New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumerism input. We determined that using forest foliage that is a potential fire hazard from a national forest could be used as a source to make alternative paper as well as contribute to sustainability efforts.

Sun Stop Solar, is a solar module development and manufacturing company that utilizes a unique class of materials, perovskites, as the solar cells’ absorption layer. Perovskites are a unique class of compounds with some perovskites being able to absorb photons and excite electrons to create current. Sun Stop Solar will focus on first developing the patent, licensing the technology to a manufacturer, and slowly garnering funds to launch our own manufacturing eventually. Sun Stop Solar is offering a domestic, affordable, and sustainable solution for the current solar market.

Students for Success is a consulting firm designed to connect undergraduate ASU students with those applying to ASU. Our counselors are well versed in scholarships, housing, programs, clubs, and deadline information. This firm provides flexible work for undergraduate students while giving applicants a custom experience from a student who truly understands the most recent application process.

This thesis looks to explore the common barriers and perceptions surrounding sustainable living in westernized societies. We begin by understanding and explaining the complexity and importance of sustainability. Then we go on into a cultural comparison of sustainable lifestyles from places like Mongolia and Northern Arizona. After the comparison, we look deeper into mental barriers, perceptions, and influences that western minds have on the environment and how these beliefs affect their sustainable behaviors. After noticing these obstacles, we were able to research three key solutions to overcoming these barriers: daily practices, contextual motivation, and subjective values. Using these three solutions, this thesis builds out an implementation plan that allows you to help create a more sustainable lifestyle that you can start living out today.

This paper examines how marketing has been used as a tool to promote awareness among consumers about environmental issues and to encourage them to make sustainable choices. Marketing campaigns have been instrumental in the widespread adoption of sustainable practices such as recycling, second-hand shopping, and reducing personal waste. As consumers become more conscious of their choices, companies use green marketing to capitalize on these social trends. While many companies do have the intent to sell a truly sustainable product to fulfill customer needs, others simply use the label to profit, without putting forth a sustainable product. This practice is referred to as “greenwashing.” The Federal Trade Commission (FTC) has put forth regulatory guidelines to combat this issue, but does not seem to have the necessary resources to penalize companies who do not follow the regulations. In fact, there are many guidelines that are optional for companies to follow, but not mandatory, making it difficult to spot false claims. We conducted two surveys of over 300 college students to assess their perceptions of sustainability and how it influences their everyday choices. We asked questions about perceived sustainability of various brands, some of which with known sustainability campaigns, and others without. We found that many students hold similar perceptions of sustainability and saw interesting trends in how sustainability affects their day-to-day purchase habits.