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- All Subjects: Sustainability
- Creators: Department of Marketing
- Creators: Department of Finance
Description
In order to graduate with honors from Barrett, the Honors College at Arizona State University, I have completed the following thesis under the direction of Dr. Craig Carter and Dr. John Eaton. The purpose of this thesis is to perform preliminary and proprietary research on the sustainability of components of the supply chain of local business within the greater Phoenix, Arizona area in order to determine practices that can lead to and even increase success in a competitive niche of already competitive industries, especially during times of supply chain stress. My hypothesis is that preliminary and proprietary research will both display that the consumer aspect of the supply chain of local business is the most essential, especially if other aspects of the supply chain experience distress. My preliminary research involved breaking down the title of this thesis into four parts: sustainability, supply chain, local business, and the Phoenix local business market and then performing internet research and interviews in order to form a solid understanding of such concepts. Then, I performed my proprietary research, which involved conducting a consumer survey and three interviews with local business owners. Though my hypothesis is not supported, I have learned a lot on the topic of this thesis itself, as well as on the thesis writing process.
ContributorsBrunacini, Maria Abigail (Author) / Carter, Craig (Thesis director) / Eaton, John (Committee member) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis provides an analysis of successful socially responsible management practices and company cultures to identify the required elements for proper cost internalization of manufacturing and service industries, as well as a more even wealth distribution throughout society for better consumption and sustainable long-term profits. For the purpose of this analysis, I have researched various companies that actively engage in the aforementioned features. The goal is to identify first steps necessary to transition corporate and private entities to a system where purchase power supersedes nominal currency numbers, such as being able to afford more for the same amount of USD than earning higher sums of USD to pay for the same product or service, thus ultimately creating stronger and more stable economies and currencies. To build such a framework, I have used various interdisciplinary concepts to present a solution for a more equitable system of accounting for value generation, and thus a system that aims at evening the wealth gap between populations.
By working on this thesis, I was able to identify causes that lead to inequality due to how manufacturing and service systems might account for costs, as well as solutions and concepts that can help pave the way for a more egalitarian society. Furthermore, through this study I have also discovered actors, namely benefit corporations, that actively partake in various actions to benefit not only their customers, but society as a whole. The causes, measurements, documents, and principles I looked at were company financial statements whenever available, various socially responsible management literature, accounting principles, research literature on the inequality of cost externalization, etc. These resources established that a proper plan to tackling the unsustainable business and financial practices of many corporate and private entities today involves a consumer-oriented vision that follows the triple bottom line, a mission that closely follow a vision, core company values that emphasize the need to serve society, and a plan to closely and efficiently follow through with said vision. Problems such as over reliance on limited resources and externalizing environmental costs due to intrinsically uncompetitive business models could be potentially mitigated with proper restructuring of business models. The triple bottom line is an accounting framework that incorporates the integral segments of social, environmental, and financial dimensions of performance. Lastly, it is worthwhile to mention that companies which successfully worked under this mantra and plan tend to be sustainable over longer periods of time and be more innovative than competitors, which ultimately lead to higher levels of goodwill and loyalty from their customers.
By working on this thesis, I was able to identify causes that lead to inequality due to how manufacturing and service systems might account for costs, as well as solutions and concepts that can help pave the way for a more egalitarian society. Furthermore, through this study I have also discovered actors, namely benefit corporations, that actively partake in various actions to benefit not only their customers, but society as a whole. The causes, measurements, documents, and principles I looked at were company financial statements whenever available, various socially responsible management literature, accounting principles, research literature on the inequality of cost externalization, etc. These resources established that a proper plan to tackling the unsustainable business and financial practices of many corporate and private entities today involves a consumer-oriented vision that follows the triple bottom line, a mission that closely follow a vision, core company values that emphasize the need to serve society, and a plan to closely and efficiently follow through with said vision. Problems such as over reliance on limited resources and externalizing environmental costs due to intrinsically uncompetitive business models could be potentially mitigated with proper restructuring of business models. The triple bottom line is an accounting framework that incorporates the integral segments of social, environmental, and financial dimensions of performance. Lastly, it is worthwhile to mention that companies which successfully worked under this mantra and plan tend to be sustainable over longer periods of time and be more innovative than competitors, which ultimately lead to higher levels of goodwill and loyalty from their customers.
