Matching Items (31)
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- All Subjects: Sustainability
- Creators: Department of Marketing
- Resource Type: Text
- Status: Published
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
This paper explores women and bicycling, with the focus of looking at how to get more women onto the bicycle in Tempe, Arizona. The main areas of interest for this study are improvements to bicycling infrastructure and an increase in the safety and the perception of safety of women cyclists in the Tempe area. In order to explore this topic, an online survey of 75 Arizona State students was conducted. From the results women were primarily concerned with their safety due to the condition of the overall infrastructure and the lack of bicycle related improvements. Research such as this that examines women and cycling is significant due to the current underrepresentation of women in the cycling community and has the potential to improve safety and increase bicycle ridership.
ContributorsStarr, Nicole (Author) / Kelley, Jason (Thesis director) / Golub, Aaron (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / School of Sustainability (Contributor)
Created2014-12
Description
This paper explores multidisciplinary curricula, services, and experiential learning in higher education on sustainability. Researchers attempt to understand sustainability as a formalized degree program, what frameworks and techniques are used to improve new disciplines, and how Arizona State University's School of Sustainability (SOS) improves sustainability education in higher learning. Secondary research includes a discussion on the history of sustainability as a discipline, the university as a social system, the role of university administration, the roles of professors and students, benchmarking and process improvement for curriculum development, and methods to bridge epistemologies in SOS. The paper presents findings from a study of the SOS undergraduate student experience that used focus groups to gather qualitative data and statistical analysis to analyze that data quantitatively. Study findings indicate that that measuring student perception of SOS's academic services, and understanding the social system of the university, helps administration, faculty, and students collaborate more effectively to enhance learning experiences.
ContributorsTom, Sharyn Paige (Author) / Haglund, LaDawn (Thesis director) / Ankeny, Casey (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of hardship, such as the Great Recession of 2008. The use of Corporate Social Responsibility (CSR), external campaigns, and thoughtful packaging and ingredients resonates with targeted consumers. This has served as an effective strategy to maintain growth in the industry. Cosmetic companies promote their brand image using these sustainability tactics, but there seems to be a lack of transparency in this unregulated industry. The purpose of this thesis is to determine if the cosmetics industry is a good steward of the sustainability movement. Important terms and concepts relating to the industry will be discussed, then an analysis of sustainability focused cosmetic brands will be provided, which highlights the extent to which these brands engage in activities that promote sustainability. This is followed by an application of findings to a company that could benefit from using such practices. Overall, the analysis of the different brands proved to be shocking and disappointing. This is due to the sheer amount that scored very poorly based on the sustainability criteria developed. The cosmetics industry is too inconsistent and too unregulated to truly act as a good steward for sustainability. Though some companies in the industry succeed, these accomplishments are not consistent across all cosmetic companies. Hence, the cosmetics industry as a good steward for sustainability can only be as strong as its weakest link.
ContributorsMamus, Sydney Wasescha (Author) / Ostrom, Amy (Thesis director) / Kristofferson, Kirk (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.
ContributorsCassidy, Delilah R. (Author) / Kappes, Janelle (Thesis director) / Klinkner, Lara (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In this project I analyze Paolo Soleri's concept of arcology \u2014 the combination of architecture and ecology \u2014 from a theoretical, symbolic, and physical perspective. I utilize these three viewpoints to determine what aspects of his theories are most effective for urban design. While his ideas are based on building "arcologies" from the ground up, I will be using the Phoenix Metropolitan area to determine how we could apply his ideas to existing cities without having to rebuild entirely. This past summer I participated in the 5-week construction workshop the Cosanti Foundation offers at the physical prototypical city of Arcosanti in Mayer, Arizona during which time I studied Soleri's work and participated in the construction of the city while also participating in the community dynamic there. I have found that while not all components of Soleri's theories translated well into Arcosanti, there are certainly some ideas that could be applied help to improve the City of Phoenix. I propose improvements to the pedestrian realm and an increase public space with an emphasis on utilizing the infrastructure and land that is already present for future development.
