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- Creators: Department of Marketing
Description
Baseball is dying. This thesis set out to determine the best ways to go about engaging baseball fans of all age groups, and more specifically younger fans in the age range of 18-22. Through the conducting of primary research, several takeaways came to light. Engaging younger fans needs to be a priority moving forward for Major League Baseball, otherwise the sport is going to keep dying.
ContributorsJoanes, Matthew (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05