Matching Items (33)
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- All Subjects: Sustainability
- Creators: Department of Marketing
Description
For some time it has been recognized amongst researchers that individual and collective change should be the goal in educating for sustainability, unfortunately education has generally been ineffective in developing pro-environmental behaviors among students. Still, many scholars and practitioners are counting on education to lead us towards sustainability but suggest that in order to do so we must transition away from current information-intensive education methods. In order to develop and test novel sustainability education techniques, this research integrates pedagogical methods with psychological knowledge to target well-established sustainable behaviors. Through integrating education, behavior change, and sustainability research, I aim to answer: How can we motivate sustainable behavioral change through education programs? More specifically: How do diverse knowledge domains (declarative, procedural, effectiveness, and social) influence sustainable behaviors, both in general as well as before and after a sustainability education program? And: What are barriers hindering education approaches to changing behaviors? In answering these questions, this research involved three distinct stages: (1) Developing a theoretical framework for educating for sustainability and transformative change; (2) Implementing a food and waste focused sustainability educational program with K-12 students and teachers while intensively assessing participants' change over the course of one year; (3) Developing and implementing an extensive survey that examines the quantitative relationships between diverse domains of knowledge and behavior among a large sample of K-12 educators. The results from the education program demonstrated that significant changes in knowledge and behaviors were achieved but social knowledge in terms of food was more resistant to change as compared to that of waste. The survey results demonstrated that K-12 educators have high levels of declarative (factual or technical) knowledge regarding anthropocentric impacts on the environment; however, declarative knowledge does not predict their participation in sustainable behaviors. Rather, procedural and social knowledge significantly influence participation in sustainable food behaviors, where as procedural, effectiveness, and social knowledge impact participation in sustainable waste behaviors. Overall, the findings from this research imply that in order to effectively educate for sustainability, we must move away from nature-centric approaches that focus on declarative knowledge and embrace different domains of knowledge (procedural, effectiveness, and social) that emphasis the social implications of change.
ContributorsRedman, Erin (Author) / Larson, Kelli (Thesis advisor) / Eakin, Hallie (Committee member) / Spielmann, Katherine (Committee member) / Arizona State University (Publisher)
Created2013
Description
In this project, I investigated the ecosystem services, or lack thereof, that landscape designs created in terms of microclimate modification at 11 residential homes throughout the Phoenix Metro Area. I also created an article for the homeowners who participated, explaining what I did and how they could apply my research. My research question was how a person can achieve a comfortable outdoor climate in their yard without over-using scarce water resources. I hypothesized that there would be a negative correlation between the maximum air temperature and the percent shade in each yard, regardless of the percent grass. I analyzed the data I collected using the program, R, and discovered that my hypothesis was supported for the month of July. These results are in line with previous studies on the subject and can help homeowners make informed decisions about the effects their landscaping choices might have.
ContributorsBarton, Erin Michaela (Author) / Hall, Sharon (Thesis director) / Ruddell, Benjamin (Committee member) / Spielmann, Katherine (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
This paper explores multidisciplinary curricula, services, and experiential learning in higher education on sustainability. Researchers attempt to understand sustainability as a formalized degree program, what frameworks and techniques are used to improve new disciplines, and how Arizona State University's School of Sustainability (SOS) improves sustainability education in higher learning. Secondary research includes a discussion on the history of sustainability as a discipline, the university as a social system, the role of university administration, the roles of professors and students, benchmarking and process improvement for curriculum development, and methods to bridge epistemologies in SOS. The paper presents findings from a study of the SOS undergraduate student experience that used focus groups to gather qualitative data and statistical analysis to analyze that data quantitatively. Study findings indicate that that measuring student perception of SOS's academic services, and understanding the social system of the university, helps administration, faculty, and students collaborate more effectively to enhance learning experiences.
