceder y reutilizados para activar nuevos conocimientos y construir conocimiento acumulativo.