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The power of language in leadership positions and social movements is well established. Charismatic Language patterns have been identified as effective for influencing perception and decision-making. This study examines the use of Charismatic Language in a court of law through a randomized survey of different treatments of oral arguments in

The power of language in leadership positions and social movements is well established. Charismatic Language patterns have been identified as effective for influencing perception and decision-making. This study examines the use of Charismatic Language in a court of law through a randomized survey of different treatments of oral arguments in a homicide case. Results show that Charismatic Language used by the prosecution is less likely to influence a jury and can even dissuade their decision. Additionally, the study finds that Charismatic Language used by a female attorney may hinder the argument's reliability to a jury.

ContributorsSchultz, Natalie (Author) / Jensen, Ulrich (Thesis director) / Whittenton, Justin (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05