ContributorsTom, Sharyn Paige (Author) / Haglund, LaDawn (Thesis director) / Ankeny, Casey (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of hardship, such as the Great Recession of 2008. The use of Corporate Social Responsibility (CSR), external campaigns, and thoughtful packaging and ingredients resonates with targeted consumers. This has served as an effective strategy to maintain growth in the industry. Cosmetic companies promote their brand image using these sustainability tactics, but there seems to be a lack of transparency in this unregulated industry. The purpose of this thesis is to determine if the cosmetics industry is a good steward of the sustainability movement. Important terms and concepts relating to the industry will be discussed, then an analysis of sustainability focused cosmetic brands will be provided, which highlights the extent to which these brands engage in activities that promote sustainability. This is followed by an application of findings to a company that could benefit from using such practices. Overall, the analysis of the different brands proved to be shocking and disappointing. This is due to the sheer amount that scored very poorly based on the sustainability criteria developed. The cosmetics industry is too inconsistent and too unregulated to truly act as a good steward for sustainability. Though some companies in the industry succeed, these accomplishments are not consistent across all cosmetic companies. Hence, the cosmetics industry as a good steward for sustainability can only be as strong as its weakest link.
ContributorsMamus, Sydney Wasescha (Author) / Ostrom, Amy (Thesis director) / Kristofferson, Kirk (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.
ContributorsCassidy, Delilah R. (Author) / Kappes, Janelle (Thesis director) / Klinkner, Lara (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In this paper, I analyze the costs and benefits of waste prevention and zero waste initiatives that are inflicted upon society. The problem lies in the amount of human municipal solid waste (HMSW) resulting from human activities, especially as growing global urban population estimated to be producing three times as much waste as it does today (Goto, 2014). Landfill externalities are addressed to explain the purpose of this research. Additionally, the efficiency of diverting waste from the landfill is assessed; these diversion methods are recycling, composting, and the uses of TerraCycle. It is important to note the difference between waste prevention and zero waste: Waste prevention is simply reducing the amount of waste, whereas zero waste is aiming to divert HMSW for other uses other than going its final destination, the landfill. This research highlights tax policies and incentive-based approaches that cities currently enforce, as well as repercussions of these approaches. Waste prevention is explored from the user perspective and reactions to taxes on waste that were implemented to promote global sustainability, which can be seen from the primary data collected. I analyze the success of zero waste initiatives in the online marketing agency, Vertical Measures, comparing landfill waste diversion with the implementation of zero waste initiatives. This paper highlights the observations and results from this two-month analysis. With both the analyses of city regulations and first-hand application of zero waste and waste prevention methods, the findings suggest that the success of these initiatives depends on various factors including location and participant attitudes. This research and data can help provide insight for other small businesses for a more sustainable environment and workplace.
ContributorsPhong, Kellie Hue (Author) / Williams, Stanley N. (Thesis director) / Abbott, Joshua K. (Committee member) / Slaymaker, Alexandra (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis details the impact of sustainable practices, or lack thereof, among IKEA and Chanel. It takes these principles and analyzes the effectiveness of them and works to implement them across industries and companies of different sizes and organizational structures.
ContributorsL'Heureux, Kendall James (Author) / Foote, Nicola (Thesis director) / Alcantara, Christiane (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Utilizing ASU’s cardboard waste to build furniture products for students living in residence halls will assist in solving multiple problems for students, the university and the environment. Our business will alleviate the problems of excessive cardboard waste in the dumpsters, the lack of certain furniture items which are not provided by the residence halls at move-in, and ultimately address the lack of low-cost, up-cycled furniture products on the market.
ContributorsNorvell, Macey Elizabeth (Co-author) / Islam, Shauda (Co-author) / Werner, Isabella (Co-author) / Byrne, Jared (Thesis director) / Marseille, Alicia (Committee member) / Jordan, Amanda (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This thesis project consists of a digital creative booklet educating consumers on the issue of fast fashion and the overconsumption of clothing. It also consists of easy to follow recommendations for consumers to begin their sustainable journey in fashion as well as resources for them to use to educate themselves further. The goal of the document is to be an introductory educational tool that spreads awareness while also being easy to understand and visually appealing.
ContributorsShamoon, Taylor Marie (Author) / Sewell, Dennita (Thesis director) / Kosak, Jessica (Committee member) / Department of Marketing (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05