ContributorsCinculescu, Andrei Stefan (Author) / Sadusky, Brian (Thesis director) / Hoffman, David (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This paper outlines cumulative research on food deserts in relation to college students; namely, that there are communities classified as food deserts because significant numbers of the population lack access to grocery stores selling fresh produce or other goods normally called “healthy.” These areas are often also food swamps, or areas with intense access to sugar-dense, high-fat foods. Research as a whole suggests that three considerations primarily drive food insecurity for individuals caught in these food deserts: lack of access to a personal vehicle, low income or prohibitively expensive healthy foods, and personal education or culture (Wright et al., 2016). College students both fit into the geographical food deserts and are individuals who tend to have a worrying level of food insecurity (Kim, 2018). It is costly to make adjustments to entire environments to rid communities of food desert characteristics, and it is not always potent enough to end food insecurity or malnutrition; instead, it can be much more effective to focus on individuals within communities and help push cultures into a better direction. This project demonstrates that ASU students are experiencing food dissatisfaction and are in a food desert worthy of attention and action, and that students are motivated to see a solution. The solution that the paper focuses on is a food delivery system of fresh produce and foods for students, which addresses the three drivers of individual food deserts discussed by Wright et al. (2016).
ContributorsReyes, Marina (Author) / Gailey, Timothy (Co-author) / Hailey, Lauren (Co-author) / Raghuraman, Vidya (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / The Sidney Poitier New American Film School (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in a year), and this leads to an exorbitant amount of plastic waste that ends up in landfills, oceans, and finally, our bodies. Uni Flask is a unique solution tailored to meet the needs of college students throughout the US. Through the pairing of reusable, university themed bottles with our daily reminders and challenges, eliminating plastic waste is at the heart of our group's solution. The themed bottles will be available to not just students, but to anyone who is interested. The reminders you receive can be modified to your exact needs, and can be sent daily, weekly, or even monthly. Regardless of which option you choose, our team will include you in any competitions and challenges available, as our goal at Uni Flask is to not only cut down on plastic waste and consumption, but to help you achieve a healthier, hydrated lifestyle.
ContributorsMohandes, Nasim (Author) / Owen, Alexander (Co-author) / Algibez Flores, Lola (Co-author) / Li, Amanda (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2022-05
Description
This thesis analyzes the process through which sustainability communication occurs between organizations and stakeholders. The lack of frameworks connecting research in the sustainability and communication fields highlights the need for a cohesive modelization of the sustainability communication process. This process forms the basis of the Action, Perception, Risk (APR) model, a framework that I have created. The APR model builds on existing sustainability and communication research to provide a practical illustration of the sustainability communication process, connecting the theoretical realm with the practitioner realm through implementable recommendations. This is achieved through a literature review and a case study of the American footwear company, Allbirds. Managerial implications are discussed and recommendations for effective sustainability communication are put forward.
ContributorsQuinney, Gwenn (Author) / Balven, Rachel (Thesis director) / Jacob, Pradeep (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces and the opportunity to reduce climate impact by diverting this waste from landfill. However, the CCP has struggled to reach its participation targets throughout its time in operation and therefore ASU requires better understanding of marketing strategies that will lead to program success before investing in additional residential compost programs. This thesis addresses the fundamental question: What marketing and operational strategies are most effective within a residential composting program at Arizona State University? Using a combination of literature review, qualitative primary research, and experimentation, this thesis provides an explanation of how the university can effectively implement and grow residential composting programs.
ContributorsMiserlian, Rachel (Author) / Dooley, Kevin (Thesis director) / Jung, Kendon (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
Description
This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then tested over the next nine months. Our results were broken down and used to plan future changes for Happy Lola.
ContributorsO'Connor, Erin (Author) / Byrne, Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-12
Description
Sustainability is a significant and widespread issue in the global fashion industry. This thesis details some of the current practices the fashion industry carries out as well as the laws that specifically govern the fashion industry and the practices it can take to be more sustainable. It also explores consumers’ perceptions, values, and behaviors relating to sustainable products in both the general consumer market and specifically in the fashion industry. The conclusions of this thesis are that the green consumer group expands into many different consumer categories, they consider sustainability as part of a set of other attributes while fashion shopping, and they may need help with identifying green products. To cater to this large segment of consumers, fashion brands should clearly and transparently identify their sustainable product offerings while considering their target market’s values and behaviors.
ContributorsEngel, Emily (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-12
ContributorsEngel, Emily (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-12
ContributorsEngel, Emily (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-12