Filtering by
- All Subjects: data
- All Subjects: young adulthood
- Creators: Olsen, Christopher
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
The current study examined heterogeneity in emerging adult children's routine and self-disclosure to parents using mixture modeling and explored predictors and outcomes associated with the patterns of disclosure. Participants consisted of 449 emerging adults (49% male, 68% European American, 65% college students, 33% single-parent families) who completed questionnaires every year across three waves (Mage at Time 1 = 18.4 years). Latent profile analyses suggested that large groups of emerging adults reported moderate levels of routine disclosure and low levels of self-disclosure to both mothers (79%) and fathers (36%), while other groups (20%) reported high levels of routine and self-disclosure to both parents. Profile membership was associated with predictors (parental autonomy granting, self-disclosure to friend, gender, family structure, college attendance) at Time 1 and outcomes (delinquency, depression, and prosocial behavior) at Time 3. Implications regarding the continued parent-child relationship and disclosure to parents in the third decade of life are discussed.