Filtering by
- All Subjects: Sustainability
- Creators: Parrish, Kristen
This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.
The Arizona Global Development Network (AGDN) is a group of diverse nonprofit organizations within the state. This network is a platform for member organizations to collaborate and exchange ideas on a wide range of topics regarding international development. Announced in 2016, the United Nations Sustainable Development Goals (SDGs) consists of 17 goals determined by the United Nations to address complex issues regarding human health, inequality and the environment around the globe. This self-designed code categorization study and semi-structured qualitative interviews aimed to explore Arizona’s international impacts and its alignment to the SDGs. First, the study completed a comprehensive observation of the information presented on these organizations’ websites. Second, interviews were conducted with representatives from each organization. The findings of this study provide an in-depth understanding of the network’s contributions to the wider, international community.