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Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
Plastic is a valuable part of the consumer economy, but it creates negative environmental externalities throughout its lifecycle. To reduce these effects, a sustainable circular economy is needed, where more plastic is diverted from landfill or environmental sinks through reduction, reuse, recycling, or composting, while addressing social needs. Although many different stakeholders (industry, academia, policymakers) are calling for a sustainable circular economy for plastics, globally, less than 20% of plastic is recycled with no data on reduction and reuse. In this dissertation, a mixed methods approach is used to suggest how organizations related to the plastic industry can implement a sustainable circular economy. The first chapter identifies how firms across the plastic value chain can innovate to adopt a sustainable circular flow. A systematic review reveals over 300 examples, which are used to create a material flow typology. Findings summarize five critical points of innovation and indicate that innovation adoption is low. More concerted efforts are needed to improve innovation adoption and there is a need to shift innovation focus from resource efficiency to sustainability. The second chapters studies U.S. plastic recyclers’ price signals to generate evidence for favorable recycling policies. A hedonic analysis reveals recyclers preferences for recyclability – plastic properties that enable recycling. Results suggest that adequate recycling infrastructure and absence of virgin plastic can play an important role in facilitating more recycling. In the third paper, the role of governments as consumers is studied. As the largest consumers in a market, governments can signal a large demand for circular products and services, however public administration literature has paid limited attention to it. A theoretical framework is created to fill the knowledge gap and suggest how governments can use sustainable public procurement for a circular economy. A systematic literature review of the top ten public administration journals over 32 years reveals critical knowledge gaps and the potential for important sustainable public procurement research
ContributorsHafsa, Fatima (Author) / Englin, Jeffrey (Thesis advisor) / Abbott, Joshua K (Committee member) / Darnall, Nicole (Committee member) / Dooley, Kevin J (Committee member) / Arizona State University (Publisher)
Created2022