ContributorsIbsen, Bronte Elizabeth (Author) / Manuel-Navarrete, David (Thesis director) / Kelley, Jason (Committee member) / School of Geographical Sciences and Urban Planning (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
City planners often use bicycle friendly rating schemes as tools to guide them in their efforts to establish a bicycle community. However, the criteria and methodologies used vary from program to program and often do not encapsulate all of the necessary elements that comprise true bicycle friendliness. This report documents the important elements, strategies, and best practices that well-established Dutch, Danish, and German bike friendly cities exhibit to create a baseline standard for bicycle friendliness. Not all rating programs' criteria and methodologies align perfectly within this understanding of bicycle friendliness. City planners should use these programs as tools while keeping their limitations in consideration. The City of Tempe currently uses the League of American Bicyclists Bicycle Friendly Community program and BikeScore.com. By understanding the limitations associated with these programs, Tempe should move forward in their pursuit of bicycle friendliness by using multiple rating programs simultaneously and by looking at top-rated cities' strategies to enhance their infrastructure, network, urban form, and biking culture.
ContributorsTrombino, Frank Michael (Author) / Golub, Aaron (Thesis director) / Kelley, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
Social relationships are the single most factor that create joy in human lives. And yet, the ways we are building our cities and structuring our lives reduces our chances of interaction and increases isolation. Creating more public spaces may be a possible solution to this problem of declining social cohesion. Public spaces have been shown to improve rates of social cohesion and social interaction. They have also been show to have positive effects on physical health, local economies, the natural environment, reducing crime rates and psychological health. Creating public spaces in areas that are low-income or have limited amounts of space can be very challenging. This paper profiles options of community created spaces, space public spaces and temporary public spaces. All of which are options for low-income and limited space communities. The paper concludes with the summery of an active project to create a public space in such a community through a joint-use agreement.
ContributorsChampagne, Elizabeth Anne (Author) / Golub, Aaron (Thesis director) / Kelley, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Department of Psychology (Contributor)
Created2014-05
Description
In this paper, I analyze the costs and benefits of waste prevention and zero waste initiatives that are inflicted upon society. The problem lies in the amount of human municipal solid waste (HMSW) resulting from human activities, especially as growing global urban population estimated to be producing three times as much waste as it does today (Goto, 2014). Landfill externalities are addressed to explain the purpose of this research. Additionally, the efficiency of diverting waste from the landfill is assessed; these diversion methods are recycling, composting, and the uses of TerraCycle. It is important to note the difference between waste prevention and zero waste: Waste prevention is simply reducing the amount of waste, whereas zero waste is aiming to divert HMSW for other uses other than going its final destination, the landfill. This research highlights tax policies and incentive-based approaches that cities currently enforce, as well as repercussions of these approaches. Waste prevention is explored from the user perspective and reactions to taxes on waste that were implemented to promote global sustainability, which can be seen from the primary data collected. I analyze the success of zero waste initiatives in the online marketing agency, Vertical Measures, comparing landfill waste diversion with the implementation of zero waste initiatives. This paper highlights the observations and results from this two-month analysis. With both the analyses of city regulations and first-hand application of zero waste and waste prevention methods, the findings suggest that the success of these initiatives depends on various factors including location and participant attitudes. This research and data can help provide insight for other small businesses for a more sustainable environment and workplace.
ContributorsPhong, Kellie Hue (Author) / Williams, Stanley N. (Thesis director) / Abbott, Joshua K. (Committee member) / Slaymaker, Alexandra (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis details the impact of sustainable practices, or lack thereof, among IKEA and Chanel. It takes these principles and analyzes the effectiveness of them and works to implement them across industries and companies of different sizes and organizational structures.
ContributorsL'Heureux, Kendall James (Author) / Foote, Nicola (Thesis director) / Alcantara, Christiane (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05